{"id":28030,"date":"2023-09-11T10:50:28","date_gmt":"2023-09-11T03:50:28","guid":{"rendered":"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi"},"modified":"2023-09-11T10:50:28","modified_gmt":"2023-09-11T03:50:28","slug":"kick-off-la-gi","status":"publish","type":"post","link":"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi","title":{"rendered":"T\u1ea1o m\u1ed9t cu\u1ed9c h\u1ecdp kh\u1edfi \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u00e2ng cao tinh th\u1ea7n cho nh\u00e2n vi\u00ean: C\u00e1c y\u1ebfu t\u1ed1 v\u00e0 b\u01b0\u1edbc t\u1ed5 ch\u1ee9c kick off\n\nKick off l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 t\u1ed5 ch\u1ee9c Kick Off Meeting hi\u1ec7u qu\u1ea3?\n\nKick off trong kinh doanh l\u00e0 vi\u1ec7c kh\u1edfi \u0111\u1ed9ng m\u1ed9t d\u1ef1 \u00e1n ho"},"content":{"rendered":"<p>&#8220;Kick off l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u v\u1ec1 \u00fd ngh\u0129a v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u1ee7a thu\u1eadt ng\u1eef n\u00e0y trong b\u00f3ng \u0111\u00e1 v\u00e0 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c. \u0110\u1ecdc ngay \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kick off v\u00e0 c\u00e1ch n\u00f3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c tr\u1eadn \u0111\u1ea5u th\u1ec3 thao.&#8221;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6ad0cbbdf25a2\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6ad0cbbdf25a2\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#1_Kick_Off_la_gi\" title=\"1. Kick Off l\u00e0 g\u00ec?\">1. Kick Off l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#Tai_sao_Kick_Off_quan_trong\" title=\"T\u1ea1i sao Kick Off quan tr\u1ecdng?\">T\u1ea1i sao Kick Off quan tr\u1ecdng?<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#Cach_to_chuc_buoi_hop_Kick_Off_hieu_qua\" title=\"C\u00e1ch t\u1ed5 ch\u1ee9c bu\u1ed5i h\u1ecdp Kick Off hi\u1ec7u qu\u1ea3?\">C\u00e1ch t\u1ed5 ch\u1ee9c bu\u1ed5i h\u1ecdp Kick Off hi\u1ec7u qu\u1ea3?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#2_Lam_sao_de_to_chuc_Kick_Off_Meeting_hieu_qua\" title=\"2. L\u00e0m sao \u0111\u1ec3 t\u1ed5 ch\u1ee9c Kick Off Meeting hi\u1ec7u qu\u1ea3?\">2. L\u00e0m sao \u0111\u1ec3 t\u1ed5 ch\u1ee9c Kick Off Meeting hi\u1ec7u qu\u1ea3?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#21_Chuan_bi_truoc_buoi_hop\" title=\"2.1 Chu\u1ea9n b\u1ecb tr\u01b0\u1edbc bu\u1ed5i h\u1ecdp\">2.1 Chu\u1ea9n b\u1ecb tr\u01b0\u1edbc bu\u1ed5i h\u1ecdp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#22_Tao_khong_khi_thoai_mai_va_tich_cuc\" title=\"2.2 T\u1ea1o kh\u00f4ng kh\u00ed tho\u1ea3i m\u00e1i v\u00e0 t\u00edch c\u1ef1c\">2.2 T\u1ea1o kh\u00f4ng kh\u00ed tho\u1ea3i m\u00e1i v\u00e0 t\u00edch c\u1ef1c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#3_Nhung_dieu_can_luu_y_khi_to_chuc_kick_off_la_gi\" title=\"3. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd khi t\u1ed5 ch\u1ee9c kick off l\u00e0 g\u00ec?\">3. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd khi t\u1ed5 ch\u1ee9c kick off l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#31_Xac_dinh_ro_muc_tieu\" title=\"3.1 X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau\">3.1 X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#32_Len_ke_hoach_chi_tiet\" title=\"3.2 L\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft\">3.2 L\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#4_Cac_buoc_tao_buoi_Kick_off_meeting_thanh_cong\" title=\"4. C\u00e1c b\u01b0\u1edbc t\u1ea1o bu\u1ed5i Kick off meeting th\u00e0nh c\u00f4ng\">4. C\u00e1c b\u01b0\u1edbc t\u1ea1o bu\u1ed5i Kick off meeting th\u00e0nh c\u00f4ng<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#41_Xac_dinh_muc_tieu\" title=\"4.1 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau\">4.1 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#42_Chuan_bi_ky_luong\" title=\"4.2 Chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng\">4.2 Chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#5_Bi_quyet_kinh_doanh_nha_nghi_sieu_loi_nhuan\" title=\"5. B\u00ed quy\u1ebft kinh doanh nh\u00e0 ngh\u1ec9 si\u00eau l\u1ee3i nhu\u1eadn\">5. B\u00ed quy\u1ebft kinh doanh nh\u00e0 ngh\u1ec9 si\u00eau l\u1ee3i nhu\u1eadn<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#51_Dau_tu_vao_trang_thiet_bi_va_tien_nghi\" title=\"5.1 \u0110\u1ea7u t\u01b0 v\u00e0o trang thi\u1ebft