{"id":21,"date":"2023-07-22T07:30:09","date_gmt":"2023-07-22T07:30:09","guid":{"rendered":"https:\/\/ungdung.hotronghiencuu.com\/open\/?p=21"},"modified":"2023-07-22T14:30:09","modified_gmt":"2023-07-22T07:30:09","slug":"nghien-cuu-thi-truong-la-gi","status":"publish","type":"post","link":"https:\/\/ungdung.hotronghiencuu.com\/open\/nghien-cuu-thi-truong-la-gi","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6acf28c5d391c\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6acf28c5d391c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/nghien-cuu-thi-truong-la-gi\/#Khai_niem_nghien_cuu_thi_truong\" title=\"Kh\u00e1i ni\u1ec7m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\">Kh\u00e1i ni\u1ec7m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/nghien-cuu-thi-truong-la-gi\/#Vai_tro_cua_nghien_cuu_thi_truong_doi_voi_doanh_nghiep\" title=\"Vai tr\u00f2 c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p\">Vai tr\u00f2 c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/nghien-cuu-thi-truong-la-gi\/#Mot_so_phuong_phap_thuong_duoc_su_dung_trong_nghien_cuu_thi_truong\" title=\"M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\">M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Khai_niem_nghien_cuu_thi_truong\"><\/span>Kh\u00e1i ni\u1ec7m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. N\u00f3 nh\u1eb1m m\u1ee5c \u0111\u00edch cung c\u1ea5p c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng <strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong> bao g\u1ed3m:<\/p>\n<ol>\n<li>Thu th\u1eadp d\u1eef li\u1ec7u: S\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, quan s\u00e1t tr\u1ef1c ti\u1ebfp, ho\u1eb7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n th\u1ed1ng k\u00ea, b\u00e1o c\u00e1o, t\u00e0i li\u1ec7u, v.v. \u0110i\u1ec1u n\u00e0y gi\u00fap thu th\u1eadp th\u00f4ng tin v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng, d\u00e2n s\u1ed1, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, xu h\u01b0\u1edbng, v\u00e0 d\u1eef li\u1ec7u c\u1ea1nh tranh.<\/li>\n<li>Ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u: Ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ed1ng k\u00ea, ph\u00e2n t\u00edch SWOT (\u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i, m\u1ed1i \u0111e d\u1ecda), ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng, v.v., \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea1nh tranh.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh k\u00edch th\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng v\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n. T\u1eeb \u0111\u00f3, hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, s\u1ef1 \u01b0u ti\u00ean c\u1ee7a h\u1ecd, v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/li>\n<li>\u0110\u01b0a ra khuy\u1ebfn ngh\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c: D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, t\u1ea1o ra c\u00e1c khuy\u1ebfn ngh\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/li>\n<\/ol>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. N\u00f3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng trong kinh doanh v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/nghien-cuu-khoa-hoc-la-gi\">Nghi\u00ean c\u1ee9u khoa h\u1ecdc l\u00e0 g\u00ec<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vai_tro_cua_nghien_cuu_thi_truong_doi_voi_doanh_nghiep\"><\/span>Vai tr\u00f2 c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00ec n\u00f3 cung c\u1ea5p th\u00f4ng tin v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea1nh tranh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p:<\/p>\n<ol>\n<li>Hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n, h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 nh\u00f3m \u0111\u00edch, \u0111\u1eb7c \u0111i\u1ec3m demografic, t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh, v\u00e0 cung c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p t\u1ea1o ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c kinh doanh: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u1ec1 s\u1ef1 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n. D\u1ef1a tr\u00ean th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c trong th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi th\u00e1ch th\u1ee9c.