{"id":28582,"date":"2023-09-12T10:00:34","date_gmt":"2023-09-12T03:00:34","guid":{"rendered":"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi"},"modified":"2023-09-12T10:00:34","modified_gmt":"2023-09-12T03:00:34","slug":"ctr-la-gi","status":"publish","type":"post","link":"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi","title":{"rendered":"CTR &#8211; C\u00f4ng c\u1ee5 T\u00ecm ki\u1ebfm \u0111\u00e3 r\u1ea5t th\u00f4ng minh v\u00e0 t\u1ef1 \u0111\u1ed9ng, ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a m\u1ed9t trang web v\u00e0 li\u00ean k\u1ebft t\u1edbi c\u00e1c t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p trong vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin. V\u00ec v\u1eady, \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 CTR (Click Through Rate), b\u1ea1n c\u1ea7n x"},"content":{"rendered":"<p>CTR l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a &#8220;Click-through Rate&#8221; trong ti\u1ebfng Anh, t\u1ee9c t\u1ef7 l\u1ec7 nh\u1ea5n v\u00e0o qu\u1ea3ng c\u00e1o so v\u1edbi s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong marketing tr\u1ef1c tuy\u1ebfn, gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i th\u00edch r\u00f5 h\u01a1n v\u1ec1 CTR v\u00e0 c\u00e1ch t\u00ednh to\u00e1n n\u00f3.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6acfe3314b806\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6acfe3314b806\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#CTR_la_gi\" title=\"CTR l\u00e0 g\u00ec?\">CTR l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Tai_sao_CTR_quan_trong\" title=\"T\u1ea1i sao CTR quan tr\u1ecdng?\">T\u1ea1i sao CTR quan tr\u1ecdng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Cach_tinh_CTR\" title=\"C\u00e1ch t\u00ednh CTR\">C\u00e1ch t\u00ednh CTR<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Cac_yeu_to_anh_huong_den_CTR\" title=\"C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn CTR\">C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn CTR<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Cach_tang_CTR_trong_chien_dich_PPC\" title=\"C\u00e1ch t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC\">C\u00e1ch t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Cach_tang_CTR_trong_SEO\" title=\"C\u00e1ch t\u0103ng CTR trong SEO\">C\u00e1ch t\u0103ng CTR trong SEO<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Tong_ket\" title=\"T\u1ed5ng k\u1ebft\">T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Cach_tang_CTR_trong_chien_dich_PPC-2\" title=\"C\u00e1ch t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC\">C\u00e1ch t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Toi_uu_tu_khoa\" title=\"T\u1ed1i \u01b0u t\u1eeb kh\u00f3a\">T\u1ed1i \u01b0u t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Tao_tieu_de_hap_dan\" title=\"T\u1ea1o ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn\">T\u1ea1o ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Thuc_hien_kiem_tra_AB\" title=\"Th\u1ef1c hi\u1ec7n ki\u1ec3m tra A\/B\">Th\u1ef1c hi\u1ec7n ki\u1ec3m tra A\/B<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Cach_tang_CTR_trong_SEO-2\" title=\"C\u00e1ch t\u0103ng CTR trong SEO\">C\u00e1ch t\u0103ng CTR trong SEO<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Toi_uu_noi_dung\" title=\"T\u1ed1i \u01b0u n\u1ed9i dung\">T\u1ed1i \u01b0u n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Tao_tieu_de_hap_dan-2\" title=\"T\u1ea1o ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn\">T\u1ea1o ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Toi_uu_meta_description\" title=\"T\u1ed1i \u01b0u meta description\">T\u1ed1i \u01b0u meta description<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/ctr-la-gi\/#Tong_ket-2\" title=\"T\u1ed5ng k\u1ebft\">T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"CTR_la_gi\"><\/span>CTR l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CTR (Click Through Rate) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. N\u00f3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u1ea7n ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o ho\u1eb7c li\u00ean k\u1ebft v\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb ho\u1eb7c xem. CTR \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t cho s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb v\u00e0 nh\u00e2n 100 \u0111\u1ec3 ra t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m.<\/p>\n<p>V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb 1000 l\u1ea7n v\u00e0 c\u00f3 50 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o \u0111\u00f3, CTR s\u1ebd l\u00e0 5%.