{"id":30610,"date":"2023-09-18T09:55:21","date_gmt":"2023-09-18T02:55:21","guid":{"rendered":"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi"},"modified":"2023-09-18T09:55:21","modified_gmt":"2023-09-18T02:55:21","slug":"thi-phan-la-gi","status":"publish","type":"post","link":"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi","title":{"rendered":"Th\u1ecb ph\u1ea7n v\u00e0 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a n\u00f3 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh"},"content":{"rendered":"<p>Th\u1ecb ph\u1ea7n l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kinh t\u1ebf quan tr\u1ecdng, \u0111o l\u01b0\u1eddng s\u1ef1 chi\u1ebfm l\u0129nh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. B\u1eb1ng c\u00e1ch t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 doanh s\u1ed1 ho\u1eb7c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty so v\u1edbi t\u1ed5ng doanh s\u1ed1 ho\u1eb7c gi\u00e1 tr\u1ecb c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng, th\u1ecb ph\u1ea7n gi\u00fap hi\u1ec3u r\u00f5 v\u1ec1 v\u1ecb tr\u00ed c\u1ea1nh tranh v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Hi\u1ec3u r\u00f5 kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 kinh doanh \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong kinh doanh.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6ad05fb5b5c5b\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6ad05fb5b5c5b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#1_Thi_phan_la_gi\" title=\"1. Th\u1ecb ph\u1ea7n l\u00e0 g\u00ec?\">1. Th\u1ecb ph\u1ea7n l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#Vi_du\" title=\"V\u00ed d\u1ee5:\">V\u00ed d\u1ee5:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#Thi_phan_co_the_duoc_chia_thanh_cac_loai_sau\" title=\"Th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c lo\u1ea1i sau:\">Th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c lo\u1ea1i sau:<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#Loi_ich_cua_viec_theo_doi_va_xac_dinh_thi_phan\" title=\"L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c theo d\u00f5i v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n:\">L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c theo d\u00f5i v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#2_Vai_tro_va_cach_xac_dinh_thi_phan_tang_truong\" title=\"2. Vai tr\u00f2 v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng\">2. Vai tr\u00f2 v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#Cach_xac_dinh_thi_phan_tang_truong\" title=\"C\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng:\">C\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#3_Cach_xac_dinh_thi_phan_tang_truong\" title=\"3. C\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng\">3. C\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#31_Phan_tich_thi_truong\" title=\"3.1 Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng\">3.1 Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#32_Xac_dinh_diem_manh_va_diem_yeu\" title=\"3.2 X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu\">3.2 X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#4_Lam_the_nao_de_gia_tang_thi_phan\" title=\"4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n\">4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#41_Tao_ra_gia_tri_cho_khach_hang\" title=\"4.1 T\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng\">4.1 T\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#42_Tiep_can_cac_kenh_tiep_thi_hieu_qua\" title=\"4.2 Ti\u1ebfp c\u1eadn c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3\">4.2 Ti\u1ebfp c\u1eadn c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#5_Tam_quan_trong_cua_viec_xac_dinh_thi_phan_trong_hoat_dong_kinh_doanh\" title=\"5. T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n trong ho\u1ea1t \u0111\u1ed9ng kinh doanh\">5. T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n trong ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#6_Cach_xay_dung_chien_luoc_de_gia_tang_thi_phan\" title=\"6. C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n\">6. C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#61_Nghien_cuu_va_phan_tich_thi_truong\" title=\"6.1 Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng\">6.1 Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#62_Xac_dinh_muc_tieu_va_chien_luoc\" title=\"6.2 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c\">6.2 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/thi-phan-la-gi\/#Danh_sach_cac_buoc_de_xay_dung_chien_luoc\" title=\"Danh s\u00e1ch c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c:\">Danh s\u00e1ch c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Thi_phan_la_gi\"><\/span>1. Th\u1ecb ph\u1ea7n l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u1ecb ph\u1ea7n l\u00e0 t\u1ef7 l\u1ec7 m\u00e0 m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m chi\u1ebfm trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. N\u00f3 \u0111o l\u01b0\u1eddng s\u1ee9c m\u1ea1nh v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh c\u00f4ng nghi\u1ec7p. Th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia doanh thu ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p cho t\u1ed5ng doanh thu ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Th\u1ecb ph\u1ea7n quan tr\u1ecdng v\u00ec n\u00f3 cho bi\u1ebft m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng v\u00e0 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh. M\u1ed9t th\u1ecb ph\u1ea7n cao c\u00f3 th\u1ec3 ch\u1ec9 ra r\u1eb1ng doanh nghi\u1ec7p \u0111ang chi\u1ebfm \u01b0u th\u1ebf v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t gi\u00e1 c\u1ea3, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vi_du\"><\/span>V\u00ed d\u1ee5:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t c\u00f4ng ty \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u00f3 th\u1ecb ph\u1ea7n 30% trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u00f3 t\u1ed5ng c\u1ed9ng 100 tri\u1ec7u \u0111i\u1ec7n tho\u1ea1i \u0111\u01b0\u1ee3c b\u00e1n ra h\u00e0ng n\u0103m. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00f4ng ty \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c 30 tri\u1ec7u \u0111i\u1ec7n tho\u1ea1i v\u00e0 chi\u1ebfm \u01b0u th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng so v\u1edbi c\u00e1c c\u00f4ng ty c\u1ea1nh tranh kh\u00e1c.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thi_phan_co_the_duoc_chia_thanh_cac_loai_sau\"><\/span>Th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c lo\u1ea1i sau:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Th\u1ecb ph\u1ea7n t\u01b0\u01a1ng \u0111\u1ed1i: t\u1ef7 l\u1ec7 c\u1ee7a doanh thu ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t doanh nghi\u1ec7p so v\u1edbi to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Th\u1ecb ph\u1ea7n tuy\u1ec7t \u0111\u1ed1i: s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c doanh thu c\u1ee7a m\u1ed9t doanh nghi\u1ec7p so v\u1edbi to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>Th\u1ecb ph\u1ea7n ti\u1ec1m n\u0103ng: ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Loi_ich_cua_viec_theo_doi_va_xac_dinh_thi_phan\"><\/span>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c theo d\u00f5i v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Hi\u1ec3u r\u00f5 v\u1ec1 v\u1ecb tr\u00ed c\u1ea1nh tranh trong ng\u00e0nh c\u00f4ng nghi\u1ec7p<\/li>\n<li>X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p<\/li>\n<li>T\u00ecm ra c\u01a1 h\u1ed9i \u0111\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng tr\u01b0\u1edfng kinh doanh<\/li>\n<li>Theo d\u00f5i s\u1ef1 thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi \u0111\u1ec3 duy tr\u00ec ho\u1eb7c gia t\u0103ng th\u1ecb ph\u1ea7n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Vai_tro_va_cach_xac_dinh_thi_phan_tang_truong\"><\/span>2. Vai tr\u00f2 v\u00e0 c\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vai tr\u00f2 c\u1ee7a th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng l\u00e0 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh. Th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng cho bi\u1ebft m\u1ee9c \u0111\u1ed9 m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cach_xac_dinh_thi_phan_tang_truong\"><\/span>C\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>T\u00ednh to\u00e1n t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh thu ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh<\/li>\n<li>So s\u00e1nh t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng n\u00e0y v\u1edbi t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng c\u1ee7a to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>N\u1ebfu t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p cao h\u01a1n so v\u1edbi to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chi\u1ebfm \u01b0u th\u1ebf trong ng\u00e0nh<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Cach_xac_dinh_thi_phan_tang_truong\"><\/span>3. C\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_Phan_tich_thi_truong\"><\/span>3.1 Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n t\u0103ng tr\u01b0\u1edfng, c\u00f4ng ty c\u1ea7n ti\u1ebfn h\u00e0nh m\u1ed9t ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng trong ng\u00e0nh. C\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 kh\u1ea3o s\u00e1t, cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng n\u00e0y.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_Xac_dinh_diem_manh_va_diem_yeu\"><\/span>3.2 X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sau khi \u0111\u00e3 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ty c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00f4ng ty hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c. Ngo\u00e0i ra, vi\u1ec7c nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m y\u1ebfu gi\u00fap c\u00f4ng ty t\u00ecm ra nh\u1eefng c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Lam_the_nao_de_gia_tang_thi_phan\"><\/span>4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"41_Tao_ra_gia_tri_cho_khach_hang\"><\/span>4.1 T\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n, c\u00f4ng ty c\u1ea7n t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng th\u00f4ng qua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00f3 t\u00ednh s\u00e1ng t\u1ea1o. Ngo\u00e0i ra, c\u00f4ng ty c\u0169ng c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng t\u1ed1t v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"42_Tiep_can_cac_kenh_tiep_thi_hieu_qua\"><\/span>4.2 Ti\u1ebfp c\u1eadn c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n, c\u00f4ng ty c\u1ea7n ti\u1ebfp c\u1eadn c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. C\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, radio