{"id":28573,"date":"2023-09-12T09:08:49","date_gmt":"2023-09-12T02:08:49","guid":{"rendered":"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi"},"modified":"2023-09-12T09:08:49","modified_gmt":"2023-09-12T02:08:49","slug":"cpm-la-gi","status":"publish","type":"post","link":"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi","title":{"rendered":"CPM &#8211; Kh\u00e1i ni\u1ec7m v\u00e0 \u00fd ngh\u0129a trong qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1"},"content":{"rendered":"<p>CPM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a &#8220;Cost Per Mille&#8221; trong ti\u1ebfng Anh, ngh\u0129a l\u00e0 chi ph\u00ed cho m\u1ed7i 1.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. CPM l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 CPM v\u00e0 c\u00e1ch t\u00ednh to\u00e1n n\u00f3.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6ace433c50b8f\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6ace433c50b8f\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#1_Chi_phi_cho_moi_nghin_lan_hien_thi_CPM\" title=\"1. Chi ph\u00ed cho m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM)\">1. Chi ph\u00ed cho m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Chi_phi_cho_moi_nghin_lan_hien_thi_CPM_la_gi\" title=\"Chi ph\u00ed cho m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM) l\u00e0 g\u00ec?\">Chi ph\u00ed cho m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM) l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Vi_du_ve_CPM\" title=\"V\u00ed d\u1ee5 v\u1ec1 CPM\">V\u00ed d\u1ee5 v\u1ec1 CPM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#2_Quang_cao_co_lap_trinh\" title=\"2. Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh\">2. Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Quang_cao_co_lap_trinh_la_gi\" title=\"Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh l\u00e0 g\u00ec?\">Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Loi_ich_cua_quang_cao_co_lap_trinh\" title=\"L\u1ee3i \u00edch c\u1ee7a qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh\">L\u1ee3i \u00edch c\u1ee7a qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#3_Nen_tang_khoi_tao_nhu_cau_DSP\" title=\"3. N\u1ec1n t\u1ea3ng kh\u1edfi t\u1ea1o nhu c\u1ea7u (DSP)\">3. N\u1ec1n t\u1ea3ng kh\u1edfi t\u1ea1o nhu c\u1ea7u (DSP)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#31_Khai_niem_ve_DSP\" title=\"3.1 Kh\u00e1i ni\u1ec7m v\u1ec1 DSP\">3.1 Kh\u00e1i ni\u1ec7m v\u1ec1 DSP<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#311_Cac_tinh_nang_cua_DSP\" title=\"3.1.1 C\u00e1c t\u00ednh n\u0103ng c\u1ee7a DSP\">3.1.1 C\u00e1c t\u00ednh n\u0103ng c\u1ee7a DSP<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#4_Nen_tang_phia_cung_hoac_nen_tang_ban_hang_SSP\" title=\"4. N\u1ec1n t\u1ea3ng ph\u00eda cung ho\u1eb7c n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng (SSP)\">4. N\u1ec1n t\u1ea3ng ph\u00eda cung ho\u1eb7c n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng (SSP)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#41_Khai_niem_ve_SSP\" title=\"4.1 Kh\u00e1i ni\u1ec7m v\u1ec1 SSP\">4.1 Kh\u00e1i ni\u1ec7m v\u1ec1 SSP<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#411_Cac_tinh_nang_cua_SSP\" title=\"4.1.1 C\u00e1c t\u00ednh n\u0103ng c\u1ee7a SSP\">4.1.1 C\u00e1c t\u00ednh n\u0103ng c\u1ee7a SSP<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#5_Mo_hinh_dinh_gia_trong_quang_cao_ky_thuat_so\" title=\"5. M\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 trong qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1\">5. M\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 trong qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Mo_hinh_CPM_Cost_per_Mille\" title=\"M\u00f4 h\u00ecnh CPM (Cost per Mille)\">M\u00f4 h\u00ecnh CPM (Cost per Mille)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Mo_hinh_CPC_Cost_per_Click\" title=\"M\u00f4 h\u00ecnh CPC (Cost per Click)\">M\u00f4 h\u00ecnh CPC (Cost per Click)<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Vi_du\" title=\"V\u00ed d\u1ee5:\">V\u00ed d\u1ee5:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#6_CPM_CPC_va_CPA_cac_loai_mo_hinh_dinh_gia_quang_cao_ky_thuat_so\" title=\"6. CPM, CPC v\u00e0 CPA: c\u00e1c lo\u1ea1i m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1\">6. CPM, CPC v\u00e0 CPA: c\u00e1c lo\u1ea1i m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Mo_hinh_CPA_Cost_per_Action\" title=\"M\u00f4 h\u00ecnh CPA (Cost per Action)\">M\u00f4 h\u00ecnh CPA (Cost per Action)<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Vi_du-2\" title=\"V\u00ed