b\u1ecb v\u00e0 ti\u1ec7n nghi\">5.1 \u0110\u1ea7u t\u01b0 v\u00e0o trang thi\u1ebft b\u1ecb v\u00e0 ti\u1ec7n nghi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#52_Xay_dung_moi_quan_he_tot_voi_khach_hang\" title=\"5.2 X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng\">5.2 X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#6_Du_bao_gia_cafe_nua_cuoi_nam_2023_-_Thach_thuc_hay_co_hoi_chuyen_minh_cua_nhung_mo_hinh_kinh_doanh_cafe\" title=\"6. D\u1ef1 b\u00e1o gi\u00e1 cafe n\u1eeda cu\u1ed1i n\u0103m 2023 &#8211; Th\u00e1ch th\u1ee9c hay c\u01a1 h\u1ed9i chuy\u1ec3n m\u00ecnh c\u1ee7a nh\u1eefng m\u00f4 h\u00ecnh kinh doanh cafe\">6. D\u1ef1 b\u00e1o gi\u00e1 cafe n\u1eeda cu\u1ed1i n\u0103m 2023 &#8211; Th\u00e1ch th\u1ee9c hay c\u01a1 h\u1ed9i chuy\u1ec3n m\u00ecnh c\u1ee7a nh\u1eefng m\u00f4 h\u00ecnh kinh doanh cafe<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#61_Tang_gia_nguyen_lieu\" title=\"6.1 T\u0103ng gi\u00e1 nguy\u00ean li\u1ec7u\">6.1 T\u0103ng gi\u00e1 nguy\u00ean li\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#62_Tan_dung_cong_nghe\" title=\"6.2 T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7\">6.2 T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#7_Nhung_quan_cafe_bao_cap_noi_tieng_tai_Ha_Noi\" title=\"7. Nh\u1eefng qu\u00e1n cafe bao c\u1ea5p n\u1ed5i ti\u1ebfng t\u1ea1i H\u00e0 N\u1ed9i\">7. Nh\u1eefng qu\u00e1n cafe bao c\u1ea5p n\u1ed5i ti\u1ebfng t\u1ea1i H\u00e0 N\u1ed9i<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#71_Giang_Cafe\" title=\"7.1 Gi\u1ea3ng Cafe\">7.1 Gi\u1ea3ng Cafe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#72_Trill_Rooftop_Cafe\" title=\"7.2 Trill Rooftop Cafe\">7.2 Trill Rooftop Cafe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#8_Cac_loai_hinh_khach_san_pho_bien_hien_nay\" title=\"8. C\u00e1c lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\">8. C\u00e1c lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#81_Khach_san_boutique\" title=\"8.1 Kh\u00e1ch s\u1ea1n boutique\">8.1 Kh\u00e1ch s\u1ea1n boutique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#82_Khach_san_resort\" title=\"8.2 Kh\u00e1ch s\u1ea1n resort\">8.2 Kh\u00e1ch s\u1ea1n resort<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#9_10_sieu_thi_sua_uy_tin_va_chat_luong_nhat\" title=\"9. 10 si\u00eau th\u1ecb s\u1eefa uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t\">9. 10 si\u00eau th\u1ecb s\u1eefa uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#91_VinMart\" title=\"9.1 VinMart+\">9.1 VinMart+<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#92_Coopmart\" title=\"9.2 Co.opmart\">9.2 Co.opmart<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#10_USP_la_gi_5_dieu_can_nho_de_tim_ra_USP_cho_thuong_hieu_cua_ban\" title=\"10. USP l\u00e0 g\u00ec? 5 \u0111i\u1ec1u c\u1ea7n nh\u1edb \u0111\u1ec3 t\u00ecm ra USP cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n\">10. USP l\u00e0 g\u00ec? 5 \u0111i\u1ec1u c\u1ea7n nh\u1edb \u0111\u1ec3 t\u00ecm ra USP cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#101_USP_la_gi\" title=\"10.1 USP l\u00e0 g\u00ec?\">10.1 USP l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#102_Xac_dinh_diem_manh_cua_san_pham_hoac_dich_vu\" title=\"10.2 X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5\">10.2 X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#11_Top_8_loai_may_ep_nuoc_mia_mang_lai_hieu_qua_kinh_te_lon\" title=\"11. Top 8 lo\u1ea1i m\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh t\u1ebf l\u1edbn\">11. Top 8 lo\u1ea1i m\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh t\u1ebf l\u1edbn<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#111_May_ep_nuoc_mia_cong_nghiep\" title=\"11.1 M\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda c\u00f4ng nghi\u1ec7p\">11.1 M\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda c\u00f4ng nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#112_May_ep_nuoc_mia_mini\" title=\"11.2 M\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda mini\">11.2 M\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda mini<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#12_Kinh_nghiem_mo_quan_nuoc_mia_doanh_thu_khung_dip_he\" title=\"12. Kinh nghi\u1ec7m m\u1edf qu\u00e1n n\u01b0\u1edbc m\u00eda doanh thu kh\u1ee7ng d\u1ecbp h\u00e8\">12. Kinh nghi\u1ec7m m\u1edf qu\u00e1n n\u01b0\u1edbc m\u00eda doanh thu