<\/li>\n<li>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u01b0\u1edbng d\u1eabn cho vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi. N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c t\u00ednh n\u0103ng, ch\u1ee9c n\u0103ng v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, t\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00fang h\u01b0\u1edbng v\u00e0 c\u00f3 s\u1ef1 ti\u1ebfp nh\u1eadn t\u1ed1t t\u1eeb th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh k\u00eanh ti\u1ebfp th\u1ecb v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 cung c\u1ea5p th\u00f4ng tin v\u1ec1 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u01b0a th\u00edch, ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Mot_so_phuong_phap_thuong_duoc_su_dung_trong_nghien_cuu_thi_truong\"><\/span>M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/p>\n<ol>\n<li>Kh\u1ea3o s\u00e1t (Survey): Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y bao g\u1ed3m vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb m\u1ed9t t\u1eadp h\u1ee3p l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e2u h\u1ecfi v\u00e0 bi\u1ec3u m\u1eabu. Kh\u1ea3o s\u00e1t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh qua \u0111i\u1ec7n tho\u1ea1i, tr\u1ef1c tuy\u1ebfn ho\u1eb7c tr\u1ef1c ti\u1ebfp t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng. C\u00e1c d\u1eef li\u1ec7u kh\u1ea3o s\u00e1t th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 t\u00ecm hi\u1ec3u \u00fd ki\u1ebfn, h\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng.<\/li>\n<li>Ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n (Personal Interview): \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u b\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u00e1 nh\u00e2n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c c\u00e1c chuy\u00ean gia trong ng\u00e0nh. Ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n cho ph\u00e9p nh\u00e0 nghi\u00ean c\u1ee9u kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 quan \u0111i\u1ec3m, c\u1ea3m nh\u1eadn v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi tham gia.<\/li>\n<li>Nh\u00f3m th\u1ea3o lu\u1eadn (Focus Group): Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y bao g\u1ed3m vi\u1ec7c t\u1ed5 ch\u1ee9c cu\u1ed9c h\u1ecdp nh\u00f3m nh\u1ecf v\u1edbi c\u00e1c th\u00e0nh vi\u00ean ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3. Th\u00f4ng qua vi\u1ec7c chia s\u1ebb \u00fd ki\u1ebfn v\u00e0 trao \u0111\u1ed5i th\u00f4ng tin, nh\u00f3m th\u1ea3o lu\u1eadn gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng quan \u0111i\u1ec3m v\u00e0 s\u1ef1 \u01b0u ti\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<li>Quan s\u00e1t (Observation): Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c quan s\u00e1t v\u00e0 ghi l\u1ea1i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u1ed9t t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf. Quan s\u00e1t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh tr\u1ef1c ti\u1ebfp (nh\u00e0 nghi\u00ean c\u1ee9u quan s\u00e1t tr\u1ef1c ti\u1ebfp) ho\u1eb7c gi\u00e1n ti\u1ebfp (qua camera, ghi \u00e2m, h\u1ed3 s\u01a1 giao d\u1ecbch, v.v.).