<\/span><\/h2>\n\u0110\u1ec3 g\u1eedi v\u00e0 nh\u1eadn th\u01b0 \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n email. \u0110\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 m\u1edf t\u00e0i kho\u1ea3n, g\u1eedi v\u00e0 nh\u1eadn th\u01b0 \u0111i\u1ec7n t\u1eed:<\/p>\n
1. M\u1edf t\u00e0i kho\u1ea3n: \u0110\u1ec3 c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n email, b\u1ea1n c\u1ea7n \u0111\u0103ng k\u00fd v\u1edbi m\u1ed9t nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email. C\u00f3 nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email kh\u00e1c nhau cho ph\u00e9p b\u1ea1n t\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n mi\u1ec5n ph\u00ed ho\u1eb7c tr\u1ea3 ph\u00ed.<\/p>\n
2. Nh\u1eadn h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed: Sau khi b\u1ea1n \u0111\u00e3 m\u1edf t\u00e0i kho\u1ea3n, nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed tr\u00ean m\u00e1y ch\u1ee7 email, k\u00e8m theo t\u00ean \u0111\u0103ng nh\u1eadp v\u00e0 m\u1eadt kh\u1ea9u \u0111\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0.<\/p>\n
3. G\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed: B\u1ea1n c\u00f3 th\u1ec3 so\u1ea1n v\u00e0 g\u1eedi email b\u1eb1ng c\u00e1ch \u0111\u0103ng nh\u1eadp v\u00e0o h\u1ed9p th\u01b0 c\u1ee7a m\u00ecnh, nh\u1eadp \u0111\u1ecba ch\u1ec9 email ng\u01b0\u1eddi nh\u1eadn v\u00e0 n\u1ed9i dung c\u1ee7a th\u01b0, sau \u0111\u00f3 nh\u1ea5n n\u00fat G\u1eedi.<\/p>\n
4. Nh\u1eadn th\u01b0 \u0111i\u1ec7n t\u1eed: Khi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t email m\u1edbi, n\u00f3 s\u1ebd xu\u1ea5t hi\u1ec7n trong h\u1ed9p th\u01b0 c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0 \u0111\u1ec3 xem danh s\u00e1ch c\u00e1c email \u0111\u00e3 nh\u1eadn v\u00e0 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a t\u1eebng email.<\/p>\n
5. Ch\u1ee9c n\u0103ng kh\u00e1c c\u1ee7a d\u1ecbch v\u1ee5 email: Ngo\u00e0i vi\u1ec7c g\u1eedi v\u00e0 nh\u1eadn th\u01b0, d\u1ecbch v\u1ee5 email cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng kh\u00e1c nh\u01b0 chuy\u1ec3n ti\u1ebfp th\u01b0 cho ng\u01b0\u1eddi kh\u00e1c, x\u00f3a ho\u1eb7c l\u01b0u tr\u1eef c\u00e1c email \u0111\u00e3 nh\u1eadn v\u00e0 s\u1eafp x\u1ebfp email theo c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau.<\/p>\n
<\/span>Qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h2>\n\u0110\u1ec3 th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed, m\u00e1y ch\u1ee7 \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00ed th\u01b0 \u0111i\u1ec7n t\u1eed, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u00e1y ch\u1ee7 email. M\u00e1y ch\u1ee7 email n\u00e0y s\u1ebd \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t “b\u01b0u \u0111i\u1ec7n” v\u00e0 h\u1ec7 th\u1ed1ng m\u1ea1ng m\u00e1y t\u00ednh s\u1ebd l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn chuy\u1ec3n c\u1ee7a “b\u01b0u \u0111i\u1ec7n”. C\u1ea3 ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn \u0111\u1ec1u c\u1ea7n s\u1eed d\u1ee5ng m\u00e1y t\u00ednh v\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m \u0111\u1ec3 so\u1ea1n, g\u1eedi v\u00e0 nh\u1eadn th\u01b0.<\/p>\n
Trong qu\u00e1 tr\u00ecnh n\u00e0y, ng\u01b0\u1eddi g\u1eedi \u0111\u00e3 c\u00f3 t\u00e0i kho\u1ea3n th\u01b0 \u0111i\u1ec7n t\u1eed v\u1edbi m\u1ed9t \u0111\u1ecba ch\u1ec9 email \u0111\u1ec3 g\u1eedi v\u00e0 nh\u1eadn th\u01b0. \u0110\u1ec3 c\u00f3 t\u00e0i kho\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111\u0103ng k\u00fd v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email \u0111\u1ec3 m\u1edf t\u00e0i kho\u1ea3n c\u1ee7a h\u1ecd. Sau khi ho\u00e0n th\u00e0nh vi\u1ec7c \u0111\u0103ng k\u00fd, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p m\u1ed9t h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed tr\u00ean m\u00e1y ch\u1ee7 email (mail box) k\u00e8m theo t\u00ean \u0111\u0103ng nh\u1eadp (user name) v\u00e0 m\u1eadt kh\u1ea9u (password) \u0111\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0 c\u1ee7a h\u1ecd.<\/p>\n
<\/span>B\u01b0\u1edbc 1: So\u1ea1n th\u01b0<\/span><\/h3>\n\u0110\u1ec3 g\u1eedi th\u01b0, ng\u01b0\u1eddi g\u1eedi c\u1ea7n so\u1ea1n n\u1ed9i dung c\u1ee7a th\u01b0 tr\u00ean ph\u1ea7n m\u1ec1m email tr\u00ean m\u00e1y t\u00ednh c\u1ee7a h\u1ecd. H\u1ecd s\u1ebd nh\u1eadp \u0111\u1ecba ch\u1ec9 email c\u1ee7a ng\u01b0\u1eddi nh\u1eadn, ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung th\u01b0 v\u00e0o c\u00e1c tr\u01b0\u1eddng t\u01b0\u01a1ng \u1ee9ng trong ph\u1ea7n m\u1ec1m.<\/p>\n
<\/span>B\u01b0\u1edbc 2: G\u1eedi th\u01b0<\/span><\/h3>\nSau khi \u0111\u00e3 so\u1ea1n xong, ng\u01b0\u1eddi g\u1eedi c\u00f3 th\u1ec3 nh\u1ea5n n\u00fat “G\u1eedi” \u0111\u1ec3 g\u1eedi th\u01b0 \u0111i. Ph\u1ea7n m\u1ec1m email s\u1ebd k\u1ebft n\u1ed1i v\u1edbi m\u00e1y ch\u1ee7 email v\u00e0 chuy\u1ec3n th\u01b0 qua m\u1ea1ng internet \u0111\u1ec3 \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn.<\/p>\n
<\/span>B\u01b0\u1edbc 3: Ng\u01b0\u1eddi nh\u1eadn nh\u1eadn \u0111\u01b0\u1ee3c th\u01b0<\/span><\/h3>\nKhi th\u01b0 \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi th\u00e0nh c\u00f4ng, m\u00e1y ch\u1ee7 email c\u1ee7a ng\u01b0\u1eddi nh\u1eadn s\u1ebd nh\u1eadn v\u00e0 l\u01b0u tr\u1eef th\u01b0 trong h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed c\u1ee7a ng\u01b0\u1eddi nh\u1eadn. Ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m email \u0111\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0 v\u00e0 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a c\u00e1c b\u1ee9c th\u01b0 \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi cho h\u1ecd.<\/p>\n
<\/span>M\u1edf t\u00e0i kho\u1ea3n, g\u1eedi v\u00e0 nh\u1eadn th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h2>\n\u0110\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n m\u1edf t\u00e0i kho\u1ea3n tr\u00ean c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5. Vi\u1ec7c m\u1edf t\u00e0i kho\u1ea3n s\u1ebd cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111\u1ecba ch\u1ec9 email \u0111\u1ec3 g\u1eedi v\u00e0 nh\u1eadn th\u01b0 th\u00f4ng qua h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed c\u1ee7a h\u1ecd. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ecdn b\u1ea5t k\u1ef3 nh\u00e0 cung c\u1ea5p n\u00e0o m\u00e0 h\u1ecd bi\u1ebft \u0111\u1ec3 m\u1edf t\u00e0i kho\u1ea3n.<\/p>\n