kh\u1ee7ng d\u1ecbp h\u00e8<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#121_Chat_luong_nguyen_lieu\" title=\"12.1 Ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u\">12.1 Ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#122_Quang_cao_va_marketing\" title=\"12.2 Qu\u1ea3ng c\u00e1o v\u00e0 marketing\">12.2 Qu\u1ea3ng c\u00e1o v\u00e0 marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#13_POSM_la_gi_Giai_phap_Marketing_va_tang_doanh_so_hieu_qua_voi_POSM\" title=\"13. POSM l\u00e0 g\u00ec? Gi\u1ea3i ph\u00e1p Marketing v\u00e0 t\u0103ng doanh s\u1ed1 hi\u1ec7u qu\u1ea3 v\u1edbi POSM\">13. POSM l\u00e0 g\u00ec? Gi\u1ea3i ph\u00e1p Marketing v\u00e0 t\u0103ng doanh s\u1ed1 hi\u1ec7u qu\u1ea3 v\u1edbi POSM<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#131_POSM_la_gi\" title=\"13.1 POSM l\u00e0 g\u00ec?\">13.1 POSM l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/kick-off-la-gi\/#132_Tang_su_nhan_biet_thuong_hieu\" title=\"13.2 T\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u\">13.2 T\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Kick_Off_la_gi\"><\/span>1. Kick Off l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kick Off l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n. \u0110\u00e2y l\u00e0 m\u1ed9t bu\u1ed5i h\u1ecdp ban \u0111\u1ea7u \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng v\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n, c\u00f4ng vi\u1ec7c ho\u1eb7c s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3. Bu\u1ed5i h\u1ecdp Kick Off th\u01b0\u1eddng di\u1ec5n ra \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n, khi t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean li\u00ean quan \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec7u t\u1eadp v\u00e0 c\u00f3 m\u1eb7t.<\/p>\n<p>M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a bu\u1ed5i h\u1ecdp Kick Off l\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin v\u1ec1 d\u1ef1 \u00e1n, x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau, k\u1ebf ho\u1ea1ch v\u00e0 vai tr\u00f2 c\u1ee7a t\u1eebng th\u00e0nh vi\u00ean trong d\u1ef1 \u00e1n. Ngo\u00e0i ra, Kick Off c\u0169ng gi\u00fap t\u1ea1o ra s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u00e0 tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i trong nh\u00f3m l\u00e0m vi\u1ec7c.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tai_sao_Kick_Off_quan_trong\"><\/span>T\u1ea1i sao Kick Off quan tr\u1ecdng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bu\u1ed5i h\u1ecdp Kick Off c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c kh\u1edfi \u0111\u1ed9ng v\u00e0 chu\u1ea9n b\u1ecb cho m\u1ed9t d\u1ef1 \u00e1n ho\u1eb7c c\u00f4ng vi\u1ec7c m\u1edbi. N\u00f3 gi\u00fap:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a d\u1ef1 \u00e1n<\/li>\n<li>Ph\u00e2n c\u00f4ng v\u00e0 x\u00e1c \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a t\u1eebng th\u00e0nh vi\u00ean trong nh\u00f3m<\/li>\n<li>T\u1ea1o s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u00e0 tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i trong nh\u00f3m l\u00e0m vi\u1ec7c<\/li>\n<li>Gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c y\u00eau c\u1ea7u, r\u1ee7i ro v\u00e0 gi\u1ea3i ph\u00e1p cho d\u1ef1 \u00e1n<\/li>\n<li>B\u1eaft \u0111\u1ea7u d\u1ef1 \u00e1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n th\u00e0nh c\u00f4ng<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Cach_to_chuc_buoi_hop_Kick_Off_hieu_qua\"><\/span>C\u00e1ch t\u1ed5 ch\u1ee9c bu\u1ed5i h\u1ecdp Kick Off hi\u1ec7u qu\u1ea3?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u0110\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i h\u1ecdp Kick Off hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<ol>\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch cho bu\u1ed5i h\u1ecdp Kick Off<\/li>\n<li>L\u00ean danh s\u00e1ch c\u00e1c th\u00e0nh vi\u00ean tham gia bu\u1ed5i h\u1ecdp v\u00e0 g\u1eedi l\u1eddi m\u1eddi cho h\u1ecd<\/li>\n<li>Chu\u1ea9n b\u1ecb n\u1ed9i dung v\u00e0 th\u00f4ng tin c\u1ea7n truy\u1ec1n \u0111\u1ea1t trong bu\u1ed5i h\u1ecdp<\/li>\n<li>T\u1ea1o ra kh\u00f4ng gian tho\u1ea3i m\u00e1i v\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed5 ch\u1ee9c bu\u1ed5i h\u1ecdp (offline ho\u1eb7c online)<\/li>\n<li>B\u1eaft \u0111\u1ea7u bu\u1ed5i h\u1ecdp b\u1eb1ng vi\u1ec7c gi\u1edbi thi\u1ec7u