{"id":30812,"date":"2023-09-22T23:46:29","date_gmt":"2023-09-22T16:46:29","guid":{"rendered":"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi"},"modified":"2023-09-22T23:46:29","modified_gmt":"2023-09-22T16:46:29","slug":"youtube-trueview-la-gi","status":"publish","type":"post","link":"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi","title":{"rendered":"T\u00ecm hi\u1ec3u v\u1ec1 YouTube TrueView: C\u00e1ch t\u00ednh ph\u00ed v\u00e0 \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o"},"content":{"rendered":"<p>B\u1ea1n mu\u1ed1n bi\u1ebft v\u1ec1 YouTube TrueView l\u00e0 g\u00ec? Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m v\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean YouTube n\u00e0y. H\u00e3y \u0111\u1ecdc \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch m\u00e0 TrueView ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_40 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6ad031f9988db\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6ad031f9988db\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#1_Quang_Cao_Youtube_TrueView_La_Gi\" title=\"1. Qu\u1ea3ng C\u00e1o Youtube TrueView L\u00e0 G\u00ec?\">1. Qu\u1ea3ng C\u00e1o Youtube TrueView L\u00e0 G\u00ec?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#Vi_du\" title=\"V\u00ed d\u1ee5:\">V\u00ed d\u1ee5:<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#Uu_diem_cua_TrueView\" title=\"\u01afu \u0111i\u1ec3m c\u1ee7a TrueView:\">\u01afu \u0111i\u1ec3m c\u1ee7a TrueView:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#2_Tinh_Phi_Quang_Cao_Nhu_The_Nao\" title=\"2. T\u00ednh Ph\u00ed Qu\u1ea3ng C\u00e1o Nh\u01b0 Th\u1ebf N\u00e0o?\">2. T\u00ednh Ph\u00ed Qu\u1ea3ng C\u00e1o Nh\u01b0 Th\u1ebf N\u00e0o?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#21_Cach_tinh_phi_quang_cao\" title=\"2.1. C\u00e1ch t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o\">2.1. C\u00e1ch t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#211_Tinh_phi_CPM\" title=\"2.1.1. T\u00ednh ph\u00ed CPM\">2.1.1. T\u00ednh ph\u00ed CPM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#212_Tinh_phi_CPV\" title=\"2.1.2. T\u00ednh ph\u00ed CPV\">2.1.2. T\u00ednh ph\u00ed CPV<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#22_Yeu_to_anh_huong_den_phi_quang_cao\" title=\"2.2. Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u00ed qu\u1ea3ng c\u00e1o\">2.2. Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u00ed qu\u1ea3ng c\u00e1o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#3_Lua_Chon_Win-Win_Cho_Ca_Nguoi_Dung_Va_Nha_Quang_Cao\" title=\"3. L\u1ef1a Ch\u1ecdn Win-Win Cho C\u1ea3 Ng\u01b0\u1eddi D\u00f9ng V\u00e0 Nh\u00e0 Qu\u1ea3ng C\u00e1o\">3. L\u1ef1a Ch\u1ecdn Win-Win Cho C\u1ea3 Ng\u01b0\u1eddi D\u00f9ng V\u00e0 Nh\u00e0 Qu\u1ea3ng C\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#4_Cach_Tinh_Phi_Quang_Cao_Phu_Hop\" title=\"4. C\u00e1ch T\u00ednh Ph\u00ed Qu\u1ea3ng C\u00e1o Ph\u00f9 H\u1ee3p\">4. C\u00e1ch T\u00ednh Ph\u00ed Qu\u1ea3ng C\u00e1o Ph\u00f9 H\u1ee3p<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#41_Tinh_phi_theo_luot_xem\" title=\"4.1. T\u00ednh ph\u00ed theo l\u01b0\u1ee3t xem\">4.1. T\u00ednh ph\u00ed theo l\u01b0\u1ee3t xem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#42_Tinh_phi_theo_luot_hien_thi\" title=\"4.2. T\u00ednh ph\u00ed theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb\">4.2. T\u00ednh ph\u00ed theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#5_TrueView_Youtube_Khong_Gioi_Han_Thoi_Luong_Video_QC_Dinh_Dang_Quang_Cao_YouTube_TrueView\" title=\"5. TrueView Youtube Kh\u00f4ng Gi\u1edbi H\u1ea1n Th\u1eddi L\u01b0\u1ee3ng Video QC \u0110\u1ecbnh D\u1ea1ng Qu\u1ea3ng C\u00e1o YouTube TrueView\">5. TrueView Youtube Kh\u00f4ng Gi\u1edbi H\u1ea1n Th\u1eddi L\u01b0\u1ee3ng Video QC \u0110\u1ecbnh D\u1ea1ng Qu\u1ea3ng C\u00e1o YouTube TrueView<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#51Uu_diem_cua_TrueView_Youtube\" title=\"5.1.\u01afu \u0111i\u1ec3m c\u1ee7a TrueView Youtube\">5.1.\u01afu \u0111i\u1ec3m c\u1ee7a TrueView Youtube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#52_Han_che_cua_TrueView_Youtube\" title=\"5.2. H\u1ea1n ch\u1ebf c\u1ee7a TrueView Youtube\">5.2. H\u1ea1n ch\u1ebf c\u1ee7a TrueView Youtube<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#6_Quang_Cao_TrueView_In-Stream_Quang_cao_trong_luong_La_Gi\" title=\"6. Qu\u1ea3ng C\u00e1o TrueView In-Stream (Qu\u1ea3ng c\u00e1o trong lu\u1ed3ng) L\u00e0 G\u00ec?\">6. Qu\u1ea3ng C\u00e1o TrueView In-Stream (Qu\u1ea3ng c\u00e1o trong lu\u1ed3ng) L\u00e0 G\u00ec?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#Quang_cao_TrueView_In-Stream_la_gi\" title=\"Qu\u1ea3ng c\u00e1o TrueView In-Stream l\u00e0 g\u00ec?\">Qu\u1ea3ng c\u00e1o TrueView In-Stream l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#Cach_hien_thi_quang_cao_TrueView_In-Stream\" title=\"C\u00e1ch hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o TrueView In-Stream\">C\u00e1ch hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o TrueView In-Stream<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#7_Cach_Tinh_Phi_Trueview_In-Stream_Youtube\" title=\"7. C\u00e1ch T\u00ednh Ph\u00ed Trueview In-Stream Youtube\">7. C\u00e1ch T\u00ednh Ph\u00ed Trueview In-Stream Youtube<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#Cach_tinh_phi_TrueView_In-Stream_tren_YouTube\" title=\"C\u00e1ch t\u00ednh ph\u00ed TrueView In-Stream tr\u00ean YouTube\">C\u00e1ch t\u00ednh ph\u00ed TrueView In-Stream tr\u00ean YouTube<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#Nhung_yeu_to_anh_huong_den_gia_cuoc_CPV\" title=\"Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u01b0\u1edbc CPV:\">Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u01b0\u1edbc CPV:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#8_Cach_Tinh_Phi_Trueview_In-Stream_Youtube\" title=\"8. C\u00e1ch T\u00ednh Ph\u00ed Trueview In-Stream Youtube\">8. C\u00e1ch T\u00ednh Ph\u00ed Trueview In-Stream Youtube<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#81_Cach_tinh_phi_dua_tren_luot_xem\" title=\"8.1. C\u00e1ch t\u00ednh ph\u00ed d\u1ef1a tr\u00ean l\u01b0\u1ee3t