{"id":28189,"date":"2023-09-11T12:50:38","date_gmt":"2023-09-11T05:50:38","guid":{"rendered":"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi"},"modified":"2023-09-11T12:50:38","modified_gmt":"2023-09-11T05:50:38","slug":"posm-la-gi","status":"publish","type":"post","link":"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi","title":{"rendered":"T\u00ecm hi\u1ec3u v\u1ec1 POSM: \u0110\u1ecbnh ngh\u0129a v\u00e0 \u1ee9ng d\u1ee5ng trong marketing"},"content":{"rendered":"<p>POSM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a &#8220;Point of Sale Materials&#8221; trong ti\u1ebfng Anh, \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1c v\u1eadt li\u1ec7u s\u1eed d\u1ee5ng t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng. POSM \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. V\u1edbi nhi\u1ec1u lo\u1ea1i POSM kh\u00e1c nhau nh\u01b0 t\u1edd r\u01a1i, banner, bi\u1ec3n qu\u1ea3ng c\u00e1o,&#8230; POSM \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6acfc0db5a238\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6acfc0db5a238\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#Nha_phan_phoi_la_gi\" title=\"Nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec?\">Nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#Kinh_nghiem_lam_nha_phan_phoi_7_nguyen_tac_trung_bay_hang_hoa_tai_diem_ban_khong_the_bo_qua\" title=\"Kinh nghi\u1ec7m l\u00e0m nh\u00e0 ph\u00e2n ph\u1ed1i 7 nguy\u00ean t\u1eafc tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a t\u1ea1i \u0111i\u1ec3m b\u00e1n kh\u00f4ng th\u1ec3 b\u1ecf qua\">Kinh nghi\u1ec7m l\u00e0m nh\u00e0 ph\u00e2n ph\u1ed1i 7 nguy\u00ean t\u1eafc tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a t\u1ea1i \u0111i\u1ec3m b\u00e1n kh\u00f4ng th\u1ec3 b\u1ecf qua<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#1_Hien_thi_san_pham_chinh\" title=\"1. Hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m ch\u00ednh\">1. Hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m ch\u00ednh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#2_Tao_khong_gian_mua_sam_thoai_mai\" title=\"2. T\u1ea1o kh\u00f4ng gian mua s\u1eafm tho\u1ea3i m\u00e1i\">2. T\u1ea1o kh\u00f4ng gian mua s\u1eafm tho\u1ea3i m\u00e1i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#3_Sap_xep_theo_nhom\" title=\"3. S\u1eafp x\u1ebfp theo nh\u00f3m\">3. S\u1eafp x\u1ebfp theo nh\u00f3m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#4_Su_dung_POSM_hieu_qua\" title=\"4. S\u1eed d\u1ee5ng POSM hi\u1ec7u qu\u1ea3\">4. S\u1eed d\u1ee5ng POSM hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#5_Tao_trai_nghiem_mua_sam_doc_dao\" title=\"5. T\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o\">5. T\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#6_Giu_kho_hang_luon_duoc_cung_cap\" title=\"6. Gi\u1eef kho h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c cung c\u1ea5p\">6. Gi\u1eef kho h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c cung c\u1ea5p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#7_Tao_moi_quan_he_voi_khach_hang\" title=\"7. T\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng\">7. T\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#Phan_mem_DMS_cho_nganh_thiet_bi_gia_dung_-_dien_tu_-_dien_lanh\" title=\"Ph\u1ea7n m\u1ec1m DMS cho ng\u00e0nh thi\u1ebft b\u1ecb gia d\u1ee5ng \u2013 \u0111i\u1ec7n t\u1eed \u2013 \u0111i\u1ec7n l\u1ea1nh\">Ph\u1ea7n m\u1ec1m DMS cho ng\u00e0nh thi\u1ebft b\u1ecb gia d\u1ee5ng \u2013 \u0111i\u1ec7n t\u1eed \u2013 \u0111i\u1ec7n l\u1ea1nh<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#Loi_ich_cua_phan_mem_DMS\" title=\"L\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m DMS\">L\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m DMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#Cac_tinh_nang_cua_phan_mem_DMS\" title=\"C\u00e1c t\u00ednh n\u0103ng c\u1ee7a ph\u1ea7n m\u1ec1m DMS\">C\u00e1c t\u00ednh n\u0103ng c\u1ee7a ph\u1ea7n m\u1ec1m DMS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#Quan_tri_phan_phoi_-_Co_su_tham_gia_cua_NPP\" title=\"Qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i \u2013 C\u00f3 s\u1ef1 tham gia c\u1ee7a NPP\">Qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i \u2013 C\u00f3 