v\u1ec1 d\u1ef1 \u00e1n, m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch<\/li>\n<li>Ph\u00e2n c\u00f4ng v\u00e0 x\u00e1c \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a t\u1eebng th\u00e0nh vi\u00ean trong d\u1ef1 \u00e1n<\/li>\n<li>T\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c th\u00e0nh vi\u00ean th\u1ea3o lu\u1eadn, \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn<\/li>\n<li>K\u1ebft th\u00fac bu\u1ed5i h\u1ecdp b\u1eb1ng vi\u1ec7c t\u1ed5ng k\u1ebft n\u1ed9i dung \u0111\u00e3 truy\u1ec1n \u0111\u1ea1t v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"2_Lam_sao_de_to_chuc_Kick_Off_Meeting_hieu_qua\"><\/span>2. L\u00e0m sao \u0111\u1ec3 t\u1ed5 ch\u1ee9c Kick Off Meeting hi\u1ec7u qu\u1ea3?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"21_Chuan_bi_truoc_buoi_hop\"><\/span>2.1 Chu\u1ea9n b\u1ecb tr\u01b0\u1edbc bu\u1ed5i h\u1ecdp<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i Kick Off Meeting hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc bu\u1ed5i h\u1ecdp. \u0110\u1ea7u ti\u00ean, x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a bu\u1ed5i h\u1ecdp v\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng c\u1ea7n truy\u1ec1n t\u1ea3i cho nh\u00f3m. Ti\u1ebfp theo, l\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u1ec1 n\u1ed9i dung v\u00e0 th\u1eddi gian c\u1ee7a bu\u1ed5i h\u1ecdp.<\/p>\n<p>B\u1ea1n c\u0169ng n\u00ean chu\u1ea9n b\u1ecb s\u1eb5n t\u00e0i li\u1ec7u v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft nh\u01b0 slide tr\u00ecnh chi\u1ebfu, b\u1ea3ng tr\u1eafng, m\u00e1y chi\u1ebfu \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi th\u1ee9 s\u1ebd di\u1ec5n ra su\u00f4n s\u1ebb trong su\u1ed1t bu\u1ed5i h\u1ecdp.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Tao_khong_khi_thoai_mai_va_tich_cuc\"><\/span>2.2 T\u1ea1o kh\u00f4ng kh\u00ed tho\u1ea3i m\u00e1i v\u00e0 t\u00edch c\u1ef1c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ed5 ch\u1ee9c Kick Off Meeting hi\u1ec7u qu\u1ea3 l\u00e0 t\u1ea1o ra m\u1ed9t kh\u00f4ng kh\u00ed tho\u1ea3i m\u00e1i v\u00e0 t\u00edch c\u1ef1c trong bu\u1ed5i h\u1ecdp. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ch\u00e0o \u0111\u00f3n c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m m\u1ed9t c\u00e1ch nhi\u1ec7t t\u00ecnh v\u00e0 th\u00e2n thi\u1ec7n.<\/p>\n<p>Ngo\u00e0i ra, h\u00e3y t\u1ea1o c\u01a1 h\u1ed9i cho m\u1ecdi ng\u01b0\u1eddi th\u1ec3 hi\u1ec7n \u00fd ki\u1ebfn v\u00e0 \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd. \u0110\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng ai b\u1ecb \u00e1p \u0111\u1eb7t \u00fd ki\u1ebfn v\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 t\u00f4n tr\u1ecdng \u00fd ki\u1ebfn c\u1ee7a nhau.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Nhung_dieu_can_luu_y_khi_to_chuc_kick_off_la_gi\"><\/span>3. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd khi t\u1ed5 ch\u1ee9c kick off l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_Xac_dinh_ro_muc_tieu\"><\/span>3.1 X\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng khi t\u1ed5 ch\u1ee9c Kick Off Meeting l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a bu\u1ed5i h\u1ecdp. B\u1ea1n c\u1ea7n bi\u1ebft r\u00f5 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb bu\u1ed5i h\u1ecdp n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb n\u1ed9i dung v\u00e0 k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p.<\/p>\n<p>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o nh\u1eefng th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng v\u00e0 truy\u1ec1n t\u1ea3i ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 cho c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_Len_ke_hoach_chi_tiet\"><\/span>3.2 L\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 t\u1ed5 ch\u1ee9c Kick Off Meeting th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u1ec1 n\u1ed9i dung v\u00e0 th\u1eddi gian c\u1ee7a bu\u1ed5i h\u1ecdp. H\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 th\u1ee9 t\u1ef1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, th\u1eddi gian d\u00e0nh cho m\u1ed7i ph\u1ea7n v\u00e0 nh\u1eefng ng\u01b0\u1eddi tham gia c\u1ea7n c\u00f3 vai tr\u00f2 g\u00ec trong bu\u1ed5i h\u1ecdp.