xem:\">8.1. C\u00e1ch t\u00ednh ph\u00ed d\u1ef1a tr\u00ean l\u01b0\u1ee3t xem:<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#Vi_du-2\" title=\"V\u00ed d\u1ee5:\">V\u00ed d\u1ee5:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#82_Cach_tinh_phi_dua_tren_tan_suat_hien_thi\" title=\"8.2. C\u00e1ch t\u00ednh ph\u00ed d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb:\">8.2. C\u00e1ch t\u00ednh ph\u00ed d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb:<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#Vi_du-3\" title=\"V\u00ed d\u1ee5:\">V\u00ed d\u1ee5:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#9_Dieu_Kien_De_Quang_Cao_View_TrueView\" title=\"9. \u0110i\u1ec1u Ki\u1ec7n \u0110\u1ec3 Qu\u1ea3ng C\u00e1o View TrueView\">9. \u0110i\u1ec1u Ki\u1ec7n \u0110\u1ec3 Qu\u1ea3ng C\u00e1o View TrueView<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#91_Tuoi_toi_thieu\" title=\"9.1. Tu\u1ed5i t\u1ed1i thi\u1ec3u:\">9.1. Tu\u1ed5i t\u1ed1i thi\u1ec3u:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#92_Dap_ung_yeu_cau_noi_dung\" title=\"9.2. \u0110\u00e1p \u1ee9ng y\u00eau c\u1ea7u n\u1ed9i dung:\">9.2. \u0110\u00e1p \u1ee9ng y\u00eau c\u1ea7u n\u1ed9i dung:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#93_Dap_ung_yeu_cau_ky_thuat\" title=\"9.3. \u0110\u00e1p \u1ee9ng y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt:\">9.3. \u0110\u00e1p \u1ee9ng y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#10_Co_The_Bao_Gom_Nhung_Gi_Khi_Mot_Mau_Quang_Cao_TrueView_Hien_Thi\" title=\"10. C\u00f3 Th\u1ec3 Bao G\u1ed3m Nh\u1eefng G\u00ec Khi M\u1ed9t M\u1eabu Qu\u1ea3ng C\u00e1o TrueView Hi\u1ec3n Th\u1ecb?\">10. C\u00f3 Th\u1ec3 Bao G\u1ed3m Nh\u1eefng G\u00ec Khi M\u1ed9t M\u1eabu Qu\u1ea3ng C\u00e1o TrueView Hi\u1ec3n Th\u1ecb?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#1_Video_quang_cao\" title=\"1. Video qu\u1ea3ng c\u00e1o:\">1. Video qu\u1ea3ng c\u00e1o:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#2_Tieu_de_va_mo_ta\" title=\"2. Ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3:\">2. Ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3:<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#Danh_sach_cac_thanh_phan_co_the_bao_gom_trong_mot_mau_quang_cao_TrueView_hien_thi\" title=\"Danh s\u00e1ch c\u00e1c th\u00e0nh ph\u1ea7n c\u00f3 th\u1ec3 bao g\u1ed3m trong m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o TrueView hi\u1ec3n th\u1ecb:\">Danh s\u00e1ch c\u00e1c th\u00e0nh ph\u1ea7n c\u00f3 th\u1ec3 bao g\u1ed3m trong m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o TrueView hi\u1ec3n th\u1ecb:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#11_Nhung_Muc_Tieu_Quang_Cao_Co_Ho_Tro_Dinh_Dang_In-Stream\" title=\"11. Nh\u1eefng M\u1ee5c Ti\u00eau Qu\u1ea3ng C\u00e1o C\u00f3 H\u1ed7 Tr\u1ee3 \u0110\u1ecbnh D\u1ea1ng In-Stream\">11. Nh\u1eefng M\u1ee5c Ti\u00eau Qu\u1ea3ng C\u00e1o C\u00f3 H\u1ed7 Tr\u1ee3 \u0110\u1ecbnh D\u1ea1ng In-Stream<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#a_Tang_nhan_thuc_thuong_hieu\" title=\"a) T\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u:\">a) T\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#b_Tang_luu_luong_truy_cap_website\" title=\"b) T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website:\">b) T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#c_Xay_dung_danh_sach_khach_hang\" title=\"c) X\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng:\">c) X\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng:<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#Danh_sach_cac_muc_tieu_quang_cao_co_the_duoc_ho_tro_boi_dinh_dang_In-Stream\" title=\"Danh s\u00e1ch c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi \u0111\u1ecbnh d\u1ea1ng In-Stream:\">Danh s\u00e1ch c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi \u0111\u1ecbnh d\u1ea1ng In-Stream:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#12_Quang_Cao_TrueView_Discovery_Quang_cao_kham_pha_La_Gi\" title=\"12. Qu\u1ea3ng C\u00e1o TrueView Discovery (Qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1) L\u00e0 G\u00ec?\">12. Qu\u1ea3ng C\u00e1o TrueView Discovery (Qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1) L\u00e0 G\u00ec?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#Khai_niem\" title=\"Kh\u00e1i ni\u1ec7m\">Kh\u00e1i ni\u1ec7m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#Cach_hoat_dong\" title=\"C\u00e1ch ho\u1ea1t \u0111\u1ed9ng\">C\u00e1ch ho\u1ea1t \u0111\u1ed9ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#13_Cach_Hien_Thi_Quang_Cao_Trueview_Discovery\" title=\"13. C\u00e1ch Hi\u1ec3n Th\u1ecb Qu\u1ea3ng C\u00e1o Trueview Discovery\">13. C\u00e1ch Hi\u1ec3n Th\u1ecb Qu\u1ea3ng C\u00e1o Trueview Discovery<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#-_Ket_qua_tim_kiem_Quang_cao_se_xuat_hien_trong_ket_qua_tim_kiem_khi_nguoi_dung_nhap_tu_khoa_lien_quan_den_noi_dung_cua_video_quang_cao\" title=\"&#8211; K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm: Qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm khi ng\u01b0\u1eddi d\u00f9ng nh\u1eadp t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn n\u1ed9i dung c\u1ee7a video qu\u1ea3ng c\u00e1o.\">&#8211; K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm: Qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm khi ng\u01b0\u1eddi d\u00f9ng nh\u1eadp t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn n\u1ed9i dung c\u1ee7a video qu\u1ea3ng c\u00e1o.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#-_Trang_chu_YouTube_Quang_cao_co_the_xuat_hien_trong_danh_sach_video_goi_y_tren_trang_chu_YouTube\" title=\"&#8211; Trang ch\u1ee7 YouTube: Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong danh s\u00e1ch video g\u1ee3i \u00fd tr\u00ean trang ch\u1ee7 YouTube.\">&#8211; Trang ch\u1ee7 YouTube: Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong danh s\u00e1ch video g\u1ee3i \u00fd tr\u00ean trang ch\u1ee7 YouTube.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#-_Trang_xem_video_Quang_cao_cung_co_the_xuat_hien_trong_danh_sach_video_goi_y_khi_nguoi_dung_xem_mot_video_khac\" title=\"&#8211; Trang xem video: Qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong danh s\u00e1ch video g\u1ee3i \u00fd khi ng\u01b0\u1eddi d\u00f9ng xem m\u1ed9t video kh\u00e1c.