<\/span>C\u00e1ch m\u1edf t\u00e0i kho\u1ea3n th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h3>\n\n- \u0110\u0103ng k\u00fd v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5: Ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed b\u1eb1ng c\u00e1ch nh\u1eadp th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 ch\u1ecdn \u0111\u1ecba ch\u1ec9 email mong mu\u1ed1n.<\/li>\n
- Nh\u1eadn h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed: Sau khi ho\u00e0n th\u00e0nh vi\u1ec7c \u0111\u0103ng k\u00fd, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p m\u1ed9t h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed tr\u00ean m\u00e1y ch\u1ee7 email c\u1ee7a nh\u00e0 cung c\u1ea5p. H\u1ed9p th\u01b0 n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi t\u00ean \u0111\u0103ng nh\u1eadp v\u00e0 m\u1eadt kh\u1ea9u \u0111\u01b0\u1ee3c cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n
<\/span>C\u00f4ng d\u1ee5ng c\u1ee7a h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h3>\nH\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 ch\u1ee9c n\u0103ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c g\u1eedi v\u00e0 nh\u1eadn th\u01b0. C\u00e1c ch\u1ee9c n\u0103ng bao g\u1ed3m:<\/p>\n
\n- Xem danh s\u00e1ch c\u00e1c th\u01b0 \u0111\u00e3 nh\u1eadn v\u00e0 \u0111\u01b0\u1ee3c l\u01b0u trong h\u1ed9p th\u01b0.<\/li>\n
- M\u1edf v\u00e0 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a m\u1ed9t b\u1ee9c th\u01b0 c\u1ee5 th\u1ec3.<\/li>\n
- So\u1ea1n v\u00e0 g\u1eedi th\u01b0 cho m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi.<\/li>\n
- Chuy\u1ec3n ti\u1ebfp th\u01b0 cho m\u1ed9t ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<\/ul>\n
Ngo\u00e0i ra, \u1ee9ng d\u1ee5ng th\u01b0 \u0111i\u1ec7n t\u1eed c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m marketing online hi\u1ec7u qu\u1ea3. Vi\u1ec7c s\u1eed d\u1ee5ng email \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua chi\u1ebfn d\u1ecbch email marketing, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng bi\u1ebfn email th\u00e0nh m\u1ed9t k\u00eanh marketing chuy\u00ean nghi\u1ec7p v\u1edbi chi ph\u00ed b\u1ea5t ng\u1edd nh\u1ecf.<\/p>\n
<\/span>Th\u1eddi gian chuy\u1ec3n g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi<\/span><\/h3>\nTrong qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed, th\u1eddi gian chuy\u1ec3n g\u1ea7n nh\u01b0 t\u1ee9c th\u00ec. Ng\u01b0\u1eddi g\u1eedi ch\u1ec9 c\u1ea7n vi\u1ebft v\u00e0 g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi nh\u1eadn s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian r\u1ea5t ng\u1eafn. Kh\u00e1c v\u1edbi ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng l\u00e0 g\u1eedi b\u1eb1ng b\u01b0u \u0111i\u1ec7n, qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u ng\u00e0y ho\u1eb7c tu\u1ea7n \u0111\u1ec3 \u0111\u1ebfn tay ng\u01b0\u1eddi nh\u1eadn. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian cho c\u1ea3 ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn.<\/p>\n
<\/span>M\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ed3ng th\u1eddi cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c<\/span><\/h3>\nD\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed cho ph\u00e9p m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ed3ng thu\u1ef7 cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c. Ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n nh\u1eadp c\u00e1c \u0111\u1ecba ch\u1ec9 email c\u1ee7a c\u00e1c ng\u01b0\u1eddi nh\u1eadn v\u00e0o \u00f4 “To” ho\u1eb7c “CC” trong qu\u00e1 tr\u00ecnh so\u1ea1n v\u00e0 g\u1eedi mail. \u0110\u00e2y l\u00e0 m\u1ed9t t\u00ednh n\u0103ng r\u1ea5t ti\u1ec7n l\u1ee3i khi c\u1ea7n th\u00f4ng b\u00e1o hay chia s\u1ebb th\u00f4ng tin v\u1edbi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u00f9ng m\u1ed9t l\u00fac.<\/p>\n
<\/span>M\u1edf v\u00e0 xem danh s\u00e1ch c\u00e1c th\u01b0 \u0111\u00e3 nh\u1eadn v\u00e0 \u0111\u01b0\u1ee3c l\u01b0u trong h\u1ed9p th\u01b0<\/span><\/h3>\n\n- Ng\u01b0\u1eddi d\u00f9ng m\u1edf v\u00e0 xem danh s\u00e1ch c\u00e1c th\u01b0 \u0111\u00e3 nh\u1eadn v\u00e0 \u0111\u01b0\u1ee3c l\u01b0u trong h\u1ed9p th\u01b0 c\u1ee7a m\u00ecnh. Th\u00f4ng qua giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c quan, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd, t\u00ecm ki\u1ebfm v\u00e0 s\u1eafp x\u1ebfp c\u00e1c email theo nhu c\u1ea7u.<\/li>\n<\/ul>\n
<\/span>M\u1edf v\u00e0 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a m\u1ed9t b\u1ee9c th\u01b0 c\u1ee5 th\u1ec3<\/span><\/h3>\n\n- Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 m\u1edf v\u00e0 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a m\u1ed9t b\u1ee9c th\u01b0 c\u1ee5 th\u1ec3. B\u1ee9c th\u01b0 n\u00e0y c\u00f3 th\u1ec3 ch\u1ee9a v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video ho\u1eb7c t\u1eadp tin \u0111\u00ednh k\u00e8m. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 xem n\u1ed9i dung chi ti\u1ebft c\u1ee7a email \u0111\u1ec3 hi\u1ec3u r\u00f5 th\u00f4ng \u0111i\u1ec7p ho\u1eb7c ti\u1ebfn h\u00e0nh c\u00e1c t\u00e1c v\u1ee5 kh\u00e1c li\u00ean quan \u0111\u1ebfn email n\u00e0y.<\/li>\n<\/ul>\n
<\/span>So\u1ea1n, g\u1eedi v\u00e0 chuy\u1ec3n ti\u1ebfp th\u01b0 cho m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi<\/span><\/h3>\n\n- Ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u00ednh n\u0103ng so\u1ea1n, g\u1eedi v\u00e0 chuy\u1ec3n ti\u1ebfp th\u01b0 cho m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi. Khi so\u1ea1n email, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh n\u1ed9i dung, \u0111\u1ecba ch\u1ec9 ng\u01b0\u1eddi nh\u1eadn v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn kh\u00e1c. Ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 g\u1eedi email cho m\u1ed9t danh s\u00e1ch ng\u01b0\u1eddi nh\u1eadn b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p ho\u1eb7c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n