<\/p>\n<p>\u0110\u1ea3m b\u1ea3o r\u1eb1ng k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n linh ho\u1ea1t \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c t\u00ecnh hu\u1ed1ng b\u1ea5t ng\u1edd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Cac_buoc_tao_buoi_Kick_off_meeting_thanh_cong\"><\/span>4. C\u00e1c b\u01b0\u1edbc t\u1ea1o bu\u1ed5i Kick off meeting th\u00e0nh c\u00f4ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"41_Xac_dinh_muc_tieu\"><\/span>4.1 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 t\u1ea1o bu\u1ed5i Kick off meeting th\u00e0nh c\u00f4ng l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a bu\u1ed5i h\u1ecdp. B\u1ea1n c\u1ea7n bi\u1ebft r\u00f5 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb bu\u1ed5i h\u1ecdp n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb n\u1ed9i dung v\u00e0 k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p.<\/p>\n<p>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o nh\u1eefng th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng v\u00e0 truy\u1ec1n t\u1ea3i ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 cho c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"42_Chuan_bi_ky_luong\"><\/span>4.2 Chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ed5 ch\u1ee9c Kick Off Meeting th\u00e0nh c\u00f4ng l\u00e0 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc bu\u1ed5i h\u1ecdp. H\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 n\u1ed9i dung v\u00e0 th\u1eddi gian c\u1ee7a bu\u1ed5i h\u1ecdp, l\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 ng\u01b0\u1eddi tham gia.<\/p>\n<p>\u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb s\u1eb5n t\u00e0i li\u1ec7u v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft nh\u01b0 slide tr\u00ecnh chi\u1ebfu, b\u1ea3ng tr\u1eafng, m\u00e1y chi\u1ebfu \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o bu\u1ed5i h\u1ecdp di\u1ec5n ra su\u00f4n s\u1ebb.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Bi_quyet_kinh_doanh_nha_nghi_sieu_loi_nhuan\"><\/span>5. B\u00ed quy\u1ebft kinh doanh nh\u00e0 ngh\u1ec9 si\u00eau l\u1ee3i nhu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"51_Dau_tu_vao_trang_thiet_bi_va_tien_nghi\"><\/span>5.1 \u0110\u1ea7u t\u01b0 v\u00e0o trang thi\u1ebft b\u1ecb v\u00e0 ti\u1ec7n nghi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft kinh doanh nh\u00e0 ngh\u1ec9 si\u00eau l\u1ee3i nhu\u1eadn l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o trang thi\u1ebft b\u1ecb v\u00e0 ti\u1ec7n nghi hi\u1ec7n \u0111\u1ea1i. Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng y\u00eau c\u1ea7u cao v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 ti\u1ec7n \u00edch khi l\u1ef1a ch\u1ecdn n\u01a1i \u0111\u1ec3 \u1edf.<\/p>\n<p>H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e0 ngh\u1ec9 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u1ec7n \u00edch nh\u01b0 wifi, \u0111i\u1ec1u h\u00f2a kh\u00f4ng kh\u00ed, ph\u00f2ng t\u1eafm ri\u00eang, minibar&#8230; \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb gia t\u0103ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"52_Xay_dung_moi_quan_he_tot_voi_khach_hang\"><\/span>5.2 X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 kinh doanh nh\u00e0 ngh\u1ec9 si\u00eau l\u1ee3i nhu\u1eadn l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n lu\u00f4n \u0111\u00e1p \u1ee9ng \u0111\u00fang v\u00e0 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ngo\u00e0i ra, h\u00e3y th\u01b0\u1eddng xuy\u00ean li\u00ean h\u1ec7 v\u00e0 theo d\u00f5i \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Du_bao_gia_cafe_nua_cuoi_nam_2023_-_Thach_thuc_hay_co_hoi_chuyen_minh_cua_nhung_mo_hinh_kinh_doanh_cafe\"><\/span>6. D\u1ef1 b\u00e1o gi\u00e1 cafe n\u1eeda cu\u1ed1i n\u0103m 2023 &#8211; Th\u00e1ch th\u1ee9c hay c\u01a1 h\u1ed9i chuy\u1ec3n m\u00ecnh c\u1ee7a nh\u1eefng m\u00f4 h\u00ecnh kinh doanh cafe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"61_Tang_gia_nguyen_lieu\"><\/span>6.1 T\u0103ng gi\u00e1 nguy\u00ean li\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c ch\u00ednh khi d\u1ef1 b\u00e1o gi\u00e1 cafe n\u1eeda cu\u1ed1i n\u0103m 2023 l\u00e0 t\u0103ng gi\u00e1 nguy\u00ean li\u1ec7u. Gi\u00e1 caf\u00e9 tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i do nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 \u0111i\u1ec1u ki\u1ec7n th\u1eddi ti\u1ebft, s\u1ea3n l\u01b0\u1ee3ng v\u00e0 xu\u1ea5t kh\u1ea9u c\u1ee7a c\u00e1c qu\u1ed1c gia s\u1ea3n xu\u1ea5t cafe.