d\u1ee5:\">V\u00ed d\u1ee5:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#7_Tinh_linh_hoat_cua_chi_phi_quang_cao_hien_thi\" title=\"7. T\u00ednh linh ho\u1ea1t c\u1ee7a chi ph\u00ed qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb\">7. T\u00ednh linh ho\u1ea1t c\u1ee7a chi ph\u00ed qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Linh_hoat_trong_viec_thiet_lap_ngan_sach\" title=\"Linh ho\u1ea1t trong vi\u1ec7c thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch\">Linh ho\u1ea1t trong vi\u1ec7c thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Linh_hoat_trong_viec_chon_doi_tuong_khach_hang\" title=\"Linh ho\u1ea1t trong vi\u1ec7c ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng\">Linh ho\u1ea1t trong vi\u1ec7c ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Vi_du-3\" title=\"V\u00ed d\u1ee5:\">V\u00ed d\u1ee5:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#8_Sponsored_Display_cua_Amazon_va_cau_truc_dinh_gia_vCPM\" title=\"8. Sponsored Display c\u1ee7a Amazon v\u00e0 c\u1ea5u tr\u00fac \u0111\u1ecbnh gi\u00e1 vCPM\">8. Sponsored Display c\u1ee7a Amazon v\u00e0 c\u1ea5u tr\u00fac \u0111\u1ecbnh gi\u00e1 vCPM<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Cau_truc_dinh_gia_vCPM_Viewable_Cost_per_Mille\" title=\"C\u1ea5u tr\u00fac \u0111\u1ecbnh gi\u00e1 vCPM (Viewable Cost per Mille)\">C\u1ea5u tr\u00fac \u0111\u1ecbnh gi\u00e1 vCPM (Viewable Cost per Mille)<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Vi_du-4\" title=\"V\u00ed d\u1ee5:\">V\u00ed d\u1ee5:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#9_Quang_cao_am_thanh_va_CPM\" title=\"9. Qu\u1ea3ng c\u00e1o \u00e2m thanh v\u00e0 CPM\">9. Qu\u1ea3ng c\u00e1o \u00e2m thanh v\u00e0 CPM<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Mo_hinh_CPM_Cost_per_Mille-2\" title=\"M\u00f4 h\u00ecnh CPM (Cost per Mille)\">M\u00f4 h\u00ecnh CPM (Cost per Mille)<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Vi_du-5\" title=\"V\u00ed d\u1ee5:\">V\u00ed d\u1ee5:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#10_Amazon_DSP_va_mo_hinh_dinh_gia_CPM\" title=\"10. Amazon DSP v\u00e0 m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 CPM\">10. Amazon DSP v\u00e0 m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 CPM<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Mo_hinh_CPM_Cost_per_Mille-3\" title=\"M\u00f4 h\u00ecnh CPM (Cost per Mille)\">M\u00f4 h\u00ecnh CPM (Cost per Mille)<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/cpm-la-gi\/#Vi_du-6\" title=\"V\u00ed d\u1ee5:\">V\u00ed d\u1ee5:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Chi_phi_cho_moi_nghin_lan_hien_thi_CPM\"><\/span>1. Chi ph\u00ed cho m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Chi_phi_cho_moi_nghin_lan_hien_thi_CPM_la_gi\"><\/span>Chi ph\u00ed cho m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM) l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chi ph\u00ed cho m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM) l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng trong qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 t\u00ednh to\u00e1n chi ph\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. CPM \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia t\u1ed5ng chi ph\u00ed qu\u1ea3ng c\u00e1o cho s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, sau \u0111\u00f3 nh\u00e2n 1000 \u0111\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb theo \u0111\u01a1n v\u1ecb ngh\u00ecn.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vi_du_ve_CPM\"><\/span>V\u00ed d\u1ee5 v\u1ec1 CPM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 t\u1ed5ng chi ph\u00ed l\u00e0 100 USD v\u00e0 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb 10.000 l\u1ea7n, CPM s\u1ebd l\u00e0 10 USD. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 chi ph\u00ed trung b\u00ecnh cho m\u1ed7i ngh\u00ecn l\u01b0\u1ee3t hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 10 USD.<\/p>\n<p>CPM th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 so s\u00e1nh gi\u1eefa c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c nhau. N\u00f3 c\u0169ng gi\u00fap \u0111\u1ecbnh r\u00f5 chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 t\u00ednh to\u00e1n ng\u00e2n s\u00e1ch cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Quang_cao_co_lap_trinh\"><\/span>2. Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Quang_cao_co_lap_trinh_la_gi\"><\/span>Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh (programmatic advertising) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 t\u1ef1 \u0111\u1ed9ng, trong \u0111\u00f3 vi\u1ec7c mua v\u00e0 b\u00e1n qu\u1ea3ng c\u00e1o di\u1ec5n ra th\u00f4ng qua c\u00e1c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng, kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi. H\u1ec7 th\u1ed1ng n\u00e0y s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 vi\u1ec7c ch\u1ecdn l\u1ef1a v\u00e0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Loi_ich_cua_quang_cao_co_lap_trinh\"><\/span>L\u1ee3i \u00edch c\u1ee7a qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n:<\/p>\n<ul>\n<li>T\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3: V\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng, qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh gi\u00fap t\u1ed1i \u01b0u ho\u00e1 vi\u1ec7c ch\u1ecdn l\u1ef1a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho h\u1ecd, t\u1eeb \u0111\u00f3 t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li>\n<li>Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c: Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh mua v\u00e0 b\u00e1n qu\u1ea3ng c\u00e1o, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 xu\u1ea5t b\u1ea3n.<\/li>\n<li>T\u00ednh linh ho\u1ea1t: Qu\u1ea3ng c\u00e1o c\u00f3 l\u1eadp tr\u00ecnh cho ph\u00e9p t\u00f9y ch\u1ec9nh chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o theo nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng nh\u00e0 qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 mang l\u1ea1i t\u00ednh linh ho\u1ea1t cao trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Nen_tang_khoi_tao_nhu_cau_DSP\"><\/span>3. N\u1ec1n t\u1ea3ng kh\u1edfi t\u1ea1o nhu c\u1ea7u (DSP)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"3. N\u1ec1n t\u1ea3ng kh\u1edfi t\u1ea1o nhu c\u1ea7u (DSP)\" src=\"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-content\/uploads\/2023\/09\/cpm_khai_niem_va_y_nghia_trong_quang_cao_ky_thuat_so.jpg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"3. N\u1ec1n t\u1ea3ng kh\u1edfi t\u1ea1o nhu c\u1ea7u (DSP)\"\/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"31_Khai_niem_ve_DSP\"><\/span>3.1 Kh\u00e1i ni\u1ec7m v\u1ec1 DSP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ec1n t\u1ea3ng kh\u1edfi t\u1ea1o nhu c\u1ea7u (DSP) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o mua v\u00e0 qu\u1ea3n l\u00fd kh\u00f4ng gian qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. DSP gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ch\u1ec9 \u0111\u1ebfn nh\u00f3m ng\u01b0\u1eddi d\u00f9ng mong mu\u1ed1n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 gi\u00fap ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"311_Cac_tinh_nang_cua_DSP\"><\/span>3.1.1 C\u00e1c t\u00ednh n\u0103ng c\u1ee7a DSP<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&#8211; DSP cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ecdn c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, bao g\u1ed3m \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn.<br \/>\n&#8211; DSP s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 mua kh\u00f4ng gian qu\u1ea3ng c\u00e1o trong th\u1eddi gian th\u1ef1c, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c so v\u1edbi vi\u1ec7c mua truy\u1ec1n th\u1ed1ng.<br \/>\n&#8211; DSP cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Nen_tang_phia_cung_hoac_nen_tang_ban_hang_SSP\"><\/span>4. N\u1ec1n t\u1ea3ng ph\u00eda cung ho\u1eb7c n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng (SSP)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"41_Khai_niem_ve_SSP\"><\/span>4.1 Kh\u00e1i ni\u1ec7m v\u1ec1 SSP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ec1n t\u1ea3ng ph\u00eda cung ho\u1eb7c n\u1ec1n t\u1ea3ng b\u00e1n h\u00e0ng (SSP) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 cho ph\u00e9p ch\u1ee7 s\u1edf h\u1eefu kh\u00f4ng gian qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn b\u00e1n kh\u00f4ng gian qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh cho nh\u00e0 qu\u1ea3ng c\u00e1o th\u00f4ng qua m\u00f4 h\u00ecnh \u0111\u1ea5u gi\u00e1 th\u1eddi gian th\u1ef1c. SSP gi\u00fap ch\u1ee7 s\u1edf h\u1eefu kh\u00f4ng gian qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u h\u00f3a thu nh\u1eadp t\u1eeb vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"411_Cac_tinh_nang_cua_SSP\"><\/span>4.1.1 C\u00e1c t\u00ednh n\u0103ng c\u1ee7a SSP<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&#8211; SSP k\u1ebft n\u1ed1i v\u1edbi c\u00e1c DSP \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng b\u00e1n kh\u00f4ng gian qu\u1ea3ng c\u00e1o th\u00f4ng qua m\u00f4 h\u00ecnh \u0111\u1ea5u gi\u00e1 th\u1eddi gian th\u1ef1c, gi\u00fap ch\u1ee7 s\u1edf h\u1eefu kh\u00f4ng gian qu\u1ea3ng c\u00e1o c\u00f3 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb cao nh\u1ea5t t\u1eeb vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o.