Ngo\u00e0i ra, th\u01b0 \u0111i\u1ec7n t\u1eed c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m c\u00f4ng c\u1ee5 marketing online hi\u1ec7u qu\u1ea3. V\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn d\u1ecbch email marketing k\u1ebft h\u1ee3p v\u1edbi t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 bi\u1ebfn th\u01b0 \u0111i\u1ec7n t\u1eed th\u00e0nh m\u1ed9t k\u00eanh marketing chuy\u00ean nghi\u1ec7p v\u1edbi m\u1ee9c chi ph\u00ed b\u1ea5t ng\u1edd nh\u1ea5t.<\/p>\n
<\/span>Th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec \u2013 \u01afu \u0111i\u1ec3m c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec ?<\/span><\/h2>\nTh\u01b0 \u0111i\u1ec7n t\u1eed, hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 email, l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 chuy\u1ec3n th\u01b0 d\u01b0\u1edbi d\u1ea1ng s\u1ed1 tr\u00ean m\u1ea1ng m\u00e1y t\u00ednh th\u00f4ng qua c\u00e1c h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed. V\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u1ea1ng m\u00e1y t\u00ednh, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet, th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u00e3 gi\u00fap cho vi\u1ec7c trao \u0111\u1ed5i th\u00f4ng tin \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. C\u00e1c \u01b0u \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed bao g\u1ed3m:<\/p>\n
\n- Th\u1eddi gian chuy\u1ec3n g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi: So v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng nh\u01b0 b\u01b0u \u0111i\u1ec7n, th\u1eddi gian \u0111\u1ec3 g\u1eedi v\u00e0 nh\u1eadn th\u01b0 qua email r\u1ea5t nhanh ch\u00f3ng.<\/li>\n
- M\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ed3ng th\u1eddi cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c: Qua email, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng g\u1eedi m\u1ed9t b\u1ee9c th\u01b0 \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng l\u00fac ch\u1ec9 b\u1eb1ng v\u00e0i c\u00fa click chu\u1ed9t.<\/li>\n<\/ul>\n
<\/span>C\u00e1c b\u01b0\u1edbc g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng:<\/span><\/h3>\n\n- Ng\u01b0\u1eddi b\u1ecf th\u01b0 \u0111\u00e3 c\u00f3 \u0111\u1ecba ch\u1ec9 ch\u00ednh x\u00e1c c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u00e0o th\u00f9ng th\u01b0.<\/li>\n
- Nh\u00e2n vi\u00ean b\u01b0u \u0111i\u1ec7n t\u1ea1i H\u00e0 N\u1ed9i t\u1eadp h\u1ee3p m\u1ecdi th\u01b0 c\u1ea7n g\u1eedi v\u00e0o th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh.<\/li>\n
- Th\u01b0 \u0111\u01b0\u1ee3c chuy\u1ec3n v\u00e0o th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh qua h\u1ec7 th\u1ed1ng v\u1eadn chuy\u1ec3n c\u1ee7a b\u01b0u \u0111i\u1ec7n.<\/li>\n
- Nh\u00e2n vi\u00ean b\u01b0u \u0111i\u1ec7n t\u1ea1i th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh chuy\u1ec3n \u0111\u1ebfn tay ng\u01b0\u1eddi nh\u1eadn.<\/li>\n<\/ol>\n
<\/span>Qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed:<\/span><\/h3>\nC\u00e1c m\u00e1y ch\u1ee7 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00ed th\u01b0 \u0111i\u1ec7n t\u1eed, hay g\u1ecdi l\u00e0 email server, s\u1ebd l\u00e0 \u201cb\u01b0u \u0111i\u1ec7n\u201d. C\u00f2n h\u1ec7 th\u1ed1ng v\u1eadn chuy\u1ec3n c\u1ee7a \u201cb\u01b0u \u0111i\u1ec7n\u201d ch\u00ednh l\u00e0 m\u1ea1ng m\u00e1y t\u00ednh. C\u1ea3 ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn \u0111\u1ec1u s\u1eed d\u1ee5ng m\u00e1y t\u00ednh v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m th\u00edch h\u1ee3p \u0111\u1ec3 so\u1ea1n, g\u1eedi v\u00e0 nh\u1eadn th\u01b0. \u0110\u1ec3 m\u1edf v\u00e0 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed, ta c\u1ea7n:<\/p>\n
\n- M\u1edf trang web cung c\u1ea5p d\u1ecbch v\u1ee5 email<\/li>\n
- \u0110\u0103ng nh\u1eadp v\u00e0o h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed b\u1eb1ng t\u00ean \u0111\u0103ng nh\u1eadp v\u00e0 m\u1eadt kh\u1ea9u<\/li>\n<\/ul>\n
<\/span>D\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed cung c\u1ea5p nh\u1eefng ch\u1ee9c n\u0103ng g\u00ec?<\/span><\/h3>\nD\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng:<\/p>\n
\n- M\u1edf v\u00e0 xem danh s\u00e1ch c\u00e1c th\u01b0 \u0111\u00e3 nh\u1eadn v\u00e0 \u0111\u01b0\u1ee3c l\u01b0u trong h\u1ed9p th\u01b0.<\/li>\n
- M\u1edf v\u00e0 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a m\u1ed9t b\u1ee9c th\u01b0 c\u1ee5 th\u1ec3.<\/li>\n
- So\u1ea1n th\u01b0 v\u00e0 g\u1eedi th\u01b0 cho m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi.<\/li>\n
- Chuy\u1ec3n ti\u1ebfp th\u01b0 cho m\u1ed9t ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<\/ul>\n
Ngo\u00e0i ra, \u1ee9ng d\u1ee5ng th\u01b0 \u0111i\u1ec7n t\u1eed c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m marketing online hi\u1ec7u qu\u1ea3, gi\u00fap bi\u1ebfn email th\u00e0nh m\u1ed9t k\u00eanh marketing chuy\u00ean nghi\u1ec7p v\u1edbi chi ph\u00ed b\u1ea5t ng\u1edd nh\u1ea5t.<\/p>\n
<\/span>Th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec v\u00e0 \u01b0u \u0111i\u1ec3m c\u1ee7a n\u00f3<\/span><\/h3>\nTh\u01b0 \u0111i\u1ec7n t\u1eed, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 email, l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 trao \u0111\u1ed5i th\u01b0 t\u00edn b\u1eb1ng c\u00e1ch g\u1eedi v\u00e0 nh\u1eadn th\u00f4ng tin d\u01b0\u1edbi d\u1ea1ng s\u1ed1 tr\u00ean m\u1ea1ng m\u00e1y t\u00ednh. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t trong vi\u1ec7c g\u1eedi v\u00e0 nh\u1eadn mail. So v\u1edbi vi\u1ec7c g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng, th\u1eddi gian chuy\u1ec3n c\u1ee7a email g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ed3ng th\u1eddi cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c. Th\u00eam v\u00e0o \u0111\u00f3, qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed c\u0169ng r\u1ea5t \u0111\u01a1n gi\u1ea3n v\u00e0 ti\u1ec7n l\u1ee3i.<\/p>\n