<\/p>\n<p>\u0110\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi t\u00ecnh hu\u1ed1ng n\u00e0y, c\u00e1c m\u00f4 h\u00ecnh kinh doanh cafe c\u1ea7n xem x\u00e9t vi\u1ec7c t\u0103ng gi\u00e1 b\u00e1n h\u00e0ng ho\u1eb7c t\u00ecm ki\u1ebfm ngu\u1ed3n cung \u1ee9ng caf\u00e9 t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a bi\u1ebfn \u0111\u1ed5i gi\u00e1.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"62_Tan_dung_cong_nghe\"><\/span>6.2 T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t c\u01a1 h\u1ed9i chuy\u1ec3n m\u00ecnh cho c\u00e1c m\u00f4 h\u00ecnh kinh doanh cafe trong d\u1ef1 b\u00e1o gi\u00e1 cafe n\u1eeda cu\u1ed1i n\u0103m 2023 l\u00e0 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7. C\u00e1c quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng v\u00e0 ti\u1ec7n \u00edch c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed, t\u1eeb vi\u1ec7c \u0111\u1eb7t h\u00e0ng, qu\u1ea3n l\u00fd kho h\u00e0ng \u0111\u1ebfn thanh to\u00e1n v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n<p>H\u00e3y xem x\u00e9t \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 nh\u01b0 h\u1ec7 th\u1ed1ng POS (Point of Sale), \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ec3 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a qu\u00e1n cafe.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Nhung_quan_cafe_bao_cap_noi_tieng_tai_Ha_Noi\"><\/span>7. Nh\u1eefng qu\u00e1n cafe bao c\u1ea5p n\u1ed5i ti\u1ebfng t\u1ea1i H\u00e0 N\u1ed9i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"71_Giang_Cafe\"><\/span>7.1 Gi\u1ea3ng Cafe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>V\u1ecb tr\u00ed:<\/strong> S\u1ed1 39 Nguy\u1ec5n H\u1eefu Hu\u00e2n, Ho\u00e0n Ki\u1ebfm, H\u00e0 N\u1ed9i<\/li>\n<li><strong>\u0110\u1eb7c \u0111i\u1ec3m:<\/strong> Qu\u00e1n cafe \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo phong c\u00e1ch c\u1ed5 \u0111i\u1ec3n v\u1edbi kh\u00f4ng gian r\u1ed9ng r\u00e3i v\u00e0 tho\u00e1ng \u0111\u00e3ng. Gi\u1ea3ng Cafe n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c lo\u1ea1i c\u00e0 ph\u00ea \u0111\u1eb7c bi\u1ec7t v\u00e0 kh\u00f4ng gian y\u00ean t\u0129nh, th\u00edch h\u1ee3p cho vi\u1ec7c l\u00e0m vi\u1ec7c ho\u1eb7c th\u01b0 gi\u00e3n.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"72_Trill_Rooftop_Cafe\"><\/span>7.2 Trill Rooftop Cafe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>V\u1ecb tr\u00ed:<\/strong> T\u1ea7ng 26, t\u00f2a nh\u00e0 Trillium, 458 Minh Khai, Hai B\u00e0 Tr\u01b0ng, H\u00e0 N\u1ed9i<\/li>\n<li><strong>\u0110\u1eb7c \u0111i\u1ec3m:<\/strong> Qu\u00e1n cafe n\u1eb1m tr\u00ean t\u1ea7ng cao c\u1ee7a m\u1ed9t t\u00f2a nh\u00e0 chung c\u01b0, mang \u0111\u1ebfn khung c\u1ea3nh \u0111\u1eb9p v\u00e0 view th\u00e0nh ph\u1ed1. Trill Rooftop Cafe c\u00f3 kh\u00f4ng gian sang tr\u1ecdng v\u00e0 menu \u0111a d\u1ea1ng v\u1edbi c\u00e1c lo\u1ea1i th\u1ee9c u\u1ed1ng t\u1eeb cafe \u0111\u1ebfn cocktail.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"8_Cac_loai_hinh_khach_san_pho_bien_hien_nay\"><\/span>8. C\u00e1c lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"81_Khach_san_boutique\"><\/span>8.1 Kh\u00e1ch s\u1ea1n boutique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kh\u00e1ch s\u1ea1n boutique l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n nh\u1ecf quy m\u00f4 v\u1edbi thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o v\u00e0 d\u1ecbch v\u1ee5 t\u1eadn h\u01b0\u1edfng cao c\u1ea5p. Nh\u1eefng kh\u00e1ch s\u1ea1n boutique th\u01b0\u1eddng c\u00f3 kh\u00f4ng gian ri\u00eang bi\u1ec7t v\u00e0 mang \u0111\u1eadm phong c\u00e1ch c\u00e1 nh\u00e2n, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"82_Khach_san_resort\"><\/span>8.2 Kh\u00e1ch s\u1ea1n resort<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kh\u00e1ch s\u1ea1n resort l\u00e0 lo\u1ea1i h\u00ecnh kh\u00e1ch s\u1ea1n n\u1eb1m \u1edf v\u1ecb tr\u00ed thu\u1eadn l\u1ee3i g\u1ea7n bi\u1ec3n ho\u1eb7c khu v\u1ef1c du l\u1ecbch n\u1ed5i ti\u1ebfng. Nh\u1eefng kh\u00e1ch s\u1ea1n resort th\u01b0\u1eddng c\u00f3 c\u00e1c ti\u1ec7n \u00edch v\u00e0 d\u1ecbch v\u1ee5 gi\u1ea3i tr\u00ed nh\u01b0 b\u1ec3 b\u01a1i, spa, nh\u00e0 h\u00e0ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i tr\u1eddi \u0111\u1ec3 thu h\u00fat du kh\u00e1ch.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_10_sieu_thi_sua_uy_tin_va_chat_luong_nhat\"><\/span>9. 