\">&#8211; Trang xem video: Qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong danh s\u00e1ch video g\u1ee3i \u00fd khi ng\u01b0\u1eddi d\u00f9ng xem m\u1ed9t video kh\u00e1c.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#14_Cach_Tinh_Phi_TrueView_-_Discovery_Youtube\" title=\"14. C\u00e1ch T\u00ednh Ph\u00ed TrueView &#8211; Discovery Youtube\">14. C\u00e1ch T\u00ednh Ph\u00ed TrueView &#8211; Discovery Youtube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#15_Tinh_Phi_Theo_So_Luot_Hien_Thi\" title=\"15. T\u00ednh Ph\u00ed Theo S\u1ed1 L\u01b0\u1ee3t Hi\u1ec3n Th\u1ecb\">15. T\u00ednh Ph\u00ed Theo S\u1ed1 L\u01b0\u1ee3t Hi\u1ec3n Th\u1ecb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#16_Dieu_Kien_De_Quang_Cao_View_TrueView_Discovery\" title=\"16. \u0110i\u1ec1u Ki\u1ec7n \u0110\u1ec3 Qu\u1ea3ng C\u00e1o View TrueView Discovery\">16. \u0110i\u1ec1u Ki\u1ec7n \u0110\u1ec3 Qu\u1ea3ng C\u00e1o View TrueView Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#17_Nhung_Muc_Tieu_Quang_Cao_co_Ho_Tro_Dinh_Dang_TrueView_Discovery\" title=\"17. Nh\u1eefng M\u1ee5c Ti\u00eau Qu\u1ea3ng C\u00e1o c\u00f3 H\u1ed7 Tr\u1ee3 \u0110\u1ecbnh D\u1ea1ng TrueView Discovery\">17. Nh\u1eefng M\u1ee5c Ti\u00eau Qu\u1ea3ng C\u00e1o c\u00f3 H\u1ed7 Tr\u1ee3 \u0110\u1ecbnh D\u1ea1ng TrueView Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#18_Co_Bao_Nhieu_Dinh_Dang_Ban_Co_The_Lua_Chon\" title=\"18. C\u00f3 Bao Nhi\u00eau \u0110\u1ecbnh D\u1ea1ng B\u1ea1n C\u00f3 Th\u1ec3 L\u1ef1a Ch\u1ecdn?\">18. C\u00f3 Bao Nhi\u00eau \u0110\u1ecbnh D\u1ea1ng B\u1ea1n C\u00f3 Th\u1ec3 L\u1ef1a Ch\u1ecdn?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/ungdung.hotronghiencuu.com\/open\/youtube-trueview-la-gi\/#19_Lam_The_Nao_De_Setup_Quang_Cao_TrueView_Tren_Youtube\" title=\"19. L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Setup Qu\u1ea3ng C\u00e1o TrueView Tr\u00ean Youtube?\">19. L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Setup Qu\u1ea3ng C\u00e1o TrueView Tr\u00ean Youtube?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Quang_Cao_Youtube_TrueView_La_Gi\"><\/span>1. Qu\u1ea3ng C\u00e1o Youtube TrueView L\u00e0 G\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Qu\u1ea3ng c\u00e1o Youtube TrueView l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng YouTube cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o theo \u00fd mu\u1ed1n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 b\u1ecf qua qu\u1ea3ng c\u00e1o sau 5 gi\u00e2y ho\u1eb7c ti\u1ebfp t\u1ee5c xem n\u1ebfu h\u1ecd quan t\u00e2m. V\u1edbi TrueView, nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi d\u00f9ng xem \u00edt nh\u1ea5t 30 gi\u00e2y c\u1ee7a qu\u1ea3ng c\u00e1o ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3 (nh\u1ea5p v\u00e0o li\u00ean k\u1ebft, hi\u1ec3n th\u1ecb ph\u1ee5 \u0111\u1ec1, vv).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vi_du\"><\/span>V\u00ed d\u1ee5:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng b\u1ecf qua qu\u1ea3ng c\u00e1o sau 5 gi\u00e2y, nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd kh\u00f4ng ph\u1ea3i tr\u1ea3 b\u1ea5t k\u1ef3 chi ph\u00ed n\u00e0o. Tuy nhi\u00ean, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c xem qu\u1ea3ng c\u00e1o trong \u00edt nh\u1ea5t 30 gi\u00e2y ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3, nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh ph\u00ed.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Uu_diem_cua_TrueView\"><\/span>\u01afu \u0111i\u1ec3m c\u1ee7a TrueView:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Ti\u1ebft ki\u1ec7m chi ph\u00ed: Nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o.<\/li>\n<li>T\u00ednh t\u01b0\u01a1ng t\u00e1c cao: V\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 b\u1ecf qua qu\u1ea3ng c\u00e1o, ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 quan t\u00e2m m\u1edbi ti\u1ebfp t\u1ee5c xem v\u00e0 t\u01b0\u01a1ng t\u00e1c. Do \u0111\u00f3, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a qu\u1ea3ng c\u00e1o TrueView th\u01b0\u1eddng cao h\u01a1n so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c.<\/li>\n<li>Ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi ng\u00e2n s\u00e1ch: TrueView cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y ho\u1eb7c t\u1ed5ng s\u1ed1 ti\u1ec1n m\u00e0 h\u1ecd mu\u1ed1n chi tr\u1ea3 cho chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean YouTube m\u1ed9t c\u00e1ch linh ho\u1ea1t.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Tinh_Phi_Quang_Cao_Nhu_The_Nao\"><\/span>2. T\u00ednh Ph\u00ed Qu\u1ea3ng C\u00e1o Nh\u01b0 Th\u1ebf N\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"21_Cach_tinh_phi_quang_cao\"><\/span>2.1. C\u00e1ch t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi qu\u1ea3ng c\u00e1o tr\u00ean YouTube, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn gi\u1eefa hai h\u00ecnh th\u1ee9c t\u00ednh ph\u00ed: theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (CPM) ho\u1eb7c theo l\u01b0\u1ee3t xem (CPV). V\u1edbi CPM, b\u1ea1n s\u1ebd tr\u1ea3 ph\u00ed cho m\u1ed7i 1,000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean YouTube. Trong khi \u0111\u00f3, v\u1edbi CPV, b\u1ea1n ch\u1ec9 tr\u1ea3 ph\u00ed khi ng\u01b0\u1eddi xem nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n v\u00e0 xem \u00edt nh\u1ea5t 30 gi\u00e2y ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"211_Tinh_phi_CPM\"><\/span>2.1.1. T\u00ednh ph\u00ed CPM<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u0110\u1ec3 t\u00ednh ph\u00ed CPM, c\u00f4ng th\u1ee9c l\u00e0:<\/p>\n<ul>\n<li>S\u1ed1 ti\u1ec1n qu\u1ea3ng c\u00e1o = S\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \/ 1,000 * Gi\u00e1 CPM<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh 10,000 l\u1ea7n v\u00e0 gi\u00e1 CPM l\u00e0 $5, t\u1ed5ng s\u1ed1 ti\u1ec1n b\u1ea1n c\u1ea7n tr\u1ea3 s\u1ebd l\u00e0 $50.