<\/li>\n<li>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ed1ng k\u00ea (Statistical Analysis):Ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ed1ng k\u00ea l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 kh\u00e1m ph\u00e1 m\u1ed1i quan h\u1ec7 v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c xu h\u01b0\u1edbng trong d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap nh\u00e0 nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch, t\u00f3m t\u1eaft v\u00e0 r\u00fat ra nh\u1eefng k\u1ebft lu\u1eadn c\u00f3 \u00fd ngh\u0129a t\u1eeb c\u00e1c d\u1eef li\u1ec7u s\u1ed1 li\u1ec7u.C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ed1ng k\u00ea bao g\u1ed3m:\n<ul>\n<li>Ph\u00e2n t\u00edch bi\u1ec3u \u0111\u1ed3: Ph\u00e2n t\u00edch bi\u1ec3u \u0111\u1ed3 gi\u00fap tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ph\u00e2n ph\u1ed1i, xu h\u01b0\u1edbng v\u00e0 s\u1ef1 bi\u1ebfn \u0111\u1ed5i c\u1ee7a d\u1eef li\u1ec7u. C\u00e1c bi\u1ec3u \u0111\u1ed3 ph\u1ed5 bi\u1ebfn bao g\u1ed3m bi\u1ec3u \u0111\u1ed3 c\u1ed9t, bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng, bi\u1ec3u \u0111\u1ed3 h\u00ecnh tr\u00f2n, bi\u1ec3u \u0111\u1ed3 t\u1ea7n su\u1ea5t, v.v.<\/li>\n<li>Ki\u1ec3m \u0111\u1ecbnh gi\u1ea3 thuy\u1ebft (Hypothesis Testing): Ki\u1ec3m \u0111\u1ecbnh gi\u1ea3 thuy\u1ebft l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 xem m\u1ed9t gi\u1ea3 thuy\u1ebft v\u1ec1 m\u1ed9t qu\u1ea7n th\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn hay b\u00e1c b\u1ecf d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u1eabu. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ki\u1ec3m \u0111\u1ecbnh gi\u1ea3 thuy\u1ebft nh\u01b0 ki\u1ec3m \u0111\u1ecbnh t, ki\u1ec3m \u0111\u1ecbnh ANOVA, ki\u1ec3m \u0111\u1ecbnh chi b\u00ecnh ph\u01b0\u01a1ng, v.v. \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 so s\u00e1nh c\u00e1c nh\u00f3m v\u00e0 x\u00e1c \u0111\u1ecbnh s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea.<\/li>\n<li>Ph\u00e2n t\u00edch h\u1ed3i quy (Regression Analysis): Ph\u00e2n t\u00edch h\u1ed3i quy \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm hi\u1ec3u m\u1ed1i quan h\u1ec7 gi\u1eefa m\u1ed9t bi\u1ebfn ph\u1ee5 thu\u1ed9c v\u00e0 m\u1ed9t ho\u1eb7c nhi\u1ec1u bi\u1ebfn \u0111\u1ed9c l\u1eadp. N\u00f3 gi\u00fap d\u1ef1 \u0111o\u00e1n v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c bi\u1ebfn \u0111\u1ed9c l\u1eadp l\u00ean bi\u1ebfn ph\u1ee5 thu\u1ed9c th\u00f4ng qua m\u00f4 h\u00ecnh to\u00e1n h\u1ecdc.<\/li>\n<li>Ph\u00e2n t\u00edch ph\u00e2n nh\u00f3m (Cluster Analysis): Ph\u00e2n t\u00edch ph\u00e2n nh\u00f3m gi\u00fap nh\u00f3m c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u1ed3ng l\u1ea1i v\u1edbi nhau d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh t\u01b0\u01a1ng t\u1ef1. N\u00f3 gi\u00fap nh\u1eadn bi\u1ebft c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 xu h\u01b0\u1edbng chung trong d\u1eef li\u1ec7u m\u00e0 kh\u00f4ng c\u1ea7n s\u1eb5n c\u00f3 th\u00f4ng tin tr\u01b0\u1edbc v\u1ec1 c\u00e1c nh\u00f3m.<\/li>\n<li>Ph\u00e2n t\u00edch h\u1ec7 s\u1ed1 t\u01b0\u01a1ng quan (Correlation Analysis): Ph\u00e2n t\u00edch h\u1ec7 s\u1ed1 t\u01b0\u01a1ng quan \u0111o l\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa hai ho\u1eb7c nhi\u1ec1u bi\u1ebfn. N\u00f3 cho bi\u1ebft m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng quan v\u00e0 h\u01b0\u1edbng t\u01b0\u01a1ng quan gi\u1eefa c\u00e1c bi\u1ebfn, gi\u00fap nh\u00e0 nghi\u00ean c\u1ee9u hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 v\u00e0 s\u1ef1 ph\u1ee5 thu\u1ed9c c\u1ee7a c\u00e1c bi\u1ebfn s\u1ed1<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1i ni\u1ec7m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn m\u1ed9t th\u1ecb&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-khai-niem","tag-nghien-cuu"],"_links":{"self":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":4,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":25,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/21\/revisions\/25"}],"wp:attachment":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}