<\/p>\n<p>CTR l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u00ec n\u00f3 cho bi\u1ebft m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a qu\u1ea3ng c\u00e1o ho\u1eb7c li\u00ean k\u1ebft. M\u1ed9t CTR cao c\u00f3 th\u1ec3 ch\u1ec9 ra r\u1eb1ng qu\u1ea3ng c\u00e1o ho\u1eb7c li\u00ean k\u1ebft c\u1ee7a b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd t\u1eeb ng\u01b0\u1eddi d\u00f9ng, trong khi m\u1ed9t CTR th\u1ea5p c\u00f3 th\u1ec3 cho th\u1ea5y r\u1eb1ng n\u00f3 kh\u00f4ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tai_sao_CTR_quan_trong\"><\/span>T\u1ea1i sao CTR quan tr\u1ecdng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CTR kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n sau khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o ho\u1eb7c li\u00ean k\u1ebft. V\u00ec v\u1eady, m\u1ed9t CTR cao c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 nhi\u1ec1u b\u00e1n h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n<p>CTR c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o. Trong c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0 Google AdWords, Facebook Ads ho\u1eb7c LinkedIn Ads, CTR cao c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o do c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y th\u01b0\u1eddng \u01b0u ti\u00ean hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u00f3 CTR cao.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cach_tinh_CTR\"><\/span>C\u00e1ch t\u00ednh CTR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CTR \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t cho s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb v\u00e0 nh\u00e2n 100 \u0111\u1ec3 ra t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m.<\/p>\n<p>C\u00f4ng th\u1ee9c t\u00ednh CTR: (S\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t \/ S\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb) x 100<\/p>\n<p>V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb 1000 l\u1ea7n v\u00e0 c\u00f3 50 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o \u0111\u00f3, CTR s\u1ebd l\u00e0 (50\/1000) x 100 = 5%.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Cac_yeu_to_anh_huong_den_CTR\"><\/span>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn CTR<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn CTR c\u1ee7a qu\u1ea3ng c\u00e1o ho\u1eb7c li\u00ean k\u1ebft, bao g\u1ed3m:<\/p>\n<ul>\n<li>\u0110\u1ecbnh d\u1ea1ng v\u00e0 v\u1ecb tr\u00ed: Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf v\u1ecb tr\u00ed n\u1ed5i b\u1eadt ho\u1eb7c c\u00f3 \u0111\u1ecbnh d\u1ea1ng kh\u00e1c bi\u1ec7t th\u01b0\u1eddng c\u00f3 CTR cao h\u01a1n.<\/li>\n<li>Ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3: S\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t.<\/li>\n<li>M\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng: \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o ho\u1eb7c li\u00ean k\u1ebft c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n CTR.<\/li>\n<li>Th\u1eddi gian hi\u1ec3n th\u1ecb: Th\u1eddi gian hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ho\u1eb7c li\u00ean k\u1ebft c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn CTR. V\u00ed d\u1ee5, trong m\u1ed9t chi\u1ebfn d\u1ecbch email marketing, vi\u1ec7c g\u1eedi email v\u00e0o gi\u1edd cao \u0111i\u1ec3m c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cach_tang_CTR_trong_chien_dich_PPC\"><\/span>C\u00e1ch t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"C\u00e1ch t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC\" src=\"https:\/\/prodima.vn\/wp-content\/uploads\/2021\/04\/ctr-la-gi-14-buoc-cai-thien-chi-so-ctr-trong-chien-dich-ppc.jpg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"C\u00e1ch t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC\"\/><\/p>\n<p>\u0110\u1ec3 t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC, c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 th\u1eed:<\/p>\n<ul>\n<li>Ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng: \u0110\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. N\u1eafm b\u1eaft \u00fd \u0111\u1ed3 v\u00e0 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 vi\u1ebft n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p.<\/li>\n<li>Vi\u1ebft ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn: Ti\u00eau \u0111\u1ec1 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. S\u1eed d\u1ee5ng t\u1eeb ng\u1eef k\u00edch th\u00edch, c\u00e2u chuy\u1ec7n ho\u1eb7c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt ti\u00eau \u0111\u1ec1.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch v\u00e0 c\u1ea5u tr\u00fac qu\u1ea3ng c\u00e1o kh\u00e1c: S\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch nh\u01b0 m\u1edf r\u1ed9ng li\u00ean k\u1ebft ho\u1eb7c hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n CTR.<\/li>\n<li>Th\u1eed nghi\u1ec7m A\/B: Th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 so s\u00e1nh hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o kh\u00e1c nhau v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m t\u0103ng CTR.