C\u00e1c \u01b0u \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed bao g\u1ed3m:<\/p>\n
\n- Th\u1eddi gian chuy\u1ec3n nhanh: Email cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng trao \u0111\u1ed5i th\u00f4ng tin m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c.<\/li>\n
- G\u1eedi tin nh\u1eafn cho nhi\u1ec1u ng\u01b0\u1eddi: Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 g\u1eedi email c\u00f9ng l\u00fac cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c nhau.<\/li>\n<\/ul>\n
<\/span>Qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h3>\nQu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed bao g\u1ed3m c\u00e1c b\u01b0\u1edbc sau:<\/p>\n
\n- Ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn s\u1eed d\u1ee5ng m\u00e1y t\u00ednh v\u1edbi ph\u1ea7n m\u1ec1m th\u00edch h\u1ee3p \u0111\u1ec3 so\u1ea1n, g\u1eedi v\u00e0 nh\u1eadn email.<\/li>\n
- M\u00e1y ch\u1ee7 email \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd email, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “email server”, s\u1ebd l\u00e0 “b\u01b0u \u0111i\u1ec7n” trong qu\u00e1 tr\u00ecnh n\u00e0y. H\u1ec7 th\u1ed1ng v\u1eadn chuy\u1ec3n c\u1ee7a “b\u01b0u \u0111i\u1ec7n” ch\u00ednh l\u00e0 m\u1ea1ng m\u00e1y t\u00ednh.<\/li>\n
- Ng\u01b0\u1eddi g\u1eedi so\u1ea1n th\u01b0 v\u00e0 g\u1eedi \u0111\u1ebfn \u0111\u1ecba ch\u1ec9 email c\u1ee7a ng\u01b0\u1eddi nh\u1eadn th\u00f4ng qua m\u00e1y ch\u1ee7 email.<\/li>\n
- M\u00e1y ch\u1ee7 email ti\u1ebfp nh\u1eadn v\u00e0 l\u01b0u tr\u1eef th\u01b0 t\u1ea1i h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/li>\n
- Ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed th\u00f4ng qua trang web ho\u1eb7c \u1ee9ng d\u1ee5ng email \u0111\u1ec3 \u0111\u1ecdc v\u00e0 tr\u1ea3 l\u1eddi th\u01b0.<\/li>\n<\/ol>\n
<\/span>M\u1edf t\u00e0i kho\u1ea3n v\u00e0 s\u1eed d\u1ee5ng th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h3>\n\u0110\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n ph\u1ea3i m\u1edf m\u1ed9t t\u00e0i kho\u1ea3n. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m c\u00e1c b\u01b0\u1edbc sau:<\/p>\n
\n- Ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111\u0103ng k\u00fd v\u1edbi m\u1ed9t nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u1ec3 m\u1edf t\u00e0i kho\u1ea3n.<\/li>\n
- Sau khi \u0111\u0103ng k\u00fd, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c c\u1ea5p m\u1ed9t h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed tr\u00ean m\u00e1y ch\u1ee7 email v\u00e0 t\u00ean \u0111\u0103ng nh\u1eadp v\u00e0 m\u1eadt kh\u1ea9u \u0111\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0.<\/li>\n<\/ol>\n
Sau khi \u0111\u00e3 c\u00f3 t\u00e0i kho\u1ea3n, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u1ec3 m\u1edf v\u00e0 xem danh s\u00e1ch c\u00e1c th\u01b0 \u0111\u00e3 nh\u1eadn, g\u1eedi v\u00e0 nh\u1eadn email, tr\u1ea3 l\u1eddi, chuy\u1ec3n ti\u1ebfp email cho ng\u01b0\u1eddi kh\u00e1c. \u0110\u1ed3ng th\u1eddi, email c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m c\u00f4ng c\u1ee5 marketing hi\u1ec7u qu\u1ea3 trong c\u00e1c chi\u1ebfn d\u1ecbch online.<\/p>\n
<\/span>Th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec \u2013 \u01afu \u0111i\u1ec3m c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec ?<\/span><\/h3>\nTh\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 d\u1ecbch v\u1ee5 chuy\u1ec3n th\u01b0 d\u01b0\u1edbi d\u1ea1ng s\u1ed1 tr\u00ean m\u1ea1ng m\u00e1y t\u00ednh th\u00f4ng qua c\u00e1c h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed. So v\u1edbi vi\u1ec7c g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng, \u01b0u \u0111i\u1ec3m c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 t\u1ed1c \u0111\u1ed9 chuy\u1ec3n th\u01b0 g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi v\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ed3ng th\u1eddi cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c. Qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng ph\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc nh\u01b0 ng\u01b0\u1eddi b\u1ecf th\u01b0 \u0111\u00e3 c\u00f3 \u0111\u1ecba ch\u1ec9 ch\u00ednh x\u00e1c c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u00e0o th\u00f9ng th\u01b0, sau \u0111\u00f3 nh\u00e2n vi\u00ean b\u01b0u \u0111i\u1ec7n t\u1ea1i H\u00e0 N\u1ed9i t\u1eadp h\u1ee3p c\u00e1c b\u1ee9c th\u01b0 v\u00e0 chuy\u1ec3n \u0111\u1ebfn th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh qua h\u1ec7 th\u1ed1ng v\u1eadn chuy\u1ec3n c\u1ee7a b\u01b0u \u0111i\u1ec7n, cu\u1ed1i c\u00f9ng l\u00e0 nh\u00e2n vi\u00ean b\u01b0u \u0111i\u1ec7n th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh s\u1ebd chuy\u1ec3n \u0111\u1ebfn tay ng\u01b0\u1eddi nh\u1eadn. Trong khi \u0111\u00f3, \u0111\u1ec3 g\u1eedi v\u00e0 nh\u1eadn email, c\u1ea3 ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn ch\u1ec9 c\u1ea7n s\u1eed d\u1ee5ng m\u00e1y t\u00ednh v\u00e0 ph\u1ea7n m\u1ec1m email \u0111\u1ec3 so\u1ea1n, g\u1eedi v\u00e0 nh\u1eadn c\u00e1c b\u1ee9c th\u01b0.<\/p>\n
<\/span>M\u1edf t\u00e0i kho\u1ea3n, g\u1eedi v\u00e0 nh\u1eadn email<\/span><\/h3>\n\u0110\u1ec3 th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh g\u1eedi email, ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n email. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u00e0i kho\u1ea3n n\u00e0y, ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111\u0103ng k\u00fd v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email. C\u00f3 nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn. Sau khi \u0111\u0103ng k\u00fd, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c c\u1ea5p m\u1ed9t h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed tr\u00ean m\u00e1y ch\u1ee7 email c\u00f9ng v\u1edbi t\u00ean \u0111\u0103ng nh\u1eadp v\u00e0 m\u1eadt kh\u1ea9u \u0111\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0. M\u1ed7i h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed s\u1ebd c\u00f3 \u0111\u1ecba ch\u1ec9 d\u1ea1ng “t\u00ean\u0111\u0103ngnh\u1eadp@t\u00eanm\u00e1ych\u1ee7l\u01b0uh\u1ed9pth\u01b0”. \u0110\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n truy c\u1eadp v\u00e0o trang web c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email, sau \u0111\u00f3 \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00ean \u0111\u0103ng nh\u1eadp v\u00e0 m\u1eadt kh\u1ea9u \u0111\u00e3 \u0111\u01b0\u1ee3c cung c\u1ea5p. D\u1ecbch v\u1ee5 email cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng m\u1edf v\u00e0 xem danh s\u00e1ch c\u00e1c email \u0111\u00e3 nh\u1eadn v\u00e0 l\u01b0u trong h\u1ed9p th\u01b0, m\u1edf v\u00e0 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a t\u1eebng b\u1ee9c th\u01b0, so\u1ea1n v\u00e0 g\u1eedi email cho m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi, chuy\u1ec3n ti\u1ebfp email cho m\u1ed9t ng\u01b0\u1eddi kh\u00e1c.<\/p>\n