10 si\u00eau th\u1ecb s\u1eefa uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"91_VinMart\"><\/span>9.1 VinMart+<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>V\u1ecb tr\u00ed:<\/strong> C\u00f3 nhi\u1ec1u chi nh\u00e1nh tr\u00ean to\u00e0n qu\u1ed1c<\/li>\n<li><strong>\u0110\u1eb7c \u0111i\u1ec3m:<\/strong> VinMart+ l\u00e0 m\u1ed9t chu\u1ed7i si\u00eau th\u1ecb uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, cung c\u1ea5p \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m t\u1eeb th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng \u0111\u1ebfn h\u00e0ng ti\u00eau d\u00f9ng. Si\u00eau th\u1ecb n\u00e0y cam k\u1ebft mang l\u1ea1i cho kh\u00e1ch h\u00e0ng s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng trong qu\u00e1 tr\u00ecnh mua s\u1eafm.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"92_Coopmart\"><\/span>9.2 Co.opmart<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>V\u1ecb tr\u00ed:<\/strong> C\u00f3 nhi\u1ec1u chi nh\u00e1nh tr\u00ean to\u00e0n qu\u1ed1c<\/li>\n<li><strong>\u0110\u1eb7c \u0111i\u1ec3m:<\/strong> Co.opmart l\u00e0 m\u1ed9t chu\u1ed7i si\u00eau th\u1ecb \u0111\u01b0\u1ee3c tin d\u00f9ng v\u00e0 y\u00eau th\u00edch b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Si\u00eau th\u1ecb n\u00e0y cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"10_USP_la_gi_5_dieu_can_nho_de_tim_ra_USP_cho_thuong_hieu_cua_ban\"><\/span>10. USP l\u00e0 g\u00ec? 5 \u0111i\u1ec1u c\u1ea7n nh\u1edb \u0111\u1ec3 t\u00ecm ra USP cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"10. USP l\u00e0 g\u00ec? 5 \u0111i\u1ec1u c\u1ea7n nh\u1edb \u0111\u1ec3 t\u00ecm ra USP cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n\" src=\"https:\/\/blog.dktcdn.net\/files\/usp-la-gi.jpg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"10. USP l\u00e0 g\u00ec? 5 \u0111i\u1ec1u c\u1ea7n nh\u1edb \u0111\u1ec3 t\u00ecm ra USP cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n\"\/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"101_USP_la_gi\"><\/span>10.1 USP l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>USP (Unique Selling Proposition) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef trong marketing d\u00f9ng \u0111\u1ec3 ch\u1ec9 s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. USP gi\u00fap x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"102_Xac_dinh_diem_manh_cua_san_pham_hoac_dich_vu\"><\/span>10.2 X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 t\u00ecm ra USP cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p. \u0110i\u1ec3m m\u1ea1nh n\u00e0y c\u00f3 th\u1ec3 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh \u0111\u1ed9c \u0111\u00e1o, gi\u00e1 tr\u1ecb gia t\u0103ng ho\u1eb7c l\u1ee3i \u00edch \u0111\u1eb7c bi\u1ec7t m\u00e0 kh\u00e1ch h\u00e0ng ch\u1ec9 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u1edf s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Top_8_loai_may_ep_nuoc_mia_mang_lai_hieu_qua_kinh_te_lon\"><\/span>11. Top 8 lo\u1ea1i m\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh t\u1ebf l\u1edbn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"11. Top 8 lo\u1ea1i m\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh t\u1ebf l\u1edbn\" src=\"https:\/\/mayepmiasieusach.net\/wp-content\/uploads\/2019\/01\/may-ep-nuoc-mia-sieu-sach-gia-bao-nhieu-e1538973557517.jpg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"11. Top 8 lo\u1ea1i m\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh t\u1ebf l\u1edbn\"\/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"111_May_ep_nuoc_mia_cong_nghiep\"><\/span>11.1 M\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda c\u00f4ng nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u0110\u1eb7c \u0111i\u1ec3m:<\/strong> M\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda c\u00f4ng nghi\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 x\u1eed l\u00fd s\u1ed1 l\u01b0\u1ee3ng l\u1edbn n\u01b0\u1edbc m\u00eda trong th\u1eddi gian ng\u1eafn. M\u00e1y n\u00e0y c\u00f3 hi\u1ec7u su\u1ea5t cao v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian, gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 kinh t\u1ebf cho c\u00e1c doanh nghi\u1ec7p kinh doanh n\u01b0\u1edbc m\u00eda.