s\u1ef1 tham gia c\u1ee7a NPP<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#Vai_tro_cua_nha_phan_phoi_trong_quan_tri_phan_phoi\" title=\"Vai tr\u00f2 c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i trong qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i\">Vai tr\u00f2 c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i trong qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#Quy_trinh_quan_tri_phan_phoi\" title=\"Quy tr\u00ecnh qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i\">Quy tr\u00ecnh qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#POSM_nghia_la_gi\" title=\"POSM ngh\u0129a l\u00e0 g\u00ec?\">POSM ngh\u0129a l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#Starbucks_thanh_cong_nho_chien_luoc_trien_khai_POSM\" title=\"Starbucks th\u00e0nh c\u00f4ng nh\u1edd chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai POSM\">Starbucks th\u00e0nh c\u00f4ng nh\u1edd chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai POSM<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/posm-la-gi\/#Chien_luoc_POSM_cua_Starbucks\" title=\"Chi\u1ebfn l\u01b0\u1ee3c POSM c\u1ee7a Starbucks\">Chi\u1ebfn l\u01b0\u1ee3c POSM c\u1ee7a Starbucks<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Nha_phan_phoi_la_gi\"><\/span>Nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong m\u00f4 h\u00ecnh kinh doanh, nh\u00e0 ph\u00e2n ph\u1ed1i l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb trung gian gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. Nh\u00e0 ph\u00e2n ph\u1ed1i c\u00f3 nhi\u1ec7m v\u1ee5 chuy\u1ec3n giao h\u00e0ng h\u00f3a t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p>Nh\u00e0 ph\u00e2n ph\u1ed1i th\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chu\u1ed7i cung \u1ee9ng v\u00e0 qu\u1ea3n l\u00fd kho h\u00e0ng. H\u1ecd c\u00f3 th\u1ec3 l\u01b0u tr\u1eef, qu\u1ea3n l\u00fd v\u00e0 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb ho\u1eb7c kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng. Ngo\u00e0i ra, nh\u00e0 ph\u00e2n ph\u1ed1i c\u0169ng c\u00f3 th\u1ec3 x\u1eed l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn t\u00e0i ch\u00ednh, thanh to\u00e1n v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng trong vai tr\u00f2 c\u1ee7a m\u00ecnh, nh\u00e0 ph\u00e2n ph\u1ed1i c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 ng\u00e0nh h\u00e0ng m\u00e0 h\u1ecd \u0111ang l\u00e0m vi\u1ec7c. H\u1ecd c\u1ea7n hi\u1ec3u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, nh\u00e0 ph\u00e2n ph\u1ed1i c\u0169ng c\u1ea7n c\u00f3 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 giao ti\u1ebfp t\u1ed1t \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c trong chu\u1ed7i cung \u1ee9ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kinh_nghiem_lam_nha_phan_phoi_7_nguyen_tac_trung_bay_hang_hoa_tai_diem_ban_khong_the_bo_qua\"><\/span>Kinh nghi\u1ec7m l\u00e0m nh\u00e0 ph\u00e2n ph\u1ed1i 7 nguy\u00ean t\u1eafc tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a t\u1ea1i \u0111i\u1ec3m b\u00e1n kh\u00f4ng th\u1ec3 b\u1ecf qua<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"Kinh nghi\u1ec7m l\u00e0m nh\u00e0 ph\u00e2n ph\u1ed1i 7 nguy\u00ean t\u1eafc tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a t\u1ea1i \u0111i\u1ec3m b\u00e1n kh\u00f4ng th\u1ec3 b\u1ecf qua\" src=\"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-content\/uploads\/2023\/09\/tim_hieu_ve_posm_dinh_nghia_va_ung_dung_trong_marketing.jpg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"Kinh nghi\u1ec7m l\u00e0m nh\u00e0 ph\u00e2n ph\u1ed1i 7 nguy\u00ean t\u1eafc tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a t\u1ea1i \u0111i\u1ec3m b\u00e1n kh\u00f4ng th\u1ec3 b\u1ecf qua\"\/><\/p>\n<p>Trong c\u00f4ng vi\u1ec7c l\u00e0m nh\u00e0 ph\u00e2n ph\u1ed1i, c\u00f3 7 nguy\u00ean t\u1eafc tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a t\u1ea1i \u0111i\u1ec3m b\u00e1n c\u1ea7n tu\u00e2n th\u1ee7 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kinh nghi\u1ec7m \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Hien_thi_san_pham_chinh\"><\/span>1. Hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m ch\u00ednh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u \u0111\u1ed3, banner