<\/span>\u1ee8ng d\u1ee5ng th\u01b0 \u0111i\u1ec7n t\u1eed trong marketing online<\/span><\/h3>\nNgo\u00e0i vi\u1ec7c g\u1eedi v\u00e0 nh\u1eadn email c\u00e1 nh\u00e2n, \u1ee9ng d\u1ee5ng c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong marketing online. V\u1edbi chi\u1ebfn d\u1ecbch email marketing k\u1ebft h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 bi\u1ebfn th\u01b0 \u0111i\u1ec7n t\u1eed th\u00e0nh m\u1ed9t k\u00eanh marketing chuy\u00ean nghi\u1ec7p v\u1edbi chi ph\u00ed b\u1ea5t ng\u1edd nh\u1ea5t. Email marketing cho ph\u00e9p doanh nghi\u1ec7p m\u1edf v\u00e0 xem danh s\u00e1ch email \u0111\u00e3 nh\u1eadn v\u00e0 l\u01b0u trong h\u1ed9p th\u01b0, m\u1edf v\u00e0 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a t\u1eebng b\u1ee9c th\u01b0, so\u1ea1n v\u00e0 g\u1eedi email cho m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi, chuy\u1ec3n ti\u1ebfp email cho m\u1ed9t ng\u01b0\u1eddi kh\u00e1c.<\/p>\n
<\/span>1. Th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec – \u01afu \u0111i\u1ec3m c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/span><\/h3>\nTh\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 d\u1ecbch v\u1ee5 chuy\u1ec3n th\u01b0 d\u01b0\u1edbi d\u1ea1ng s\u1ed1 tr\u00ean m\u1ea1ng m\u00e1y t\u00ednh th\u00f4ng qua c\u00e1c h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed. V\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u1ea1ng m\u00e1y t\u00ednh, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet, th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u00e3 gi\u00fap cho vi\u1ec7c trao \u0111\u1ed5i th\u00f4ng tin \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. <\/p>\n
C\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m khi s\u1eed d\u1ee5ng th\u01b0 \u0111i\u1ec7n t\u1eed. Th\u1ee9 nh\u1ea5t, th\u1eddi gian chuy\u1ec3n g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi, ngay khi b\u1ee9c th\u01b0 \u0111\u01b0\u1ee3c g\u1eedi \u0111i, ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c n\u00f3 trong v\u00e0i gi\u00e2y. Th\u1ee9 hai, m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ed3ng th\u1eddi cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i sao ch\u00e9p v\u00e0 g\u1eedi t\u1eebng b\u1ee9c ri\u00eang l\u1ebb. Cu\u1ed1i c\u00f9ng, qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed ch\u1ec9 c\u1ea7n m\u00e1y t\u00ednh v\u00e0 k\u1ebft n\u1ed1i Internet, kh\u00f4ng c\u1ea7n ph\u1ea3i qua c\u00e1c b\u01b0\u1edbc r\u01b0\u1eddm r\u00e0 nh\u01b0 trong qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng.<\/p>\n
Danh s\u00e1ch \u01b0u \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed:
\n– Th\u1eddi gian chuy\u1ec3n g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi.
\n– M\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ed3ng th\u1eddi cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c.
\n– Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c so v\u1edbi vi\u1ec7c g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng.<\/p>\n
<\/span>2. M\u1edf t\u00e0i kho\u1ea3n, g\u1eedi v\u00e0 nh\u1eadn th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h3>\nMu\u1ed1n th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u1ec3 c\u00f3 \u0111\u1ecba ch\u1ec9 g\u1eedi v\u00e0 nh\u1eadn th\u01b0. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t t\u00e0i kho\u1ea3n th\u01b0 \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111\u0103ng k\u00fd v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5. C\u00f3 nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ec3 m\u1edf t\u00e0i kho\u1ea3n.<\/p>\n
Sau khi m\u1edf t\u00e0i kho\u1ea3n, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c c\u1ea5p m\u1ed9t h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed tr\u00ean m\u00e1y ch\u1ee7 \u0111i\u1ec7n t\u1eed (email server), k\u00e8m theo t\u00ean \u0111\u0103ng nh\u1eadp (user name) v\u00e0 m\u1eadt kh\u1ea9u (password) \u0111\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0. M\u1ed7i h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed s\u1ebd c\u00f3 \u0111\u1ecba ch\u1ec9 theo \u0111\u1ecbnh d\u1ea1ng “T\u00ean \u0111\u0103ng nh\u1eadp@T\u00ean m\u00e1y ch\u1ee7 l\u01b0u h\u1ed9p th\u01b0”.<\/p>\n
\u0110\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed, ta ch\u1ec9 c\u1ea7n truy c\u1eadp v\u00e0o trang web cung c\u1ea5p d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed, sau \u0111\u00f3 \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00ean \u0111\u0103ng nh\u1eadp v\u00e0 m\u1eadt kh\u1ea9u. D\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed cung c\u1ea5p nhi\u1ec1u ch\u1ee9c n\u0103ng nh\u01b0 m\u1edf v\u00e0 xem danh s\u00e1ch c\u00e1c th\u01b0 \u0111\u00e3 nh\u1eadn, \u0111\u1ecdc n\u1ed9i dung c\u1ee7a t\u1eebng b\u1ee9c th\u01b0, so\u1ea1n th\u01b0 v\u00e0 g\u1eedi cho m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi, chuy\u1ec3n ti\u1ebfp th\u01b0 cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n
Nh\u1eefng ch\u1ee9c n\u0103ng c\u1ee7a d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed:
\n– M\u1edf v\u00e0 xem danh s\u00e1ch c\u00e1c th\u01b0 \u0111\u00e3 nh\u1eadn.
\n– \u0110\u1ecdc n\u1ed9i dung c\u1ee7a m\u1ed9t b\u1ee9c th\u01b0 c\u1ee5 th\u1ec3.
\n– So\u1ea1n th\u01b0 v\u00e0 g\u1eedi cho m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi.