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"112_May_ep_nuoc_mia_mini\"><\/span>11.2 M\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda mini<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>\u0110\u1eb7c \u0111i\u1ec3m:<\/strong> M\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda mini l\u00e0 phi\u00ean b\u1ea3n nh\u1ecf g\u1ecdn v\u00e0 di \u0111\u1ed9ng c\u1ee7a m\u00e1y \u00e9p n\u01b0\u1edbc m\u00eda c\u00f4ng nghi\u1ec7p. M\u00e1y n\u00e0y ph\u00f9 h\u1ee3p cho c\u00e1c qu\u00e1n cafe ho\u1eb7c qu\u1ea7y b\u00e1n h\u00e0ng nh\u1ecf c\u00f3 kh\u00f4ng gian h\u1ea1n ch\u1ebf.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"12_Kinh_nghiem_mo_quan_nuoc_mia_doanh_thu_khung_dip_he\"><\/span>12. Kinh nghi\u1ec7m m\u1edf qu\u00e1n n\u01b0\u1edbc m\u00eda doanh thu kh\u1ee7ng d\u1ecbp h\u00e8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"121_Chat_luong_nguyen_lieu\"><\/span>12.1 Ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 m\u1edf qu\u00e1n n\u01b0\u1edbc m\u00eda doanh thu kh\u1ee7ng d\u1ecbp h\u00e8 l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i tr\u00e1i c\u00e2y t\u01b0\u01a1i ngon v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ec3 t\u1ea1o ra nh\u1eefng ly n\u01b0\u1edbc \u00e9p th\u01a1m ngon v\u00e0 h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"122_Quang_cao_va_marketing\"><\/span>12.2 Qu\u1ea3ng c\u00e1o v\u00e0 marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu, qu\u1ea3ng c\u00e1o v\u00e0 marketing l\u00e0 r\u1ea5t quan tr\u1ecdng. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, website, flyer ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_POSM_la_gi_Giai_phap_Marketing_va_tang_doanh_so_hieu_qua_voi_POSM\"><\/span>13. POSM l\u00e0 g\u00ec? Gi\u1ea3i ph\u00e1p Marketing v\u00e0 t\u0103ng doanh s\u1ed1 hi\u1ec7u qu\u1ea3 v\u1edbi POSM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"131_POSM_la_gi\"><\/span>13.1 POSM l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>POSM (Point of Sale Materials) l\u00e0 c\u00e1c v\u1eadt li\u1ec7u ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng. POSM c\u00f3 th\u1ec3 l\u00e0 c\u00e1c banner, standee, t\u1edd r\u01a1i, b\u1ea3ng gi\u00e1 ho\u1eb7c qu\u1ea7y tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"132_Tang_su_nhan_biet_thuong_hieu\"><\/span>13.2 T\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u1eed d\u1ee5ng POSM c\u00f3 th\u1ec3 gi\u00fap t\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng. V\u1edbi thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao, POSM c\u00f3 th\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n<p>Kick off l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef trong b\u00f3ng \u0111\u00e1 ch\u1ec9 th\u1eddi \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u tr\u1eadn \u0111\u1ea5u. \u0110\u00e2y l\u00e0 kh\u1edfi \u0111\u1ea7u quan tr\u1ecdng, t\u1ea1o c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 h\u00e1o h\u1ee9c cho c\u00e1c c\u1ea7u th\u1ee7 v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9. Kick off c\u00f3 \u00fd ngh\u0129a l\u1edbn trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh k\u1ebft qu\u1ea3 c\u1ee7a tr\u1eadn \u0111\u1ea5u v\u00e0 t\u1ea1o n\u00ean nh\u1eefng k\u1ef7 ni\u1ec7m \u0111\u00e1ng nh\u1edb trong l\u00f2ng ng\u01b0\u1eddi y\u00eau b\u00f3ng \u0111\u00e1.<br \/>\n<iframe loading=\"lazy\" title=\"Pha kick off \u0111\u1ea7u game\" width=\"790\" height=\"444\" src=\"https:\/\/www.youtube.com\/embed\/uw8wHNOKL7k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Kick off l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u v\u1ec1 \u00fd ngh\u0129a v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u1ee7a thu\u1eadt ng\u1eef n\u00e0y trong b\u00f3ng \u0111\u00e1 v\u00e0 c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c. \u0110\u1ecdc ngay&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-28030","post","type-post","status-publish","format-standard","hentry","category-khai-niem-1"],"_links":{"self":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/28030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/comments?post=28030"}],"version-history":[{"count":0,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/28030\/revisions"}],"wp:attachment":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/media?parent=28030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/categories?post=28030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/tags?post=28030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}