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"212_Tinh_phi_CPV\"><\/span>2.1.2. T\u00ednh ph\u00ed CPV<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>\u0110\u1ec3 t\u00ednh ph\u00ed CPV, c\u00f4ng th\u1ee9c l\u00e0:<\/p>\n<ul>\n<li>S\u1ed1 ti\u1ec1n qu\u1ea3ng c\u00e1o = S\u1ed1 l\u01b0\u1ee3t xem qu\u1ea3ng c\u00e1o * Gi\u00e1 CPV<\/li>\n<\/ul>\n<p>V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 1,000 l\u01b0\u1ee3t xem qu\u1ea3ng c\u00e1o v\u00e0 gi\u00e1 CPV l\u00e0 $0.10, t\u1ed5ng s\u1ed1 ti\u1ec1n b\u1ea1n c\u1ea7n tr\u1ea3 s\u1ebd l\u00e0 $100.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Yeu_to_anh_huong_den_phi_quang_cao\"><\/span>2.2. Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u00ed qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean YouTube, bao g\u1ed3m:<\/p>\n<ul>\n<li>\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3: M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u00e0o? \u0110\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1n gi\u1ea3 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee9c ph\u00ed.<\/li>\n<li>M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh: L\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u hay \u00edt \u0111\u1ed1i th\u1ee7? N\u1ebfu c\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, m\u1ee9c ph\u00ed c\u00f3 th\u1ec3 cao h\u01a1n.<\/li>\n<li>Th\u1eddi \u0111i\u1ec3m hi\u1ec3n th\u1ecb: Th\u1eddi gian trong ng\u00e0y ho\u1eb7c tu\u1ea7n khi b\u1ea1n mu\u1ed1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c ph\u00ed.<\/li>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o: Qu\u1ea3ng c\u00e1o c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, h\u1ea5p d\u1eabn v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1ed1t v\u1edbi ng\u01b0\u1eddi xem s\u1ebd c\u00f3 m\u1ee9c ph\u00ed th\u1ea5p h\u01a1n.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Lua_Chon_Win-Win_Cho_Ca_Nguoi_Dung_Va_Nha_Quang_Cao\"><\/span>3. L\u1ef1a Ch\u1ecdn Win-Win Cho C\u1ea3 Ng\u01b0\u1eddi D\u00f9ng V\u00e0 Nh\u00e0 Qu\u1ea3ng C\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tr\u00ean YouTube, vi\u1ec7c l\u1ef1a ch\u1ecdn win-win cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, YouTube cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00ednh n\u0103ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m xem video c\u1ee7a m\u00ecnh, trong khi nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau.<\/p>\n<p>V\u1edbi YouTube, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng b\u1ecf qua qu\u1ea3ng c\u00e1o sau 5 gi\u00e2y n\u1ebfu kh\u00f4ng mu\u1ed1n xem. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng b\u1ecb l\u00e0m phi\u1ec1n b\u1edfi qu\u1ea3ng c\u00e1o kh\u00f4ng li\u00ean quan ho\u1eb7c kh\u00f4ng h\u1ee9ng th\u00fa. Tuy nhi\u00ean, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c xem qu\u1ea3ng c\u00e1o sau 5 gi\u00e2y, nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd ch\u1ec9 ph\u1ea3i tr\u1ea3 ph\u00ed khi ng\u01b0\u1eddi xem \u0111\u00e3 xem \u00edt nh\u1ea5t 30 gi\u00e2y ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng win-win, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng quy\u1ebft \u0111\u1ecbnh xem hay kh\u00f4ng xem qu\u1ea3ng c\u00e1o, trong khi nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ec9 tr\u1ea3 ph\u00ed khi qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c xem v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Cach_Tinh_Phi_Quang_Cao_Phu_Hop\"><\/span>4. C\u00e1ch T\u00ednh Ph\u00ed Qu\u1ea3ng C\u00e1o Ph\u00f9 H\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"41_Tinh_phi_theo_luot_xem\"><\/span>4.1. T\u00ednh ph\u00ed theo l\u01b0\u1ee3t xem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0110\u1ec3 t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o TrueView, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1ch t\u00ednh ph\u00ed theo l\u01b0\u1ee3t xem. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi xem nh\u1ea5p v\u00e0o video c\u1ee7a b\u1ea1n v\u00e0 xem \u00edt nh\u1ea5t 30 gi\u00e2y ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi video b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o c\u00e1c li\u00ean k\u1ebft trong video.<\/p>\n<ul>\n<li>B\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n khi c\u00f3 ng\u01b0\u1eddi xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u00edt nh\u1ea5t 30 gi\u00e2y ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi video.<\/li>\n<li>T\u00ednh ph\u00ed \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng l\u01b0\u1ee3t xem ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi video.<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y \u0111\u1ec3 ki\u1ec3m so\u00e1t chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"42_Tinh_phi_theo_luot_hien_thi\"><\/span>4.2. T\u00ednh ph\u00ed theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ngo\u00e0i t\u00ednh ph\u00ed theo l\u01b0\u1ee3t xem, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00ednh ph\u00ed theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o TrueView. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n khi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau.<\/p>\n<ul>\n<li>B\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n khi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau.<\/li>\n<li>T\u00ednh ph\u00ed \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o.<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y \u0111\u1ec3 ki\u1ec3m so\u00e1t chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_TrueView_Youtube_Khong_Gioi_Han_Thoi_Luong_Video_QC_Dinh_Dang_Quang_Cao_YouTube_TrueView\"><\/span>5. TrueView Youtube Kh\u00f4ng Gi\u1edbi H\u1ea1n Th\u1eddi L\u01b0\u1ee3ng Video QC \u0110\u1ecbnh D\u1ea1ng Qu\u1ea3ng C\u00e1o YouTube TrueView<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TrueView Youtube l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o tr\u00ean YouTube cho ph\u00e9p b\u1ea1n hi\u1ec3n th\u1ecb video kh\u00f4ng gi\u1edbi h\u1ea1n th\u1eddi l\u01b0\u1ee3ng. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n t\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u1ed9i dung c\u1ee7a video v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"51Uu_diem_cua_TrueView_Youtube\"><\/span>5.1.