ho\u1eb7c \u00e1nh s\u00e1ng \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Tao_khong_gian_mua_sam_thoai_mai\"><\/span>2. T\u1ea1o kh\u00f4ng gian mua s\u1eafm tho\u1ea3i m\u00e1i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng gian mua s\u1eafm c\u1ee7a b\u1ea1n tho\u1ea3i m\u00e1i v\u00e0 d\u1ec5 d\u00e0ng di chuy\u1ec3n cho kh\u00e1ch h\u00e0ng. H\u00e3y s\u1eafp x\u1ebfp s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch g\u1ecdn g\u00e0ng v\u00e0 t\u1ea1o ra c\u00e1c khu v\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 xem v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Sap_xep_theo_nhom\"><\/span>3. S\u1eafp x\u1ebfp theo nh\u00f3m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ph\u00e2n lo\u1ea1i v\u00e0 s\u1eafp x\u1ebfp c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00e0nh t\u1eebng nh\u00f3m \u0111\u1ec3 d\u1ec5 d\u00e0ng cho kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5: nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m theo ch\u1ee9c n\u0103ng, gi\u00e1 c\u1ea3 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Su_dung_POSM_hieu_qua\"><\/span>4. S\u1eed d\u1ee5ng POSM hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>S\u1eed d\u1ee5ng POSM (Point of Sale Materials) nh\u01b0 bi\u1ec3n b\u1ea3ng, h\u00ecnh \u1ea3nh hay banner \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng POSM ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Tao_trai_nghiem_mua_sam_doc_dao\"><\/span>5. T\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e3y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u00e1nh s\u00e1ng, \u00e2m thanh ho\u1eb7c thi\u1ebft k\u1ebf kh\u00f4ng gian \u0111\u1eb7c bi\u1ec7t. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 ghi nh\u1edb v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Giu_kho_hang_luon_duoc_cung_cap\"><\/span>6. Gi\u1eef kho h\u00e0ng lu\u00f4n \u0111\u01b0\u1ee3c cung c\u1ea5p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng kho h\u00e0ng c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7. Ki\u1ec3m tra v\u00e0 qu\u1ea3n l\u00fd t\u1ed3n kho m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u00e0ng ho\u1eb7c h\u00e0ng t\u1ed3n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Tao_moi_quan_he_voi_khach_hang\"><\/span>7. T\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e3y x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 l\u1eafng nghe \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a h\u1ecd. H\u00e3y s\u1eb5n l\u00f2ng gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi v\u00e0 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap h\u1ecd c\u00f3 tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t nh\u1ea5t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Phan_mem_DMS_cho_nganh_thiet_bi_gia_dung_-_dien_tu_-_dien_lanh\"><\/span>Ph\u1ea7n m\u1ec1m DMS cho ng\u00e0nh thi\u1ebft b\u1ecb gia d\u1ee5ng \u2013 \u0111i\u1ec7n t\u1eed \u2013 \u0111i\u1ec7n l\u1ea1nh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u1ea7n m\u1ec1m DMS (Distribution Management System) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd d\u00e0nh ri\u00eang cho c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh thi\u1ebft b\u1ecb gia d\u1ee5ng, \u0111i\u1ec7n t\u1eed v\u00e0 \u0111i\u1ec7n l\u1ea1nh. Ph\u1ea7n m\u1ec1m n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng ph\u00e2n ph\u1ed1i t\u1eeb vi\u1ec7c nh\u1eadp kh\u1ea9u, xu\u1ea5t kh\u1ea9u, v\u1eadn chuy\u1ec3n, l\u01b0u tr\u1eef \u0111\u1ebfn giao nh\u1eadn s\u1ea3n ph\u1ea9m.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Loi_ich_cua_phan_mem_DMS\"><\/span>L\u1ee3i \u00edch c\u1ee7a ph\u1ea7n m\u1ec1m DMS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8211; Qu\u1ea3n l\u00fd t\u1ed3n kho hi\u1ec7u qu\u1ea3: Ph\u1ea7n m\u1ec1m DMS gi\u00fap theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd t\u1ed3n kho m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho, t\u00ecnh tr\u1ea1ng h\u00e0ng h\u00f3a v\u00e0 th\u1eddi gian cung c\u1ea5p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>&#8211; T\u1ed1i \u01b0u h\u00f3a v\u1eadn chuy\u1ec3n: Ph\u1ea7n m\u1ec1m DMS gi\u00fap t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn \u0111i\u1ec3m b\u00e1n. \u0110i\u1ec1u n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1eadn chuy\u1ec3n v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao \u0111\u00fang th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m.