\n– Chuy\u1ec3n ti\u1ebfp th\u01b0 cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n
<\/span>Th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec \u2013 \u01afu \u0111i\u1ec3m c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/span><\/h3>\nTh\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 d\u1ecbch v\u1ee5 chuy\u1ec3n th\u01b0 d\u01b0\u1edbi d\u1ea1ng s\u1ed1 tr\u00ean m\u1ea1ng m\u00e1y t\u00ednh th\u00f4ng qua c\u00e1c h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed. C\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed nh\u01b0:<\/p>\n
\n- Th\u1eddi gian chuy\u1ec3n g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi.<\/li>\n
- M\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ed3ng th\u1eddi cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<\/ol>\n
<\/span>C\u00e1c b\u01b0\u1edbc g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng v\u00e0 qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h3>\nC\u00e1ch truy\u1ec1n v\u00e0 nh\u1eadn mail truy\u1ec1n th\u1ed1ng bao g\u1ed3m c\u00e1c b\u01b0\u1edbc sau:<\/p>\n
\n- Ng\u01b0\u1eddi b\u1ecf th\u01b0 \u0111\u00e3 c\u00f3 \u0111\u1ecba ch\u1ec9 ch\u00ednh x\u00e1c c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u00e0o th\u00f9ng th\u01b0.<\/li>\n
- Nh\u00e2n vi\u00ean b\u01b0u \u0111i\u1ec7n t\u1ea1i H\u00e0 N\u1ed9i t\u1eadp h\u1ee3p m\u1ecdi th\u01b0 c\u1ea7n g\u1eedi v\u00e0o th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh.<\/li>\n
- Th\u01b0 \u0111\u01b0\u1ee3c chuy\u1ec3n v\u00e0o th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh qua h\u1ec7 th\u1ed1ng v\u1eadn chuy\u1ec3n c\u1ee7a b\u01b0u \u0111i\u1ec7n.<\/li>\n
- Nh\u00e2n vi\u00ean b\u01b0u \u0111i\u1ec7n t\u1ea1i th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh chuy\u1ec3n \u0111\u1ebfn tay ng\u01b0\u1eddi nh\u1eadn.<\/li>\n<\/ol>\n
Qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed kh\u00e1c v\u1edbi g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng. C\u00e1c m\u00e1y ch\u1ee7 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00ed th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 m\u00e1y ch\u1ee7 \u0111i\u1ec7n t\u1eed hay email server, s\u1ebd l\u00e0 \u201cb\u01b0u \u0111i\u1ec7n\u201d, c\u00f2n h\u1ec7 th\u1ed1ng v\u1eadn chuy\u1ec3n c\u1ee7a \u201cb\u01b0u \u0111i\u1ec7n\u201d ch\u00ednh l\u00e0 m\u1ea1ng m\u00e1y t\u00ednh. C\u1ea3 ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn \u0111\u1ec1u s\u1eed d\u1ee5ng m\u00e1y t\u00ednh v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m th\u00edch h\u1ee3p \u0111\u1ec3 so\u1ea1n, g\u1eedi v\u00e0 nh\u1eadn th\u01b0.<\/p>\n
<\/span>M\u1edf t\u00e0i kho\u1ea3n, g\u1eedi v\u00e0 nh\u1eadn th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h3>\n\u0110\u1ec3 g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u1ec3 c\u00f3 \u0111\u1ecba ch\u1ec9 g\u1eedi v\u00e0 nh\u1eadn th\u01b0. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 m\u1edf t\u00e0i kho\u1ea3n th\u01b0 \u0111i\u1ec7n t\u1eed v\u1edbi b\u1ea5t k\u1ef3 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0o. Sau khi m\u1edf t\u00e0i kho\u1ea3n, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c c\u1ea5p m\u1ed9t h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed tr\u00ean m\u00e1y ch\u1ee7 email k\u00e8m theo t\u00ean \u0111\u0103ng nh\u1eadp v\u00e0 m\u1eadt kh\u1ea9u \u0111\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0.<\/p>\n
M\u1ed9t h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed c\u00f3 \u0111\u1ecba ch\u1ec9 th\u00e0nh ph\u1ea7n: <T\u00ean \u0111\u0103ng nh\u1eadp>@<T\u00ean m\u00e1y ch\u1ee7 l\u01b0u h\u1ed9p th\u01b0><\/p>\n
Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed b\u1eb1ng c\u00e1ch \u0111\u0103ng nh\u1eadp v\u00e0o trang web cung c\u1ea5p d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed, sau \u0111\u00f3 g\u00f5 t\u00ean \u0111\u0103ng nh\u1eadp v\u00e0 m\u1eadt kh\u1ea9u.<\/p>\n
D\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed cung c\u1ea5p nhi\u1ec1u ch\u1ee9c n\u0103ng nh\u01b0 m\u1edf v\u00e0 xem danh s\u00e1ch c\u00e1c th\u01b0 \u0111\u00e3 nh\u1eadn v\u00e0 \u0111\u01b0\u1ee3c l\u01b0u trong h\u1ed9p th\u01b0, m\u1edf v\u00e0 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a m\u1ed9t b\u1ee9c th\u01b0 c\u1ee5 th\u1ec3, so\u1ea1n th\u01b0 v\u00e0 g\u1eedi cho m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi, chuy\u1ec3n ti\u1ebfp th\u01b0 cho ng\u01b0\u1eddi kh\u00e1c. Ngo\u00e0i ra, \u1ee9ng d\u1ee5ng th\u01b0 \u0111i\u1ec7n t\u1eed c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m marketing online hi\u1ec7u qu\u1ea3. Th\u00f4ng qua chi\u1ebfn d\u1ecbch email marketing k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 bi\u1ebfn th\u01b0 \u0111i\u1ec7n t\u1eed th\u00e0nh m\u1ed9t k\u00eanh marketing chuy\u00ean nghi\u1ec7p v\u1edbi chi ph\u00ed b\u1ea5t ng\u1edd nh\u1ea5t.<\/p>\n
<\/span>Th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec – \u01afu \u0111i\u1ec3m c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/span><\/h3>\nTh\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 d\u1ecbch v\u1ee5 chuy\u1ec3n th\u01b0 d\u01b0\u1edbi d\u1ea1ng s\u1ed1 tr\u00ean m\u1ea1ng m\u00e1y t\u00ednh th\u00f4ng qua c\u00e1c h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed. \u0110\u01b0\u1ee3c s\u00e1ng t\u1ea1o c\u00f9ng v\u1edbi m\u1ea1ng m\u00e1y t\u00ednh, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet, th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u00e3 gi\u00fap cho vi\u1ec7c trao \u0111\u1ed5i th\u00f4ng tin \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. M\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed bao g\u1ed3m:
\n1. Th\u1eddi gian chuy\u1ec3n g\u1ea7n nh\u01b0 t\u1ee9c th\u00ec: So v\u1edbi vi\u1ec7c g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng, vi\u1ec7c g\u1eedi v\u00e0 nh\u1eadn email ch\u1ec9 m\u1ea5t v\u00e0i gi\u00e2y hay v\u00e0i ph\u00fat.
\n2. G\u1eedi \u0111\u1ed3ng th\u1eddi cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c: Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 g\u1eedi email \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng l\u00fac v\u1edbi ch\u1ec9 m\u1ed9t l\u1ea7n b\u1ea5m n\u00fat.
\n3. Ti\u1ebft ki\u1ec7m chi ph\u00ed: G\u1eedi email kh\u00f4ng c\u1ea7n ti\u00eau t\u1ed1n c\u00f4ng s\u1ee9c v\u00e0 chi ph\u00ed v\u1eadn chuy\u1ec3n gi\u1ed1ng nh\u01b0 vi\u1ec7c g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng.<\/p>\n
<\/span>M\u1edf t\u00e0i kho\u1ea3n, g\u1eedi v\u00e0 nh\u1eadn th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h3>\n\u0110\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n th\u01b0 \u0111i\u1ec7n t\u1eed. Vi\u1ec7c m\u1edf t\u00e0i kho\u1ea3n th\u01b0 \u0111i\u1ec7n t\u1eed r\u1ea5t \u0111\u01a1n gi\u1ea3n, ch\u1ec9 c\u1ea7n \u0111\u0103ng k\u00fd v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ec3 nh\u1eadn m\u1ed9t h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed tr\u00ean m\u00e1y ch\u1ee7. M\u1ed9t t\u00e0i kho\u1ea3n th\u01b0 \u0111i\u1ec7n t\u1eed bao g\u1ed3m \u0111\u1ecba ch\u1ec9 email v\u00e0 th\u00f4ng tin \u0111\u0103ng nh\u1eadp (t\u00ean ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1eadt kh\u1ea9u) \u0111\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0. \u0110\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n truy c\u1eadp v\u00e0o trang web c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 \u0111\u0103ng nh\u1eadp b\u1eb1ng th\u00f4ng tin \u0111\u0103ng nh\u1eadp c\u1ee7a m\u00ecnh. D\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed cung c\u1ea5p nhi\u1ec1u ch\u1ee9c n\u0103ng, bao g\u1ed3m:
\n– Xem danh s\u00e1ch c\u00e1c email \u0111\u00e3 nh\u1eadn v\u00e0 \u0111\u01b0\u1ee3c l\u01b0u trong h\u1ed9p th\u01b0.