ho\u1eb7c b\u00e1o ch\u00ed. Ngo\u00e0i ra, c\u00f4ng ty n\u00ean t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, email marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Tam_quan_trong_cua_viec_xac_dinh_thi_phan_trong_hoat_dong_kinh_doanh\"><\/span>5. T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n trong ho\u1ea1t \u0111\u1ed9ng kinh doanh<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"5. T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n trong ho\u1ea1t \u0111\u1ed9ng kinh doanh\" src=\"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-content\/uploads\/2023\/09\/thi_phan_va_vai_tro_quan_trong_cua_no_trong_hoat_dong_kinh_doanh.jpg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"5. T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n trong ho\u1ea1t \u0111\u1ed9ng kinh doanh\"\/><br \/>\nTh\u1ecb ph\u1ea7n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00ec n\u00f3 cho bi\u1ebft v\u1ecb th\u1ebf c\u1ee7a c\u00f4ng ty trong ng\u00e0nh v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. X\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n gi\u00fap c\u00f4ng ty hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c s\u1ef1 \u01b0a chu\u1ed9ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n.<\/p>\n<p>Ngo\u00e0i ra, vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb ph\u1ea7n c\u0169ng gi\u00fap c\u00f4ng ty nh\u1eadn ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi trong th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecm ra nh\u1eefng l\u1ee3i \u00edch c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb ph\u1ea7n gi\u00fap c\u00f4ng ty ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh nhanh ch\u00f3ng khi c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed5i trong ng\u00e0nh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Cach_xay_dung_chien_luoc_de_gia_tang_thi_phan\"><\/span>6. C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"61_Nghien_cuu_va_phan_tich_thi_truong\"><\/span>6.1 Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng th\u1ecb ph\u1ea7n, c\u00f4ng ty c\u1ea7n ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00f4ng ty hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ng\u00e0nh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"62_Xac_dinh_muc_tieu_va_chien_luoc\"><\/span>6.2 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sau khi \u0111\u00e3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ty c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gia t\u0103ng th\u1ecb ph\u1ea7n. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng ho\u1eb7c t\u0103ng t\u1ef7 l\u1ec7 chia s\u1ebb trong th\u1ecb tr\u01b0\u1eddng. Chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3, ho\u1eb7c m\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Danh_sach_cac_buoc_de_xay_dung_chien_luoc\"><\/span>Danh s\u00e1ch c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ol>\n<li>Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<li>Ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<li>Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<li>\u0110i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n thi\u1ebft<\/li>\n<\/ol>\n<p>X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng th\u1ecb ph\u1ea7n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 th\u00edch nghi v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Th\u1ecb ph\u1ea7n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng trong kinh doanh, bi\u1ec3u th\u1ecb ph\u1ea7n tr\u0103m th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u1ed9t c\u00f4ng ty ho\u1eb7c s\u1ea3n ph\u1ea9m chi\u1ebfm gi\u1eef. Vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 t\u0103ng th\u1ecb ph\u1ea7n \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Hi\u1ec3u r\u00f5 v\u1ec1 th\u1ecb ph\u1ea7n v\u00e0 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a n\u00f3 s\u1ebd gi\u00fap c\u00e1c doanh nh\u00e2n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 v\u00e0 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<br \/>\n<iframe loading=\"lazy\" title=\"Th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i th\u1ecb tr\u01b0\u1eddng trong Kinh t\u1ebf v\u00e0 Marketing\" width=\"790\" height=\"444\" src=\"https:\/\/www.youtube.com\/embed\/3_d4Qj_Y6sc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb ph\u1ea7n l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kinh t\u1ebf quan tr\u1ecdng, \u0111o l\u01b0\u1eddng s\u1ef1 chi\u1ebfm l\u0129nh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. B\u1eb1ng c\u00e1ch&#8230; <\/p>\n","protected":false},"author":1,"featured_media":30609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-30610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khai-niem-1"],"_links":{"self":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/30610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/comments?post=30610"}],"version-history":[{"count":0,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/30610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/media\/30609"}],"wp:attachment":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/media?parent=30610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/categories?post=30610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/tags?post=30610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}