<br \/>\n&#8211; SSP cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a kh\u00f4ng gian qu\u1ea3ng c\u00e1o, gi\u00fap ch\u1ee7 s\u1edf h\u1eefu t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng thu nh\u1eadp.<br \/>\n&#8211; SSP cho ph\u00e9p ch\u1ee7 s\u1edf h\u1eefu kh\u00f4ng gian qu\u1ea3ng c\u00e1o x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o, bao g\u1ed3m m\u1ee9c gi\u00e1 t\u1ed1i thi\u1ec3u, v\u1ecb tr\u00ed tr\u00ean trang web v\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e9p.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Mo_hinh_dinh_gia_trong_quang_cao_ky_thuat_so\"><\/span>5. M\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 trong qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Mo_hinh_CPM_Cost_per_Mille\"><\/span>M\u00f4 h\u00ecnh CPM (Cost per Mille)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u00f4 h\u00ecnh CPM l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 ph\u1ed5 bi\u1ebfn trong qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1. Trong m\u00f4 h\u00ecnh n\u00e0y, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o thanh to\u00e1n d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd cho 1.000 l\u01b0\u1ee3t xem. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o s\u1ebd tr\u1ea3 ti\u1ec1n d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd, kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c c\u00f3 b\u1ea5t k\u1ef3 t\u01b0\u01a1ng t\u00e1c n\u00e0o t\u1eeb ph\u00eda ng\u01b0\u1eddi xem.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mo_hinh_CPC_Cost_per_Click\"><\/span>M\u00f4 h\u00ecnh CPC (Cost per Click)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong m\u00f4 h\u00ecnh CPC, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o ch\u1ec9 tr\u1ea3 ti\u1ec1n khi c\u00f3 ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c y\u00eau c\u1ea7u t\u01b0\u01a1ng t\u00e1c c\u1ee5 th\u1ec3 t\u1eeb ph\u00eda ng\u01b0\u1eddi xem v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 ch\u1ec9 c\u1ea7n nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o, nh\u01b0ng kh\u00f4ng c\u1ea7n ph\u1ea3i t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3 \u0111\u1ec3 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vi_du\"><\/span>V\u00ed d\u1ee5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&#8211; M\u1ed9t c\u00f4ng ty qu\u1ea3ng c\u00e1o \u0111\u1eb7t m\u1ed9t qu\u1ea3ng c\u00e1o banner tr\u00ean trang web. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb 1.000 l\u1ea7n v\u00e0 ng\u01b0\u1eddi xem kh\u00f4ng c\u1ea7n ph\u1ea3i nh\u1ea5p v\u00e0o n\u00f3. Ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o s\u1ebd tr\u1ea3 ti\u1ec1n d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c c\u00f3 ai nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o hay kh\u00f4ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_CPM_CPC_va_CPA_cac_loai_mo_hinh_dinh_gia_quang_cao_ky_thuat_so\"><\/span>6. CPM, CPC v\u00e0 CPA: c\u00e1c lo\u1ea1i m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Mo_hinh_CPA_Cost_per_Action\"><\/span>M\u00f4 h\u00ecnh CPA (Cost per Action)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u00f4 h\u00ecnh CPA l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 trong qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, trong \u0111\u00f3 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o ch\u1ec9 tr\u1ea3 ti\u1ec1n khi c\u00f3 m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi ng\u01b0\u1eddi xem, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c ho\u00e0n th\u00e0nh m\u1ed9t giao d\u1ecbch ho\u1eb7c \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu li\u00ean h\u1ec7. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 t\u1eeb chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vi_du-2\"><\/span>V\u00ed d\u1ee5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&#8211; M\u1ed9t c\u00f4ng ty mu\u1ed1n t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a h\u1ecd. H\u1ecd ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1edbi m\u00f4 h\u00ecnh CPA, trong \u0111\u00f3 h\u1ecd ch\u1ec9 tr\u1ea3 ti\u1ec1n khi c\u00f3 ai \u0111\u00f3 mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd sau khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n<p>&#8211; M\u1ed9t c\u00f4ng ty mu\u1ed1n thu th\u1eadp th\u00f4ng tin li\u00ean h\u1ec7 t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u1ecd ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1edbi m\u00f4 h\u00ecnh CPA, trong \u0111\u00f3 h\u1ecd ch\u1ec9 tr\u1ea3 ti\u1ec1n khi c\u00f3 ai \u0111\u00f3 \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu li\u00ean h\u1ec7 sau khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Tinh_linh_hoat_cua_chi_phi_quang_cao_hien_thi\"><\/span>7. T\u00ednh linh ho\u1ea1t c\u1ee7a chi ph\u00ed qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"7. T\u00ednh linh ho\u1ea1t c\u1ee7a chi ph\u00ed qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb\" src=\"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-content\/uploads\/2023\/09\/cpm_khai_niem_va_y_nghia_trong_quang_cao_ky_thuat_so.jpeg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"7. T\u00ednh linh ho\u1ea1t c\u1ee7a chi ph\u00ed qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb\"\/><\/p>\n<p>Chi ph\u00ed qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb c\u00f3 t\u00ednh linh ho\u1ea1t cao, cho ph\u00e9p ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch theo nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a h\u1ecd.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Linh_hoat_trong_viec_thiet_lap_ngan_sach\"><\/span>Linh ho\u1ea1t trong vi\u1ec7c thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u1ef1 do thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb. H\u1ecd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ed1 ti\u1ec1n t\u1ed1i \u0111a m\u00e0 h\u1ecd s\u1eb5n l\u00f2ng chi tr\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch theo nhu c\u1ea7u kinh doanh h\u00e0ng ng\u00e0y, h\u00e0ng tu\u1ea7n ho\u1eb7c h\u00e0ng th\u00e1ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Linh_hoat_trong_viec_chon_doi_tuong_khach_hang\"><\/span>Linh ho\u1ea1t trong vi\u1ec7c ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 s\u1edf th\u00edch. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch ch\u1ec9 hi\u1ec3n th\u1ecb cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m v\u00e0 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vi_du-3\"><\/span>V\u00ed d\u1ee5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&#8211; M\u1ed9t c\u00f4ng ty mu\u1ed1n qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a h\u1ecd cho nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i. H\u1ecd c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y v\u00e0 ch\u1ec9 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i m\u1ee5c ti\u00eau.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Sponsored_Display_cua_Amazon_va_cau_truc_dinh_gia_vCPM\"><\/span>8. Sponsored Display c\u1ee7a Amazon v\u00e0 c\u1ea5u tr\u00fac \u0111\u1ecbnh gi\u00e1 vCPM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sponsored Display l\u00e0 m\u1ed9t d\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00ean Amazon, cho ph\u00e9p ng\u01b0\u1eddi b\u00e1n h\u00e0ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c trang s\u1ea3n ph\u1ea9m li\u00ean quan ho\u1eb7c trang chi ti\u1ebft s\u1ea3n ph\u1ea9m.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cau_truc_dinh_gia_vCPM_Viewable_Cost_per_Mille\"><\/span>C\u1ea5u tr\u00fac \u0111\u1ecbnh gi\u00e1 vCPM (Viewable Cost per Mille)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong c\u1ea5u tr\u00fac \u0111\u1ecbnh gi\u00e1 vCPM, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c xem \u00edt nh\u1ea5t 50% trong v\u00f2ng 1 gi\u00e2y ho\u1eb7c nhi\u1ec1u h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o ch\u1ec9 tr\u1ea3 ti\u1ec1n cho nh\u1eefng qu\u1ea3ng c\u00e1o th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c xem v\u00e0 t\u1ea1o ra hi\u1ec7u qu\u1ea3.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vi_du-4\"><\/span>V\u00ed d\u1ee5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&#8211; M\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng mu\u1ed1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c trang s\u1ea3n ph\u1ea9m li\u00ean quan tr\u00ean Amazon. H\u1ecd ch\u1ecdn c\u1ea5u tr\u00fac \u0111\u1ecbnh gi\u00e1 vCPM \u0111\u1ec3 ch\u1ec9 tr\u1ea3 ti\u1ec1n khi qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c xem \u00edt nh\u1ea5t 50% trong v\u00f2ng 1 gi\u00e2y ho\u1eb7c nhi\u1ec1u h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Quang_cao_am_thanh_va_CPM\"><\/span>9. Qu\u1ea3ng c\u00e1o \u00e2m thanh v\u00e0 CPM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Qu\u1ea3ng c\u00e1o \u00e2m thanh l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 trong \u0111\u00f3 \u00e2m thanh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mo_hinh_CPM_Cost_per_Mille-2\"><\/span>M\u00f4 h\u00ecnh CPM (Cost per Mille)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong m\u00f4 h\u00ecnh CPM, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o thanh to\u00e1n d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd cho 1.000 l\u01b0\u1ee3t xem. Trong tr\u01b0\u1eddng h\u1ee3p qu\u1ea3ng c\u00e1o \u00e2m thanh, vi\u1ec7c hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n ph\u00e1t s\u00f3ng \u00e2m thanh cho 1.000 l\u01b0\u1ee3t nghe.