\n– \u0110\u1ecdc n\u1ed9i dung c\u1ee7a t\u1eebng email.
\n– So\u1ea1n v\u00e0 g\u1eedi email cho m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi.
\n– Chuy\u1ec3n ti\u1ebfp email cho m\u1ed9t ng\u01b0\u1eddi kh\u00e1c.<\/p>\n
Th\u01b0 \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 giao ti\u1ebfp c\u00e1 nh\u00e2n, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m marketing online hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u00e1nh s\u00e1ng c\u1ee7a chi\u1ebfn d\u1ecbch email marketing (s\u1eed d\u1ee5ng email \u0111\u1ec3 l\u00e0m marketing) k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, th\u01b0 \u0111i\u1ec7n t\u1eed tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh marketing chuy\u00ean nghi\u1ec7p v\u1edbi chi ph\u00ed b\u1ea5t ng\u1edd nh\u1ea5t.<\/p>\n
<\/span>1. Th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec \u2013 \u01afu \u0111i\u1ec3m c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec ?<\/span><\/h3>\nTh\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 d\u1ecbch v\u1ee5 chuy\u1ec3n th\u01b0 d\u01b0\u1edbi d\u1ea1ng s\u1ed1 tr\u00ean m\u1ea1ng m\u00e1y t\u00ednh th\u00f4ng qua c\u00e1c h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed. \u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1edd v\u00e0o vi\u1ec7c gi\u00fap trao \u0111\u1ed5i th\u00f4ng tin nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. M\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m c\u1ee7a d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed bao g\u1ed3m:
\n– Th\u1eddi gian chuy\u1ec3n g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi, ngay l\u1eadp t\u1ee9c.
\n– M\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ed3ng th\u1eddi cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c.
\n– Qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 kh\u00f4ng c\u1ea7n ph\u1ea3i t\u1eadp h\u1ee3p v\u00e0 v\u1eadn chuy\u1ec3n t\u1eeb n\u01a1i n\u00e0y sang n\u01a1i kh\u00e1c nh\u01b0 trong tr\u01b0\u1eddng h\u1ee3p g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng do b\u01b0u \u0111i\u1ec7n ti\u1ebfn h\u00e0nh.<\/p>\n
<\/span>2. C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h3>\nQu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh th\u00f4ng qua c\u00e1c m\u00e1y ch\u1ee7 c\u00e0i \u0111\u1eb7t ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00ed th\u01b0 \u0111i\u1ec7n t\u1eed, hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 email server. \u0110\u00e2y \u0111\u01b0\u1ee3c coi nh\u01b0 “b\u01b0u \u0111i\u1ec7n” trong vi\u1ec7c v\u1eadn chuy\u1ec3n v\u00e0 l\u01b0u tr\u1eef th\u01b0. M\u1ed7i ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn s\u1eed d\u1ee5ng m\u00e1y t\u00ednh v\u00e0 ph\u1ea7n m\u1ec1m th\u00edch h\u1ee3p \u0111\u1ec3 so\u1ea1n, g\u1eedi v\u00e0 nh\u1eadn th\u01b0. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m c\u00e1c b\u01b0\u1edbc sau:
\n1. M\u1edf t\u00e0i kho\u1ea3n: Ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn c\u1ea7n c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u1ec3 c\u00f3 \u0111\u1ecba ch\u1ec9 g\u1eedi v\u00e0 nh\u1eadn th\u01b0.
\n2. \u0110\u0103ng k\u00fd v\u1edbi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5: Ng\u01b0\u1eddi d\u00f9ng c\u1ea7n \u0111\u0103ng k\u00fd v\u1edbi m\u1ed9t nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ec3 m\u1edf t\u00e0i kho\u1ea3n th\u01b0 \u0111i\u1ec7n t\u1eed.
\n3. Nh\u1eadn h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed: Sau khi \u0111\u0103ng k\u00fd, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c c\u1ea5p m\u1ed9t h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed tr\u00ean m\u00e1y ch\u1ee7, bao g\u1ed3m t\u00ean \u0111\u0103ng nh\u1eadp v\u00e0 m\u1eadt kh\u1ea9u \u0111\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0.
\n4. Truy c\u1eadp h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed: \u0110\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o trang web c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ho\u1eb7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m email \u0111\u1ec3 \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00ean \u0111\u0103ng nh\u1eadp v\u00e0 m\u1eadt kh\u1ea9u \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea5p.<\/p>\n
<\/span>3. Ch\u1ee9c n\u0103ng c\u1ee7a d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h3>\nD\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed cung c\u1ea5p nhi\u1ec1u ch\u1ee9c n\u0103ng h\u1eefu \u00edch m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, bao g\u1ed3m:
\n– M\u1edf v\u00e0 xem danh s\u00e1ch c\u00e1c th\u01b0 \u0111\u00e3 nh\u1eadn v\u00e0 \u0111\u01b0\u1ee3c l\u01b0u trong h\u1ed9p th\u01b0.
\n– M\u1edf v\u00e0 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a m\u1ed9t b\u1ee9c th\u01b0 c\u1ee5 th\u1ec3.
\n– So\u1ea1n th\u01b0 v\u00e0 g\u1eedi th\u01b0 cho m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi.