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cach_tang_CTR_trong_SEO\"><\/span>C\u00e1ch t\u0103ng CTR trong SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"C\u00e1ch t\u0103ng CTR trong SEO\" src=\"https:\/\/gobranding.com.vn\/wp-content\/uploads\/2022\/08\/cac-cach-tang-ctr-hieu-qua-trong-seo.jpg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"C\u00e1ch t\u0103ng CTR trong SEO\"\/><\/p>\n<p>Trong SEO, c\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 t\u0103ng CTR cho c\u00e1c li\u00ean k\u1ebft c\u1ee7a b\u1ea1n:<\/p>\n<ul>\n<li>T\u1ed1i \u01b0u meta description: Vi\u1ebft m\u00f4 t\u1ea3 meta h\u1ea5p d\u1eabn v\u00e0 ch\u00ednh x\u00e1c \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o li\u00ean k\u1ebft c\u1ee7a b\u1ea1n.<\/li>\n<li>S\u1eed d\u1ee5ng c\u1ea5u tr\u00fac d\u1eef li\u1ec7u \u0111\u00e1nh d\u1ea5u: S\u1eed d\u1ee5ng c\u1ea5u tr\u00fac d\u1eef li\u1ec7u \u0111\u00e1nh d\u1ea5u \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt th\u00f4ng tin quan tr\u1ecdng trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>Nh\u1eafm v\u00e0o t\u1eeb kh\u00f3a d\u00e0i: T\u00ecm hi\u1ec3u v\u1ec1 t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng s\u1eed d\u1ee5ng khi t\u00ecm ki\u1ebfm v\u00e0 nh\u1eafm v\u00e0o c\u00e1c t\u1eeb kh\u00f3a n\u00e0y trong n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/li>\n<li>Cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb: \u0110\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n cung c\u1ea5p gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng th\u1ea5y n\u1ed9i dung h\u1eefu \u00edch, h\u1ecd c\u00f3 xu h\u01b0\u1edbng nh\u1ea5p chu\u1ed9t v\u00e0o li\u00ean k\u1ebft c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span>T\u1ed5ng k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CTR (Click Through Rate) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 SEO. N\u00f3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u1ea7n ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o ho\u1eb7c li\u00ean k\u1ebft v\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb ho\u1eb7c xem. CTR cao c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n v\u00e0 nhi\u1ec1u b\u00e1n h\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. \u0110\u1ec3 t\u0103ng CTR, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau nh\u01b0 vi\u1ebft n\u1ed9i dung h\u1ea5p d\u1eabn, s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac d\u1eef li\u1ec7u \u0111\u00e1nh d\u1ea5u v\u00e0 nh\u1eafm v\u00e0o t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_tang_CTR_trong_chien_dich_PPC-2\"><\/span>C\u00e1ch t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"C\u00e1ch t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC\" src=\"https:\/\/prodima.vn\/wp-content\/uploads\/2021\/04\/ctr-la-gi-14-buoc-cai-thien-chi-so-ctr-trong-chien-dich-ppc.jpg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"C\u00e1ch t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC\"\/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Toi_uu_tu_khoa\"><\/span>T\u1ed1i \u01b0u t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) trong chi\u1ebfn d\u1ecbch PPC, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Sau \u0111\u00f3, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a \u0111\u00f3. B\u1eb1ng c\u00e1ch ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u1ea5p v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm cao, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng CTR b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh cho nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tao_tieu_de_hap_dan\"><\/span>T\u1ea1o ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC, b\u1ea1n n\u00ean t\u1ea1o ra nh\u1eefng ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn. S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan v\u00e0 g\u00e2y k\u00edch th\u00edch \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t, \u01b0u \u0111\u00e3i ho\u1eb7c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u0111\u1ec3 t\u1ea1o ra s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Thuc_hien_kiem_tra_AB\"><\/span>Th\u1ef1c hi\u1ec7n ki\u1ec3m tra A\/B<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>M\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng CTR trong chi\u1ebfn d\u1ecbch PPC l\u00e0 th\u1ef1c hi\u1ec7n ki\u1ec3m tra A\/B. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n so s\u00e1nh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau trong qu\u1ea3ng c\u00e1o, ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 ho\u1eb7c h\u00ecnh \u1ea3nh. B\u1eb1ng c\u00e1ch th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh t\u1eebng y\u1ebfu t\u1ed1, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ph\u00e1p n\u00e0o mang l\u1ea1i t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t cao nh\u1ea5t v\u00e0 \u00e1p d\u1ee5ng n\u00f3 v\u00e0o chi\u1ebfn d\u1ecbch PPC c\u1ee7a m\u00ecnh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cach_tang_CTR_trong_SEO-2\"><\/span>C\u00e1ch t\u0103ng CTR trong SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"C\u00e1ch t\u0103ng CTR trong SEO\" src=\"https:\/\/gobranding.com.vn\/wp-content\/uploads\/2022\/08\/cac-cach-tang-ctr-hieu-qua-trong-seo.jpg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"C\u00e1ch t\u0103ng CTR trong SEO\"\/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Toi_uu_noi_dung\"><\/span>T\u1ed1i \u01b0u n\u1ed9i dung<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 t\u0103ng CTR trong SEO, vi\u1ec7c t\u1ed1i \u01b0u n\u1ed9i dung tr\u00ean trang web l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n ch\u1ecdn c\u00e1c t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u00fang xu\u1ea5t hi\u1ec7n trong ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 v\u00e0 n\u1ed9i dung c\u1ee7a trang web. B\u1ea1n c\u0169ng n\u00ean s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan trong c\u00e1c th\u1ebb heading (h1, h2, h3&#8230;) \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tao_tieu_de_hap_dan-2\"><\/span>T\u1ea1o ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng CTR trong SEO, b\u1ea1n c\u1ea7n t\u1ea1o ra nh\u1eefng ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn cho c\u00e1c b\u00e0i vi\u1ebft ho\u1eb7c trang web c\u1ee7a m\u00ecnh. S\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan v\u00e0 g\u00e2y k\u00edch th\u00edch \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt ti\u00eau \u0111\u1ec1 so v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00e1c. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 nh\u01b0 s\u1ed1 li\u1ec7u, c\u00e2u chuy\u1ec7n hay l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o li\u00ean k\u1ebft c\u1ee7a b\u1ea1n.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Toi_uu_meta_description\"><\/span>T\u1ed1i \u01b0u meta description<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Meta description l\u00e0 ph\u1ea7n m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn hi\u1ec3n th\u1ecb trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110\u1ec3 t\u0103ng CTR trong SEO, b\u1ea1n n\u00ean t\u1ed1i \u01b0u meta description b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a li\u00ean quan v\u00e0 t\u1ea1o ra m\u00f4 t\u1ea3 h\u1ea5p d\u1eabn. M\u00f4 t\u1ea3 n\u00ean ng\u1eafn g\u1ecdn, th\u00fa v\u1ecb v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o li\u00ean k\u1ebft c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t ho\u1eb7c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tong_ket-2\"><\/span>T\u1ed5ng k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch PPC, vi\u1ec7c t\u1ed1i \u01b0u t\u1eeb kh\u00f3a, t\u1ea1o ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn v\u00e0 th\u1ef1c hi\u1ec7n ki\u1ec3m tra A\/B l\u00e0 nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng CTR. Trong khi \u0111\u00f3, trong SEO, vi\u1ec7c t\u1ed1i \u01b0u n\u1ed9i dung, t\u1ea1o ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn v\u00e0 t\u1ed1i \u01b0u meta description l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng CTR. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch PPC v\u00e0 SEO c\u1ee7a m\u00ecnh.<\/p>\n<p>CTR l\u00e0 ti\u00eau ch\u00ed quan tr\u1ecdng trong qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi qu\u1ea3ng c\u00e1o. \u0110\u1ec3 c\u00f3 CTR cao, c\u1ea7n t\u1ed1i \u01b0u n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec3u r\u00f5 v\u1ec1 CTR s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh.<br \/>\n<iframe loading=\"lazy\" title=\"Cha\u0323y Qua\u0309ng Ca\u0301o Nhi\u0300n CTR Bi\u00ea\u0301t \u0110\u01b0\u01a1\u0323c Gi\u0300 | Cris | KTcity Library\" width=\"790\" height=\"444\" src=\"https:\/\/www.youtube.com\/embed\/NbLh07dHyl0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CTR l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a &#8220;Click-through Rate&#8221; trong ti\u1ebfng Anh, t\u1ee9c t\u1ef7 l\u1ec7 nh\u1ea5n v\u00e0o qu\u1ea3ng c\u00e1o so v\u1edbi s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9&#8230; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-28582","post","type-post","status-publish","format-standard","hentry","category-khai-niem-1"],"_links":{"self":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/28582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/comments?post=28582"}],"version-history":[{"count":0,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/28582\/revisions"}],"wp:attachment":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/media?parent=28582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/categories?post=28582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/tags?post=28582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}