<\/p>\n<p>&#8211; Qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng: Ph\u1ea7n m\u1ec1m DMS cho ph\u00e9p doanh nghi\u1ec7p l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, bao g\u1ed3m danh s\u00e1ch kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 c\u00e1c th\u00f4ng tin li\u00ean quan. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cac_tinh_nang_cua_phan_mem_DMS\"><\/span>C\u00e1c t\u00ednh n\u0103ng c\u1ee7a ph\u1ea7n m\u1ec1m DMS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8211; Qu\u1ea3n l\u00fd \u0111\u01a1n \u0111\u1eb7t h\u00e0ng: Gi\u00fap theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n<p>&#8211; Qu\u1ea3n l\u00fd v\u1eadn chuy\u1ec3n: Theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn \u0111i\u1ec3m b\u00e1n.<\/p>\n<p>&#8211; Qu\u1ea3n l\u00fd kho h\u00e0ng: Theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd t\u1ed3n kho, ki\u1ec3m tra s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho v\u00e0 t\u00ecnh tr\u1ea1ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p>&#8211; Qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng: L\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, bao g\u1ed3m danh s\u00e1ch kh\u00e1ch h\u00e0ng, l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 th\u00f4ng tin li\u00ean h\u1ec7.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quan_tri_phan_phoi_-_Co_su_tham_gia_cua_NPP\"><\/span>Qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i \u2013 C\u00f3 s\u1ef1 tham gia c\u1ee7a NPP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"Qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i \u2013 C\u00f3 s\u1ef1 tham gia c\u1ee7a NPP\" src=\"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-content\/uploads\/2023\/09\/tim_hieu_ve_posm_dinh_nghia_va_ung_dung_trong_marketing.jpeg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"Qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i \u2013 C\u00f3 s\u1ef1 tham gia c\u1ee7a NPP\"\/><\/p>\n<p>Qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i l\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c chuy\u1ec3n giao h\u00e0ng h\u00f3a t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. Trong qu\u00e1 tr\u00ecnh n\u00e0y, s\u1ef1 tham gia c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i (NPP) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00fang k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vai_tro_cua_nha_phan_phoi_trong_quan_tri_phan_phoi\"><\/span>Vai tr\u00f2 c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i trong qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nh\u00e0 ph\u00e2n ph\u1ed1i c\u00f3 vai tr\u00f2 ch\u1ee7 y\u1ebfu trong vi\u1ec7c chuy\u1ec3n giao h\u00e0ng h\u00f3a t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn \u0111i\u1ec3m b\u00e1n. H\u1ecd c\u00f3 th\u1ec3 l\u01b0u tr\u1eef, qu\u1ea3n l\u00fd v\u00e0 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u00fang k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quy_trinh_quan_tri_phan_phoi\"><\/span>Quy tr\u00ecnh qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quy tr\u00ecnh qu\u1ea3n tr\u1ecb ph\u00e2n ph\u1ed1i bao g\u1ed3m c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<ol>\n<li>Nh\u1eadn \u0111\u01a1n h\u00e0ng t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t<\/li>\n<li>Qu\u1ea3n l\u00fd t\u1ed3n kho v\u00e0 ki\u1ec3m tra s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho<\/li>\n<li>X\u1eed l\u00fd \u0111\u01a1n h\u00e0ng v\u00e0 chu\u1ea9n b\u1ecb \u0111\u1ec3 v\u1eadn chuy\u1ec3n<\/li>\n<li>V\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a \u0111\u1ebfn \u0111i\u1ec3m b\u00e1n ho\u1eb7c kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng<\/li>\n<li>\u0110\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao \u0111\u00fang th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m<\/li>\n<li>Theo d\u00f5i v\u00e0 theo d\u00f5i qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n<\/li>\n<li>T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"POSM_nghia_la_gi\"><\/span>POSM ngh\u0129a l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>POSM (Point of Sale Materials) l\u00e0 c\u00e1c t\u00e0i li\u1ec7u, v\u1eadt li\u1ec7u tr\u01b0ng b\u00e0y t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m. POSM c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c bi\u1ec3n b\u1ea3ng, banner, standee, k\u1ec7 tr\u01b0ng b\u00e0y, \u00e1p ph\u00edch, t\u1edd r\u01a1i v\u00e0 c\u00e1c v\u1eadt li\u1ec7u qu\u1ea3ng c\u00e1o kh\u00e1c.