\u01afu \u0111i\u1ec3m c\u1ee7a TrueView Youtube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Kh\u00f4ng gi\u1edbi h\u1ea1n th\u1eddi l\u01b0\u1ee3ng video: B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng video d\u00e0i v\u00e0 chi ti\u1ebft \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ho\u00e0n to\u00e0n.<\/li>\n<li>T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3: B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft trong video \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1n gi\u1ea3 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n, nh\u01b0 xem s\u1ea3n ph\u1ea9m, gh\u00e9 th\u0103m website ho\u1eb7c \u0111\u0103ng k\u00fd k\u00eanh YouTube c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"52_Han_che_cua_TrueView_Youtube\"><\/span>5.2. H\u1ea1n ch\u1ebf c\u1ee7a TrueView Youtube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Kh\u00e1n gi\u1ea3 c\u00f3 th\u1ec3 b\u1ecf qua qu\u1ea3ng c\u00e1o sau 5 gi\u00e2y: M\u1eb7c d\u00f9 b\u1ea1n kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n cho l\u01b0\u1ee3t xem ng\u1eafn, nh\u01b0ng \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i t\u1ea1o ra m\u1ed9t video h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 trong th\u1eddi gian ng\u1eafn.<\/li>\n<li>Chi ph\u00ed qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u0103ng: V\u00ec b\u1ea1n ch\u1ec9 tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi xem xem \u00edt nh\u1ea5t 30 gi\u00e2y ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi video, vi\u1ec7c thu h\u00fat kh\u00e1n gi\u1ea3 \u0111\u1ec3 xem \u0111\u1ee7 th\u1eddi gian c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_Quang_Cao_TrueView_In-Stream_Quang_cao_trong_luong_La_Gi\"><\/span>6. Qu\u1ea3ng C\u00e1o TrueView In-Stream (Qu\u1ea3ng c\u00e1o trong lu\u1ed3ng) L\u00e0 G\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Quang_cao_TrueView_In-Stream_la_gi\"><\/span>Qu\u1ea3ng c\u00e1o TrueView In-Stream l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o TrueView In-Stream l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean YouTube, n\u01a1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u01b0\u1edbc, gi\u1eefa ho\u1eb7c sau video ng\u01b0\u1eddi d\u00f9ng \u0111ang xem. \u0110\u00e2y l\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i xem v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 b\u1ecf qua sau 5 gi\u00e2y. Qu\u1ea3ng c\u00e1o TrueView In-Stream cho ph\u00e9p ng\u01b0\u1eddi xem t\u1ef1 do ch\u1ecdn xem ho\u1eb7c b\u1ecf qua qu\u1ea3ng c\u00e1o, t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o kh\u00f4ng g\u00e2y phi\u1ec1n to\u00e1i cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cach_hien_thi_quang_cao_TrueView_In-Stream\"><\/span>C\u00e1ch hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o TrueView In-Stream<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi m\u1ed9t video \u0111\u01b0\u1ee3c ch\u1ea1y tr\u00ean YouTube, qu\u1ea3ng c\u00e1o TrueView In-Stream s\u1ebd xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc, gi\u1eefa ho\u1eb7c sau video \u0111\u00f3. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u00ecn th\u1ea5y ti\u00eau \u0111\u1ec1 c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 th\u1ec3 b\u1ea5m v\u00e0o \u0111\u1ec3 xem chi ti\u1ebft ho\u1eb7c b\u1ecf qua sau 5 gi\u00e2y. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn xem qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn trang \u0111\u00edch c\u1ee7a nh\u00e0 qu\u1ea3ng c\u00e1o sau khi qu\u1ea3ng c\u00e1o k\u1ebft th\u00fac.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Cach_Tinh_Phi_Trueview_In-Stream_Youtube\"><\/span>7. C\u00e1ch T\u00ednh Ph\u00ed Trueview In-Stream Youtube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Cach_tinh_phi_TrueView_In-Stream_tren_YouTube\"><\/span>C\u00e1ch t\u00ednh ph\u00ed TrueView In-Stream tr\u00ean YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ph\u00ed qu\u1ea3ng c\u00e1o TrueView In-Stream tr\u00ean YouTube \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh chi ph\u00ed theo l\u01b0\u1ee3t xem (CPV). \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi xem ch\u1ecdn xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n trong \u00edt nh\u1ea5t 30 gi\u00e2y ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea5m v\u00e0o li\u00ean k\u1ebft ho\u1eb7c th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Nhung_yeu_to_anh_huong_den_gia_cuoc_CPV\"><\/span>Nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 c\u01b0\u1edbc CPV:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Th\u1ecb tr\u01b0\u1eddng: Gi\u00e1 c\u01b0\u1edbc CPV c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eafm \u0111\u1ebfn.<\/li>\n<li>T\u1eeb kh\u00f3a: M\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a c\u00f3 gi\u00e1 c\u01b0\u1edbc cao h\u01a1n do s\u1ef1 c\u1ea1nh tranh cao trong l\u0129nh v\u1ef1c \u0111\u00f3.<\/li>\n<li>M\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng: Vi\u1ec7c ch\u1ecdn m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng r\u00f5 r\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"8_Cach_Tinh_Phi_Trueview_In-Stream_Youtube\"><\/span>8. C\u00e1ch T\u00ednh Ph\u00ed Trueview In-Stream Youtube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"8. C\u00e1ch T\u00ednh Ph\u00ed Trueview In-Stream Youtube\" src=\"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-content\/uploads\/2023\/09\/tim_hieu_ve_youtube_trueview_cach_tinh_phi_va_dinh_dang_quang_cao.jpg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"8. C\u00e1ch T\u00ednh Ph\u00ed Trueview In-Stream Youtube\"\/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"81_Cach_tinh_phi_dua_tren_luot_xem\"><\/span>8.1. C\u00e1ch t\u00ednh ph\u00ed d\u1ef1a tr\u00ean l\u01b0\u1ee3t xem:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o TrueView In-Stream tr\u00ean YouTube, b\u1ea1n ch\u1ec9 ph\u1ea3i tr\u1ea3 ph\u00ed khi ng\u01b0\u1eddi xem \u0111\u00e3 xem \u00edt nh\u1ea5t 30 gi\u00e2y c\u1ee7a video qu\u1ea3ng c\u00e1o ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi to\u00e0n b\u1ed9 video n\u1ebfu n\u00f3 ng\u1eafn h\u01a1n 30 gi\u00e2y. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;l\u01b0\u1ee3t xem&#8221;. Ph\u00ed s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3t xem m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vi_du-2\"><\/span>V\u00ed d\u1ee5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>N\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 1000 l\u01b0\u1ee3t xem v\u00e0 m\u1ed7i l\u01b0\u1ee3t xem c\u00f3 gi\u00e1 0,05 USD, t\u1ed5ng chi ph\u00ed cho qu\u1ea3ng c\u00e1o \u0111\u00f3 s\u1ebd l\u00e0: 1000 l\u01b0\u1ee3t xem * 0,05 USD\/l\u01b0\u1ee3t = 50 USD.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"82_Cach_tinh_phi_dua_tren_tan_suat_hien_thi\"><\/span>8.2. C\u00e1ch t\u00ednh ph\u00ed d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn t\u00ednh ph\u00ed d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t hi\u1ec3n th\u1ecb (CPM) cho qu\u1ea3ng c\u00e1o TrueView In-Stream. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n s\u1ebd tr\u1ea3 ph\u00ed cho m\u1ed7i 1000 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean YouTube, d\u00f9 c\u00f3 ai xem hay kh\u00f4ng. Ph\u00ed s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Vi_du-3\"><\/span>V\u00ed d\u1ee5:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>N\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 5000 l\u1ea7n hi\u1ec3n th\u1ecb v\u00e0 m\u1ed7i 1000 l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 gi\u00e1 2 USD, t\u1ed5ng chi ph\u00ed cho qu\u1ea3ng c\u00e1o \u0111\u00f3 s\u1ebd l\u00e0: (5000 l\u1ea7n hi\u1ec3n th\u1ecb \/ 1000) * 2 USD\/l\u01b0\u1ee3t = 10 USD.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"9_Dieu_Kien_De_Quang_Cao_View_TrueView\"><\/span>9. \u0110i\u1ec1u Ki\u1ec7n \u0110\u1ec3 Qu\u1ea3ng C\u00e1o View TrueView<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o View TrueView tr\u00ean YouTube, b\u1ea1n c\u1ea7n tu\u00e2n th\u1ee7 c\u00e1c \u0111i\u1ec1u ki\u1ec7n sau:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"91_Tuoi_toi_thieu\"><\/span>9.1. Tu\u1ed5i t\u1ed1i thi\u1ec3u:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u1ea1n ph\u1ea3i \u0111\u1ea1t \u0111\u1ebfn tu\u1ed5i t\u1ed1i thi\u1ec3u \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a YouTube theo quy \u0111\u1ecbnh c\u1ee7a h\u1ecd. Th\u00f4ng th\u01b0\u1eddng, tu\u1ed5i t\u1ed1i thi\u1ec3u l\u00e0 18 tu\u1ed5i.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"92_Dap_ung_yeu_cau_noi_dung\"><\/span>9.2. \u0110\u00e1p \u1ee9ng y\u00eau c\u1ea7u n\u1ed9i dung:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c nguy\u00ean t\u1eafc v\u00e0 ch\u00ednh s\u00e1ch n\u1ed9i dung c\u1ee7a YouTube. N\u1ebfu n\u1ed9i dung vi ph\u1ea1m b\u1ea5t k\u1ef3 nguy\u00ean t\u1eafc n\u00e0o, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb t\u1eeb ch\u1ed1i ho\u1eb7c b\u1ecb h\u1ea1n ch\u1ebf.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"93_Dap_ung_yeu_cau_ky_thuat\"><\/span>9.3. \u0110\u00e1p \u1ee9ng y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt v\u1ec1 \u0111\u1ecbnh d\u1ea1ng, k\u00edch th\u01b0\u1edbc v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a YouTube. N\u1ebfu kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u n\u00e0y, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec3n th\u1ecb \u0111\u00fang c\u00e1ch ho\u1eb7c b\u1ecb t\u1eeb ch\u1ed1i.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Co_The_Bao_Gom_Nhung_Gi_Khi_Mot_Mau_Quang_Cao_TrueView_Hien_Thi\"><\/span>10. C\u00f3 Th\u1ec3 Bao G\u1ed3m Nh\u1eefng G\u00ec Khi M\u1ed9t M\u1eabu Qu\u1ea3ng C\u00e1o TrueView Hi\u1ec3n Th\u1ecb?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Video_quang_cao\"><\/span>1. Video qu\u1ea3ng c\u00e1o:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o TrueView hi\u1ec3n th\u1ecb bao g\u1ed3m m\u1ed9t video qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ch\u1ecdn \u0111\u1ec3 ph\u00e1t s\u00f3ng tr\u00ean n\u1ec1n t\u1ea3ng YouTube. Video n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t video ng\u1eafn ho\u1eb7c d\u00e0i, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Tieu_de_va_mo_ta\"><\/span>2. Ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u00ean c\u1ea1nh video, m\u1eabu qu\u1ea3ng c\u00e1o TrueView hi\u1ec3n th\u1ecb c\u0169ng bao g\u1ed3m ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3. Ti\u00eau \u0111\u1ec1 l\u00e0 c\u00e2u ch\u1eef \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean video khi n\u00f3 xu\u1ea5t hi\u1ec7n trong danh s\u00e1ch ph\u00e1t ho\u1eb7c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. M\u00f4 t\u1ea3 l\u00e0 n\u1ed9i dung v\u0103n b\u1ea3n \u0111i k\u00e8m video, gi\u00fap ng\u01b0\u1eddi xem hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 n\u1ed9i dung c\u1ee7a video.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Danh_sach_cac_thanh_phan_co_the_bao_gom_trong_mot_mau_quang_cao_TrueView_hien_thi\"><\/span>Danh s\u00e1ch c\u00e1c th\u00e0nh ph\u1ea7n c\u00f3 th\u1ec3 bao g\u1ed3m trong m\u1ed9t m\u1eabu qu\u1ea3ng c\u00e1o TrueView hi\u1ec3n th\u1ecb:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Video qu\u1ea3ng c\u00e1o<\/li>\n<li>Ti\u00eau \u0111\u1ec1<\/li>\n<li>M\u00f4 t\u1ea3<\/li>\n<li>Th\u1ebb hi\u1ec3n th\u1ecb<\/li>\n<li>Th\u1ebb b\u1ea5m<\/li>\n<li>URL \u0111\u00edch<\/li>\n<li>Hi\u1ec7u \u1ee9ng \u00e2m thanh<\/li>\n<li>Hi\u1ec7u \u1ee9ng h\u00ecnh \u1ea3nh<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"11_Nhung_Muc_Tieu_Quang_Cao_Co_Ho_Tro_Dinh_Dang_In-Stream\"><\/span>11. Nh\u1eefng M\u1ee5c Ti\u00eau Qu\u1ea3ng C\u00e1o C\u00f3 H\u1ed7 Tr\u1ee3 \u0110\u1ecbnh D\u1ea1ng In-Stream<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>C\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi \u0111\u1ecbnh d\u1ea1ng In-Stream trong qu\u1ea3ng c\u00e1o TrueView bao g\u1ed3m:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"a_Tang_nhan_thuc_thuong_hieu\"><\/span>a) T\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In-Stream cho ph\u00e9p ng\u01b0\u1eddi xem ti\u1ebfp c\u1eadn v\u1edbi video qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi xem n\u1ed9i dung ch\u00ednh tr\u00ean YouTube. \u0110\u00e2y l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1n