\n– Chuy\u1ec3n ti\u1ebfp th\u01b0 cho m\u1ed9t ng\u01b0\u1eddi kh\u00e1c.<\/p>\n
Ngo\u00e0i ra, \u1ee9ng d\u1ee5ng th\u01b0 \u0111i\u1ec7n t\u1eed c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m marketing online hi\u1ec7u qu\u1ea3. V\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng email marketing k\u1ebft h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 bi\u1ebfn th\u01b0 \u0111i\u1ec7n t\u1eed th\u00e0nh m\u1ed9t k\u00eanh marketing chuy\u00ean nghi\u1ec7p v\u1edbi chi ph\u00ed b\u1ea5t ng\u1edd nh\u1ea5t.<\/p>\n
<\/span>Th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec \u2013 \u01afu \u0111i\u1ec3m c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/span><\/h3>\nTh\u01b0 \u0111i\u1ec7n t\u1eed, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 email, l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 chuy\u1ec3n th\u01b0 d\u01b0\u1edbi d\u1ea1ng s\u1ed1 tr\u00ean m\u1ea1ng m\u00e1y t\u00ednh. V\u1edbi s\u1ef1 ra \u0111\u1eddi v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng m\u00e1y t\u00ednh, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet, th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 g\u1eedi v\u00e0 nh\u1eadn th\u01b0 r\u1ea5t ph\u1ed5 bi\u1ebfn. So v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng, \u01b0u \u0111i\u1ec3m c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 th\u1eddi gian chuy\u1ec3n g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi. M\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ed3ng th\u1eddi cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c th\u00f4ng qua email.<\/p>\n
Qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng y\u00eau c\u1ea7u nhi\u1ec1u b\u01b0\u1edbc kh\u00e1c nhau nh\u01b0 vi\u1ebft v\u00e0 b\u1ecf v\u00e0o th\u00f9ng th\u01b0, t\u1eadp h\u1ee3p v\u00e0 v\u1eadn chuy\u1ec3n qua h\u1ec7 th\u1ed1ng b\u01b0u \u0111i\u1ec7n. Trong khi \u0111\u00f3, qu\u00e1 tr\u00ecnh g\u1eedi email ch\u1ec9 c\u1ea7n s\u1eed d\u1ee5ng m\u00e1y t\u00ednh k\u1ebft n\u1ed1i internet v\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 \u0111\u1ec3 so\u1ea1n, g\u1eedi v\u00e0 nh\u1eadn email. V\u1edbi vi\u1ec7c m\u1edf t\u00e0i kho\u1ea3n email t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5, ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c c\u1ea5p m\u1ed9t h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed tr\u00ean m\u00e1y ch\u1ee7 email \u0111\u1ec3 truy c\u1eadp v\u00e0 s\u1eed d\u1ee5ng.<\/p>\n
<\/span>M\u1edf t\u00e0i kho\u1ea3n, g\u1eedi v\u00e0 nh\u1eadn th\u01b0 \u0111i\u1ec7n t\u1eed<\/span><\/h3>\n\u0110\u1ec3 th\u1ef1c hi\u1ec7n qu\u00e1 tr\u00ecnh g\u1eedi v\u00e0 nh\u1eadn email, ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t t\u00e0i kho\u1ea3n email. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 m\u1edf t\u00e0i kho\u1ea3n email b\u1eb1ng c\u00e1ch \u0111\u0103ng k\u00fd v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email. Sau khi m\u1edf t\u00e0i kho\u1ea3n, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c c\u1ea5p m\u1ed9t h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed tr\u00ean m\u00e1y ch\u1ee7 email, v\u00e0 c\u00f3 \u0111\u1ecba ch\u1ec9 email theo \u0111\u1ecbnh d\u1ea1ng “@“.<\/p>\n\u0110\u1ec3 truy c\u1eadp v\u00e0o h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o trang web c\u1ee7a nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email v\u00e0 \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00ean \u0111\u0103ng nh\u1eadp v\u00e0 m\u1eadt kh\u1ea9u \u0111\u01b0\u1ee3c cung c\u1ea5p. D\u1ecbch v\u1ee5 email cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng m\u1edf v\u00e0 xem danh s\u00e1ch c\u00e1c email \u0111\u00e3 nh\u1eadn, \u0111\u1ecdc n\u1ed9i dung c\u00e1c email, so\u1ea1n v\u00e0 g\u1eedi email cho m\u1ed9t ho\u1eb7c nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c, chuy\u1ec3n ti\u1ebfp email cho ng\u01b0\u1eddi kh\u00e1c. Ngo\u00e0i ra, \u1ee9ng d\u1ee5ng th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m marketing online hi\u1ec7u qu\u1ea3.<\/p>\n
V\u1edbi email, vi\u1ec7c g\u1eedi v\u00e0 nh\u1eadn th\u00f4ng tin tr\u1edf n\u00ean nhanh ch\u00f3ng v\u00e0 ti\u1ec7n l\u1ee3i h\u01a1n bao gi\u1edd h\u1ebft. C\u00f4ng ngh\u1ec7 th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u00e3 mang l\u1ea1i s\u1ef1 ti\u1ebfn b\u1ed9 \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c trao \u0111\u1ed5i th\u00f4ng tin v\u00e0 giao ti\u1ebfp tr\u00ean m\u1ea1ng m\u00e1y t\u00ednh. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 li\u00ean l\u1ea1c v\u1edbi nhau m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n
<\/span>Th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec – \u01afu \u0111i\u1ec3m c\u1ee7a th\u01b0 \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/span><\/h2>\nTh\u01b0 \u0111i\u1ec7n t\u1eed, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 email, l\u00e0 d\u1ecbch v\u1ee5 chuy\u1ec3n th\u01b0 d\u01b0\u1edbi d\u1ea1ng s\u1ed1 tr\u00ean m\u1ea1ng m\u00e1y t\u00ednh th\u00f4ng qua c\u00e1c h\u1ed9p th\u01b0 \u0111i\u1ec7n t\u1eed. V\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u1ea1ng m\u00e1y t\u00ednh v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet, th\u01b0 \u0111i\u1ec7n t\u1eed \u0111\u00e3 gi\u00fap cho vi\u1ec7c trao \u0111\u1ed5i th\u00f4ng tin tr\u1edf n\u00ean nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n
C\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 th\u01b0 \u0111i\u1ec7n t\u1eed. Th\u1eddi gian chuy\u1ec3n th\u01b0 g\u1ea7n nh\u01b0 t\u1ee9c th\u1eddi, ng\u01b0\u1eddi g\u1eedi c\u00f3 th\u1ec3 g\u1eedi c\u00f9ng l\u00fac cho nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c nhau. So v\u1edbi qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng qua b\u01b0u \u0111i\u1ec7n, qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed di\u1ec5n ra nhanh ch\u00f3ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n
<\/span>C\u00e1c b\u01b0\u1edbc g\u1eedi th\u01b0 truy\u1ec1n th\u1ed1ng:<\/span><\/h3>\n\n- Ng\u01b0\u1eddi b\u1ecf th\u01b0 \u0111\u00e3 c\u00f3 \u0111\u1ecba ch\u1ec9 ch\u00ednh x\u00e1c c\u1ee7a ng\u01b0\u1eddi nh\u1eadn v\u00e0o th\u00f9ng th\u01b0.<\/li>\n
- Nh\u00e2n vi\u00ean b\u01b0u \u0111i\u1ec7n t\u1ea1i H\u00e0 N\u1ed9i t\u1eadp h\u1ee3p m\u1ecdi th\u1ee9 c\u1ea7n thi\u1ebft v\u00e0 chuy\u1ec3n \u0111\u1ebfn th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh.<\/li>\n
- Th\u01b0 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn tay ng\u01b0\u1eddi nh\u1eadn t\u1ea1i th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh.<\/li>\n<\/ol>\n
Trong khi \u0111\u00f3, qu\u00e1 tr\u00ecnh g\u1eedi th\u01b0 \u0111i\u1ec7n t\u1eed di\u1ec5n ra th\u00f4ng qua c\u00e1c m\u00e1y ch\u1ee7 \u0111i\u1ec7n t\u1eed hay c\u00f2n g\u1ecdi l\u00e0 email server. C\u1ea3 ng\u01b0\u1eddi g\u1eedi v\u00e0 ng\u01b0\u1eddi nh\u1eadn th\u01b0 s\u1eed d\u1ee5ng m\u00e1y t\u00ednh v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m th\u00edch h\u1ee3p \u0111\u1ec3 so\u1ea1n, g\u1eedi v\u00e0 nh\u1eadn th\u01b0.<\/p>\n
<\/span>M\u1edf t\u00e0i kho\u1ea3n, g\u1eedi v\u00e0 nh\u1eadn th\u01b0 \u0111i\u1ec7n t\u1eed