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Starbucks_thanh_cong_nho_chien_luoc_trien_khai_POSM\"><\/span>Starbucks th\u00e0nh c\u00f4ng nh\u1edd chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai POSM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Starbucks l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi v\u00e0 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u1edbn trong ng\u00e0nh c\u00e0 ph\u00ea. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng n\u00e0y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai POSM th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chien_luoc_POSM_cua_Starbucks\"><\/span>Chi\u1ebfn l\u01b0\u1ee3c POSM c\u1ee7a Starbucks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8211; S\u1eed d\u1ee5ng bi\u1ec3n b\u1ea3ng v\u00e0 banner: Starbucks s\u1eed d\u1ee5ng bi\u1ec3n b\u1ea3ng v\u00e0 banner \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng. Nh\u1eefng bi\u1ec3u ng\u1eef \u0111\u01a1n gi\u1ea3n nh\u01b0 &#8220;Coffee of the Day&#8221; ho\u1eb7c &#8220;New Seasonal Flavors&#8221; \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>&#8211; T\u1ea1o kh\u00f4ng gian mua s\u1eafm tho\u1ea3i m\u00e1i: Starbucks t\u1ea1o ra kh\u00f4ng gian mua s\u1eafm tho\u1ea3i m\u00e1i cho kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c khu v\u1ef1c ng\u1ed3i v\u00e0 kh\u00f4ng gian xanh. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u1ed9c \u0111\u00e1o v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng quay l\u1ea1i.<\/p>\n<p>&#8211; S\u1eed d\u1ee5ng POSM t\u01b0\u01a1ng t\u00e1c: Starbucks s\u1eed d\u1ee5ng POSM t\u01b0\u01a1ng t\u00e1c nh\u01b0 t\u1edd r\u01a1i, menu ho\u1eb7c b\u1ea3ng th\u00f4ng tin \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 th\u00f4ng tin v\u1ec1 th\u1ee9c u\u1ed1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai POSM th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u00e3 gi\u00fap Starbucks thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c \u00e1p d\u1ee5ng POSM trong chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng.<\/p>\n<p>POSM (Point of Sale Materials) l\u00e0 c\u00e1c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o v\u00e0 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng. Ch\u00fang gi\u00fap t\u0103ng hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. POSM \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ecdi doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.<br \/>\n<iframe loading=\"lazy\" title=\"POSM L\u00c0 G\u00cc?\" width=\"790\" height=\"444\" src=\"https:\/\/www.youtube.com\/embed\/sLEDZPEtOCE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>POSM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a &#8220;Point of Sale Materials&#8221; trong ti\u1ebfng Anh, \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1c v\u1eadt li\u1ec7u s\u1eed d\u1ee5ng t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng. POSM \u0111\u00f3ng vai&#8230; <\/p>\n","protected":false},"author":1,"featured_media":28187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-28189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khai-niem-1"],"_links":{"self":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/28189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/comments?post=28189"}],"version-history":[{"count":0,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/28189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/media\/28187"}],"wp:attachment":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/media?parent=28189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/categories?post=28189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/tags?post=28189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}