gi\u1ea3 m\u1edbi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"b_Tang_luu_luong_truy_cap_website\"><\/span>b) T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng In-Stream \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong video v\u00e0 truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ti\u1ec1m n\u0103ng t\u1ea1o ra doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"c_Xay_dung_danh_sach_khach_hang\"><\/span>c) X\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, In-Stream c\u0169ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3. B\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u ng\u01b0\u1eddi xem \u0111\u0103ng k\u00fd email ho\u1eb7c \u0111i\u1ec1n v\u00e0o m\u1ed9t bi\u1ec3u m\u1eabu \u0111\u1ec3 nh\u1eadn th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Danh_sach_cac_muc_tieu_quang_cao_co_the_duoc_ho_tro_boi_dinh_dang_In-Stream\"><\/span>Danh s\u00e1ch c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi \u0111\u1ecbnh d\u1ea1ng In-Stream:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>T\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website<\/li>\n<li>X\u00e2y d\u1ef1ng danh s\u00e1ch kh\u00e1ch h\u00e0ng<\/li>\n<li>T\u1ea1o doanh s\u1ed1 b\u00e1n h\u00e0ng<\/li>\n<li>Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"12_Quang_Cao_TrueView_Discovery_Quang_cao_kham_pha_La_Gi\"><\/span>12. Qu\u1ea3ng C\u00e1o TrueView Discovery (Qu\u1ea3ng c\u00e1o kh\u00e1m ph\u00e1) L\u00e0 G\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Khai_niem\"><\/span>Kh\u00e1i ni\u1ec7m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o TrueView Discovery l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean YouTube cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm v\u00e0 kh\u00e1m ph\u00e1 n\u1ed9i dung qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, trang ch\u1ee7 YouTube ho\u1eb7c trang xem video. \u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i qu\u1ea3ng c\u00e1o kh\u00f4ng b\u1eaft bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng xem to\u00e0n b\u1ed9 video qu\u1ea3ng c\u00e1o, m\u00e0 ch\u1ec9 ph\u1ea3i tr\u1ea3 ph\u00ed khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o \u0111\u1ec3 xem.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cach_hoat_dong\"><\/span>C\u00e1ch ho\u1ea1t \u0111\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm ho\u1eb7c duy\u1ec7t qua YouTube, c\u00e1c qu\u1ea3ng c\u00e1o TrueView Discovery s\u1ebd xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ho\u1eb7c danh s\u00e1ch video g\u1ee3i \u00fd. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00f3 l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o do c\u00f3 nh\u00e3n &#8220;Qu\u1ea3ng c\u00e1o&#8221; \u1edf g\u00f3c tr\u00ean c\u00f9ng c\u1ee7a h\u00ecnh \u1ea3nh thumbnail. Khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o thumbnail, video s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c xem to\u00e0n b\u1ed9 n\u1ebfu mu\u1ed1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Cach_Hien_Thi_Quang_Cao_Trueview_Discovery\"><\/span>13. C\u00e1ch Hi\u1ec3n Th\u1ecb Qu\u1ea3ng C\u00e1o Trueview Discovery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Qu\u1ea3ng c\u00e1o TrueView Discovery c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau tr\u00ean YouTube, bao g\u1ed3m:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"-_Ket_qua_tim_kiem_Quang_cao_se_xuat_hien_trong_ket_qua_tim_kiem_khi_nguoi_dung_nhap_tu_khoa_lien_quan_den_noi_dung_cua_video_quang_cao\"><\/span>&#8211; K\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm: Qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm khi ng\u01b0\u1eddi d\u00f9ng nh\u1eadp t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn n\u1ed9i dung c\u1ee7a video qu\u1ea3ng c\u00e1o.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"-_Trang_chu_YouTube_Quang_cao_co_the_xuat_hien_trong_danh_sach_video_goi_y_tren_trang_chu_YouTube\"><\/span>&#8211; Trang ch\u1ee7 YouTube: Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong danh s\u00e1ch video g\u1ee3i \u00fd tr\u00ean trang ch\u1ee7 YouTube.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"-_Trang_xem_video_Quang_cao_cung_co_the_xuat_hien_trong_danh_sach_video_goi_y_khi_nguoi_dung_xem_mot_video_khac\"><\/span>&#8211; Trang xem video: Qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong danh s\u00e1ch video g\u1ee3i \u00fd khi ng\u01b0\u1eddi d\u00f9ng xem m\u1ed9t video kh\u00e1c.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"14_Cach_Tinh_Phi_TrueView_-_Discovery_Youtube\"><\/span>14. C\u00e1ch T\u00ednh Ph\u00ed TrueView &#8211; Discovery Youtube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u00ed cho qu\u1ea3ng c\u00e1o TrueView Discovery \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o. Ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 ph\u1ea3i tr\u1ea3 ph\u00ed khi ng\u01b0\u1eddi xem nh\u1ea5p v\u00e0o thumbnail v\u00e0 xem to\u00e0n b\u1ed9 video ho\u1eb7c xem \u00edt nh\u1ea5t 30 gi\u00e2y (t\u00f9y theo \u0111i\u1ec1u ki\u1ec7n n\u00e0o \u0111\u1ebfn tr\u01b0\u1edbc). \u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c thanh to\u00e1n linh ho\u1ea1t v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed cho ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o, v\u00ec ch\u1ec9 c\u00f3 ng\u01b0\u1eddi th\u1ef1c s\u1ef1 quan t\u00e2m m\u1edbi nh\u1ea5p v\u00e0o \u0111\u1ec3 xem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Tinh_Phi_Theo_So_Luot_Hien_Thi\"><\/span>15. T\u00ednh Ph\u00ed Theo S\u1ed1 L\u01b0\u1ee3t Hi\u1ec3n Th\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong qu\u1ea3ng c\u00e1o TrueView Discovery, ph\u00ed c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o s\u1ebd ph\u1ea3i tr\u1ea3 ph\u00ed cho m\u1ed7i l\u1ea7n qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc ng\u01b0\u1eddi d\u00f9ng, b\u1ea5t k\u1ec3 h\u1ecd nh\u1ea5p v\u00e0o hay kh\u00f4ng. Tuy nhi\u00ean, t\u00ednh ph\u00ed theo s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb \u00edt ph\u1ed5 bi\u1ebfn h\u01a1n so v\u1edbi t\u00ednh ph\u00ed theo s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p v\u00e0o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"16_Dieu_Kien_De_Quang_Cao_View_TrueView_Discovery\"><\/span>16. \u0110i\u1ec1u Ki\u1ec7n \u0110\u1ec3 Qu\u1ea3ng C\u00e1o View TrueView Discovery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o View TrueView Discovery, ng\u01b0\u1eddi d\u00f9ng c\u1ea7n tu\u00e2n th\u1ee7 c\u00e1c y\u00eau c\u1ea7u sau:<\/p>\n<ul>\n<li>&#8211; C\u00f3 t\u00e0i kho\u1ea3n Google Ads v\u00e0 li\u00ean k\u1ebft v\u1edbi t\u00e0i kho\u1ea3n YouTube.