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vi_du-5\"><\/span>V\u00ed d\u1ee5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&#8211; M\u1ed9t c\u00f4ng ty qu\u1ea3ng c\u00e1o \u00e2m thanh \u0111\u1eb7t m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t \u1ee9ng d\u1ee5ng nghe nh\u1ea1c. Qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng 1.000 l\u1ea7n cho 1.000 l\u01b0\u1ee3t nghe. Ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o s\u1ebd tr\u1ea3 ti\u1ec1n d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n ph\u00e1t s\u00f3ng, kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c c\u00f3 b\u1ea5t k\u1ef3 t\u01b0\u01a1ng t\u00e1c n\u00e0o t\u1eeb ph\u00eda ng\u01b0\u1eddi nghe.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Amazon_DSP_va_mo_hinh_dinh_gia_CPM\"><\/span>10. Amazon DSP v\u00e0 m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 CPM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amazon DSP (Demand-Side Platform) l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng c\u1ee7a Amazon, cho ph\u00e9p ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u k\u00eanh v\u00e0 thi\u1ebft b\u1ecb.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mo_hinh_CPM_Cost_per_Mille-3\"><\/span>M\u00f4 h\u00ecnh CPM (Cost per Mille)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong Amazon DSP, ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ch\u1ecdn m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 CPM \u0111\u1ec3 thanh to\u00e1n d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd cho 1.000 l\u01b0\u1ee3t xem. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o ki\u1ec3m so\u00e1t chi ph\u00ed v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vi_du-6\"><\/span>V\u00ed d\u1ee5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>&#8211; M\u1ed9t c\u00f4ng ty mu\u1ed1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u00ean nhi\u1ec1u k\u00eanh v\u00e0 thi\u1ebft b\u1ecb th\u00f4ng qua Amazon DSP. H\u1ecd ch\u1ecdn m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 CPM \u0111\u1ec3 thanh to\u00e1n d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd cho 1.000 l\u01b0\u1ee3t xem.<\/p>\n<p>T\u00f3m l\u1ea1i, CPM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Cost per Mille v\u00e0 \u0111\u1ea1i di\u1ec7n cho chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed7i ngh\u00ecn l\u01b0\u1ee3t hi\u1ec3n th\u1ecb. V\u1edbi kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, CPM l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch.<br \/>\n<iframe loading=\"lazy\" title=\"Ch\u1ec9 S\u1ed1 CPM Trong Cha\u0323y Qua\u0309ng Ca\u0301o L\u00e0 G\u00ec? Nh\u1eefng L\u01b0u \u00dd C\u1ea7n Bi\u1ebft | Cris | KTcity Library\" width=\"790\" height=\"444\" src=\"https:\/\/www.youtube.com\/embed\/79Q1SG-Xb9c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CPM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a &#8220;Cost Per Mille&#8221; trong ti\u1ebfng Anh, ngh\u0129a l\u00e0 chi ph\u00ed cho m\u1ed7i 1.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. CPM l\u00e0 m\u1ed9t ch\u1ec9&#8230; <\/p>\n","protected":false},"author":1,"featured_media":28571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-28573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khai-niem-1"],"_links":{"self":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/28573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/comments?post=28573"}],"version-history":[{"count":0,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/28573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/media\/28571"}],"wp:attachment":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/media?parent=28573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/categories?post=28573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/tags?post=28573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}