<\/li>\n<li>&#8211; Video qu\u1ea3ng c\u00e1o \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau ch\u00ed v\u1ec1 \u0111\u1ed9 d\u00e0i, \u0111\u1ecbnh d\u1ea1ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a YouTube.<\/li>\n<li>&#8211; Ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau v\u00e0 thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"17_Nhung_Muc_Tieu_Quang_Cao_co_Ho_Tro_Dinh_Dang_TrueView_Discovery\"><\/span>17. Nh\u1eefng M\u1ee5c Ti\u00eau Qu\u1ea3ng C\u00e1o c\u00f3 H\u1ed7 Tr\u1ee3 \u0110\u1ecbnh D\u1ea1ng TrueView Discovery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Qu\u1ea3ng c\u00e1o TrueView Discovery c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o sau:<\/p>\n<ul>\n<li>&#8211; T\u0103ng l\u01b0u l\u01b0\u1ee3ng xem video: Qu\u1ea3ng c\u00e1o gi\u00fap t\u0103ng l\u01b0\u1ee3t xem video c\u1ee7a b\u1ea1n v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb kh\u00e1n gi\u1ea3.<\/li>\n<li>&#8211; X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: Qu\u1ea3ng c\u00e1o TrueView Discovery gi\u00fap n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o s\u1ef1 ghi nh\u1edb cho kh\u00e1n gi\u1ea3.<\/li>\n<li>&#8211; T\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng: Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 k\u00edch th\u00edch kh\u00e1n gi\u1ea3 t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o thumbnail v\u00e0 xem to\u00e0n b\u1ed9 video.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"18_Co_Bao_Nhieu_Dinh_Dang_Ban_Co_The_Lua_Chon\"><\/span>18. C\u00f3 Bao Nhi\u00eau \u0110\u1ecbnh D\u1ea1ng B\u1ea1n C\u00f3 Th\u1ec3 L\u1ef1a Ch\u1ecdn?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Qu\u1ea3ng c\u00e1o TrueView Discovery cung c\u1ea5p nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng \u0111\u1ec3 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o l\u1ef1a ch\u1ecdn, bao g\u1ed3m:<\/p>\n<ul>\n<li>&#8211; Video in-stream: Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc, trong ho\u1eb7c sau video m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang xem.<\/li>\n<li>&#8211; Video display: Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c trang web \u0111\u1ed1i t\u00e1c c\u1ee7a Google ngo\u00e0i YouTube.<\/li>\n<li>&#8211; Video discovery: Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm ho\u1eb7c danh s\u00e1ch video g\u1ee3i \u00fd tr\u00ean YouTube.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"19_Lam_The_Nao_De_Setup_Quang_Cao_TrueView_Tren_Youtube\"><\/span>19. L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Setup Qu\u1ea3ng C\u00e1o TrueView Tr\u00ean Youtube?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" alt=\"19. L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Setup Qu\u1ea3ng C\u00e1o TrueView Tr\u00ean Youtube?\" src=\"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-content\/uploads\/2023\/09\/tim_hieu_ve_youtube_trueview_cach_tinh_phi_va_dinh_dang_quang_cao.jpeg\" style=\"text-align: center; clear: both; display: block; margin: 0 auto;\" title=\"19. L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 Setup Qu\u1ea3ng C\u00e1o TrueView Tr\u00ean Youtube?\"\/><\/p>\n<p>\u0110\u1ec3 thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o TrueView tr\u00ean YouTube, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<ol>\n<li>&#8211; \u0110\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Google Ads c\u1ee7a b\u1ea1n.<\/li>\n<li>&#8211; T\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi v\u00e0 ch\u1ecdn lo\u1ea1i qu\u1ea3ng c\u00e1o l\u00e0 TrueView Discovery.<\/li>\n<li>&#8211; Thi\u1ebft l\u1eadp c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft cho chi\u1ebfn d\u1ecbch nh\u01b0 ng\u00e2n s\u00e1ch, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3, v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb v\u00e0 ti\u00eau ch\u00ed nh\u1eafm m\u1ee5c ti\u00eau.<\/li>\n<li>&#8211; T\u1ea1o video qu\u1ea3ng c\u00e1o v\u00e0 t\u1ea3i l\u00ean YouTube ho\u1eb7c s\u1eed d\u1ee5ng video \u0111\u00e3 c\u00f3 s\u1eb5n tr\u00ean k\u00eanh YouTube c\u1ee7a b\u1ea1n.<\/li>\n<li>&#8211; X\u00e1c nh\u1eadn v\u00e0 \u0111\u0103ng k\u00fd chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u hi\u1ec3n th\u1ecb tr\u00ean YouTube.<\/li>\n<\/ol>\n<p>T\u00f3m l\u1ea1i, YouTube TrueView l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u00ean n\u1ec1n t\u1ea3ng YouTube cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi xem th\u1ef1c s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi video qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o cao h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n mu\u1ed1n bi\u1ebft v\u1ec1 YouTube TrueView l\u00e0 g\u00ec? Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m v\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1&#8230; <\/p>\n","protected":false},"author":1,"featured_media":30810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-30812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khai-niem-1"],"_links":{"self":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/30812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/comments?post=30812"}],"version-history":[{"count":0,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/posts\/30812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/media\/30810"}],"wp:attachment":[{"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/media?parent=30812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/categories?post=30812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ungdung.hotronghiencuu.com\/open\/wp-json\/wp\/v2\/tags?post=30812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}